ABC host ignites feud of the century with Kyle Sandilands
In a clash of breakfast radio titans that can only be described as “delightfully petty”, ABC comedian-turned-radio-host Sammy J has escalated his light-hearted rivalry with Kyle Sandilands into the realms of philanthropy – by asking the public to help cover his “rent” in Sandilands’ head.
The feud (or fauxd, depending on who you ask) began earlier this month when Sammy J, riding the high of his final Melbourne radio ratings, took a playful jab at the KIIS FM host. “My final ratings today went up and Kyle went down,” Sammy J declared online. “I am his white whale; his tormentor; the last face he sees at night and the first face he will see each morning. When he strolls on the beach at night, the wind will whisper ‘Sammy J.’”
Melburnians collectively sipped their lattes and leaned in. Sandilands, broadcasting from Sydney’s superior ratings kingdom, apparently hadn’t heard the wind – or Sammy J. "What a deluded flog," he shot back. “I don’t know who you are, dog.”
Sammy J had gleefully noted his superior ratings in Melbourne’s fiercely competitive radio market, where Sandilands’ Kyle and Jackie O Show has struggled to find a foothold. Despite dominating Sydney airwaves for years, Sandilands and co-host Jackie have been largely snubbed by Melbourne listeners, capturing just 5.1% of the breakfast audience. Sammy J, meanwhile, has consistently outperformed the KIIS duo, though both trail behind market leader 3AW.
“It must be painful,” Sammy J retorted. “Like, it’s bad enough to be beaten by a dog, or a flog, or somebody with delusions. But to be beaten by all three at once? How humiliating.”
Adding fuel to the fire, Sammy J released a tongue-in-cheek media statement earlier this week, addressing the so-called “feud” “To describe this as a ‘feud’ is incorrect and offensive to both myself and Mr. Sandilands,” he wrote. “I wish Mr Sandilands well and hope his 4am starts get easier with time.”
But the pièce de résistance came on Thursday, when Sammy J shrugged off the insult and launched a GoFundMe campaign, cheekily titled “Help Sammy J Pay Rent for Living in Kyle Sandilands’ Head”. The real beneficiaries, however, are far from imaginary. Proceeds are being donated to Big Brothers Big Sisters Australia, a charity Sammy J has supported for two decades.
“I don’t earn $15 million a year like Kyle,” Sammy J quipped in the fundraiser description, “so I’ll need some help raising these funds.”
Within hours, his modest $1,000 original goal was smashed faster than a Melbourne café’s avocado toast. Sammy J then upped the goal to $10k, and at last count, donations were approaching $11,000, leaving Sammy J’s fictional landlord very satisfied indeed.
While Sandilands has yet to comment on this charitable turn of events, it’s hard to imagine he’d find the gesture offensive – after all, even a “dog”, “flog” and “deluded nobody” can inspire generosity in others.
Meanwhile, Melbourne radio listeners have enthusiastically embraced Sammy J’s cheeky approach, with many applauding the charitable twist on a rivalry that has become the breakfast show equivalent of a soap opera.
As Sammy J prepares to sign off the airwaves on December 13, one thing is clear: the wind will continue whispering his name – if only to remind Sandilands of Melbourne’s enduring resistance to Sydney’s radio royalty.
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