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Cheeky attempt to cash in on Coon cheese name change

Cheeky attempt to cash in on Coon cheese name change

In what appears to be a tongue in cheek post, a man has posted an empty packet of "vintage" Coon cheese for sale after it was rebranded to Cheer.

Critics came after the 85-year-old dairy product, stating the original name had racist connotations which is what prompted the brand to announce the name change last week.

Now a man in Perth is looking for ways to make a quick buck after he posted the empty packet on Facebook Marketplace and priced it at $50.

“Vintage cheese packaging. No longer in circulation, you may have seen these about,” the seller writes on the post.

“Some people found theirs to be racist but I can assure you this one was named after its creator, not under any bad motives.

“One previous owner before me, stored in safely in a fridge.

“Used to access the contense (sic) but is in as new condition.

“Absolutely 100 per cent genuine, can post or deliver within Perth for a fee.”

However, there is a fatal flaw in the man's plan as the old brand will remain on shelves until July.

Shoppers can buy a full packet of cheese from supermarkets for between $6 to $8.

The cheese was originally named after “Coon” after American cheese pioneer Edward William Coon who died in 1934, but the word is a racist slur against people of colour.