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Why sending a belated gift is not as bad as you probably think − and late is better than never

<div class="theconversation-article-body"><em><a href="https://theconversation.com/profiles/rebecca-walker-reczek-232584">Rebecca Walker Reczek</a>, <a href="https://theconversation.com/institutions/the-ohio-state-university-759">The Ohio State University</a>; <a href="https://theconversation.com/profiles/cory-haltman-2240693">Cory Haltman</a>, <a href="https://theconversation.com/institutions/the-ohio-state-university-759">The Ohio State University</a>, and <a href="https://theconversation.com/profiles/grant-donnelly-1250966">Grant Donnelly</a>, <a href="https://theconversation.com/institutions/the-ohio-state-university-759">The Ohio State University</a></em></p> <p>If finding the right present and making sure the recipient gets it on time leaves you feeling anxious, you’re not alone. More than half of Americans say <a href="https://www.lendingtree.com/credit-cards/study/holiday-gift-stressors/">that gift-giving stresses them out</a>.</p> <p>Concerns about on-time delivery are so common that people share holiday <a href="https://www.goodmorningamerica.com/living/story/christmas-shipping-deadlines-2024-74159960">deadlines for each shipping service</a>. And in the event that you can’t meet these deadlines, there are now handy <a href="https://www.washingtonpost.com/lifestyle/home/package-delays-christmas-gifts-etiquette/2020/12/23/578a369e-43a5-11eb-b0e4-0f182923a025_story.html">etiquette guides</a> offering advice for how to inform the recipient.</p> <p>If you’ve sent late gifts thanks to <a href="https://www.washingtonpost.com/business/2020/12/15/postal-service-holiday-packages-delays/">shipping delays</a>, <a href="https://nymag.com/strategist/article/top-gifts-to-buy-before-they-sell-out-2022.html">depleted stocks</a> or even good old-fashioned <a href="https://wwd.com/feature/last-minute-holiday-shopping-survey-reveal-curious-consumer-trends-1234684998/">procrastination</a>, our new research may offer some welcome news.</p> <p>In a series of studies that will soon be published in the Journal of Consumer Psychology, we found that people overestimate the negative consequences of sending a late gift.</p> <h2>Trying to follow norms</h2> <p>Why do people tend to overestimate these consequences? Our findings indicate that when people give presents, they pay more attention <a href="https://doi.org/10.1002/jcpy.1318">to norms about gifting</a> than the recipients do.</p> <p>For example, other researchers have found that people tend to be reluctant to give <a href="https://doi.org/10.1348/014466604X23428">used products as presents</a> because there’s a norm that gifts should be new. In reality, though, many people are often open to receiving used stuff.</p> <p>We found that this mismatch also applies to beliefs about the importance of timing. Many people worry that a late gift will signal that they don’t care about the recipient. They then fear their relationship will suffer.</p> <p>In reality, though, these fears are largely unfounded. Gift recipients are much less worried about when the gift arrives.</p> <p>Unfortunately, aside from causing unnecessary worry, being overly sensitive about giving a late present can also influence the gift you choose to buy.</p> <h2>Compensating for lateness</h2> <p>To test how lateness concerns affect gift choice, we conducted an online study before Mother’s Day in 2021. We had 201 adults participate in a raffle. They could choose to send their mother either a cheaper gift basket that would arrive in time for the occasion or a more expensive one that would arrive late.</p> <p>Concerns about lateness led nearly 70% of the participants to choose the less expensive and more prompt option.</p> <p>In another study, we conducted the same kind of raffle for Father’s Day and got similar results.</p> <p>Aside from finding that people will choose inferior items to ensure speedier delivery, we also found that givers may feel that they can compensate for lateness with effort.</p> <p>In another online study of 805 adults, we discovered that participants were less likely to expect a late delivery to damage a relationship if they signaled their care for the recipient in a different way. For example, they believed that putting an item together by hand, versus purchasing it preassembled, could compensate for a present being belated.</p> <h2>Better late than never?</h2> <p>If sending something late isn’t as bad as expected, you may wonder whether it’s OK to simply not send anything at all.</p> <p>We’d caution against going that route.</p> <p>In another online study of 903 participants, we found that recipients believed that not receiving anything at all was more likely to harm a relationship than receiving something as much as two months late.</p> <p>That is, late is better than never as far as those receiving gifts are concerned.</p> <p>You may want to keep that in mind, even if that new <a href="https://www.theguardian.com/lifeandstyle/2021/dec/19/game-over-why-santa-may-struggle-to-bring-you-that-ps5-xbox-or-ipad">gaming console</a>, <a href="https://variety.com/2020/biz/news/baby-yoda-animatronic-toy-sold-out-hasbro-1203510368/">action figure</a> or <a href="https://www.usatoday.com/story/tech/2019/12/24/oculus-quest-headsets-sold-out-into-february/2742443001/">virtual reality headset</a> is sold out this holiday season. It could still be a welcome surprise if it arrives in January or February.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/244012/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><a href="https://theconversation.com/profiles/rebecca-walker-reczek-232584"><em>Rebecca Walker Reczek</em></a><em>, Professor of Marketing, <a href="https://theconversation.com/institutions/the-ohio-state-university-759">The Ohio State University</a>; <a href="https://theconversation.com/profiles/cory-haltman-2240693">Cory Haltman</a>, Ph.D. Candidate in Marketing, <a href="https://theconversation.com/institutions/the-ohio-state-university-759">The Ohio State University</a>, and <a href="https://theconversation.com/profiles/grant-donnelly-1250966">Grant Donnelly</a>, Assistant Professor of Marketing, <a href="https://theconversation.com/institutions/the-ohio-state-university-759">The Ohio State University</a></em></p> <p><em>Image credits: Shutterstock </em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/why-sending-a-belated-gift-is-not-as-bad-as-you-probably-think-and-late-is-better-than-never-244012">original article</a>.</em></p> </div>

Family & Pets

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Belated tributes for iconic Sylvania Waters star

<p>One of Australia's first ever reality TV star has died, but her death went unreported for over a year. </p> <p>Noeline Donaher, the star of <em>Sylvania Waters</em>, died on May 2023, with Australian pop culture producer Matt Fulton bringing attention to her death by sharing a Facebook post written by Donaher’s son, Mick, on X, formerly known as Twitter. </p> <p>“Holy c*** — Noeline Donaher DID pass away May 2023, and there wasn’t a blip in any news/media,” <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">Fulton </span><span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">wrote on X. </span></p> <p>“How did we miss this news? I had to do a deep dive to find the info. It really was not reported anywhere," <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">the pop culture producer </span><span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">added. </span></p> <p>The Facebook post announcing her death was shared on May 30 2023 and read: “Dad has asked me to share with you all the sad news that Noeline Donaher, his partner of over 40yrs, recently passed away."</p> <p>“Noeline absolutely loved Appendix J racing ... Together they raced everything from a couple of Valiants to a Lotus Cortina ... More importantly she made lots of great friends over the years and had many laughs/memorable times at tracks all around Australia, including Tasmania and WA!</p> <p>“I’m just with (her husband) Laurie today and going through some old pics on the wall and in albums so thought I’d share a few of them with you all and say THANKS, on their behalf, to the Appendix J Old Boys for many years of fun, friendship and great memories.”</p> <p><em>Sylvania Waters </em>which aired for 12 episodes in 1992 caused a lot of controversy at the time, because of its unique concept. </p> <p>The show followed the Donahers as they went about their lives in their home in the titular south Sydney suburb of Sylvania Waters.</p> <p>At the time, some critics and viewers criticised how the reality TV show depicted the family, saying that it showed all Aussies – as “materialistic, argumentative and heavy-drinking”, according to the <em>SMH</em>. </p> <p>When the series aired in the UK, <em>The Daily Telegraph Mirror</em> dubbed the show  “a vicious putdown tailor-made for British audiences” and many viewers were shocked at the antics of the Australian family. </p> <p>Viewers of the show were stunned to learn that her death went unreported, and many shared their condolences on X. </p> <p>“Vale the original Kath Day-Knight,” wrote one follower, referring to <em>Sylvania Waters</em> influence on another beloved show, <em>Kath and Kim</em>.</p> <p>“One of the world’s first reality TV series, and one that put Sylvania Waters on the map," added another. </p> <p>“Get me a bourbon, Laurie,” wrote a third, citing one of her iconic lines. </p> <p>“Sad. I grew up around the corner and went to school with their kids,” added a fourth. </p> <p><em>Images: X</em></p>

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