Your phone matches your personality, says study
It seems your choice of smartphone reveals a few aspects of your personality, says new research by Telstra.
A survey of 1,300 people’s choice of phone brand, as well as interests and hobbies, led to four general profiles.
iPhone – Owners are heavy mobile phone users who are extroverted, like travelling, playing sport, entertaining at home, and enjoying the luxuries of life.
Samsung – Moderate users of the phone but use other devices like playing video games. They’re conscientious, agreeable and open to new experience.
HTC – Appealing more to men, HTC owners are considered less agreeable and have a relaxed attitude to work.
Non-smartphone – Tends to be older demographic who are not obsessed with latest trends, gadgets or devices.
While the profiles are broad generalisation, Dr Paul Harrison, senior lecturer in consumer behaviour at Deakin University, told News the objects that we choose to buy, or choose not to buy, says something about how people would like to be perceived. So what we choose as our phone is in some ways an expression of our personality.
Breaking the research down further, Dr Harrison said while iPhone users might not travel frequently they desire to do so.
"They aspire to have a lifestyle," he said.
"And so much of our purchasing behaviour is not how we see ourselves right now but how we would like to see ourselves."
He also noted that Samsung users were typically less willing to conform.
"There are similarities between iPhone users and Samsung users, but when you start to dig a little deeper Samsung users are a little more willing to take a risk," he said.
So do you agree or disagree?
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