New car sticker craze you’re going to love – or hate
Move over ‘My Family’ stickers, Australia is being hit with another car sticker craze that you’ll either love or hate.
Postcode Stickers let you proudly display your town’s postcode (in your choice of colour) on your car.
Carlo Lowden, from Torquay in Victoria, came up with the concept, and his Australian made stickers are available online or from some Australia Post outlets for $6.
Speaking to news.com.au Mr Lowden explained that the idea was to reinforce the sense of community.
“I grew up in a small town where you used to wave to everyone when you were out buying milk, but nowadays there are so many people in town and so many people with new cars, so you don’t wave to as many people as you used to,” he said.
“But when you see someone with your postcode on the back, you know they’re a local.”
Mr Lowden explained that sales were strongest in smaller towns.
“They seem to work especially in coastal towns with between 3000-15,000 people ... and in places where people love where they live.”
From his own research, Mr Lowden found that it was almost 50-50 with people either being a “sticker lover or a hater”.
The My Family bumper sticker creators, Gold Coast couple Monica Liebenow and Phil Barham, made millions, so the odds are good for Postcode Stickers to become the next big thing this summer.
Would you display your postcode on the back of your car? We would love to hear your thoughts in the comments.