Kmart version of $170 winter item sends shoppers into a frenzy
<p>Budget conscious fashion lovers have discovered a puffer jacket that is four times cheaper than a popular Australian brand.</p>
<p>Instagram page Kmart Insiders shared a light blue winter coat, that retails for $40 at Kmart, alongside the $169 Decjuba version.</p>
<p>Followers were taken aback as to how similar the two items really were, praising Kmart for offering a more affordable version.</p>
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<p>“Wow! What a comparison. These are spot on,” one person commented.</p>
<p>“Kmart you did it again. Love it,” someone else said.</p>
<p>Others pointed out some brands “are so expensive,” adding the large price tag was “unnecessary”.</p>
<p>The discount department store recently revealed a line of puffer jackets as part of its autumn/winter '21 collection ranging from $20 for kids sizes to $49 for a longline women's version.</p>
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<p>It is also the first ever clothing item from Kmart to be made from 100 per cent recycled polyester.</p>
<p>“We’re pretty excited with this season’s launch because it has got a lot of sustainability product through the mix of our offer,” Natasha Smith, Kmart’s Divisional Merchandise Manager, told news.com.au previously.</p>
<p>“In particular one of our longline puffers has got 100 per cent recycled poly content from reclaimed material.”</p>
<p>The jackets have proven to be incredibly popular with shoppers pointing out it was already "sold out online".</p>
<p>Shoppers have taken to Instagram to share snaps of themselves donning the jackets, with one woman writing: “I’m glad there are options for me to keep warm but stay stylish.”</p>