Australia's most trusted brands for 2024 revealed
Despite the rise in cost-of-living, there are some brands that Aussies continue to have confidence in, and are willing to spend their money on.
Over 4,000 Australians were surveyed by market research agency Catalyst, who were commissioned by Reader's Digest, and they were asked to choose the brands they trusted the most across nearly 70 different categories.
"It's been a very challenging few years, but ultimately our category winners share a key common trait," Catalyst Research director Cameron Gentle said.
"They consistently deliver on their promise. People have an expectation of what they're going to get, and the particular product or organisation delivers what they're after. Time and again."
The survey, now in its 25th year, has crowned Bunnings as the ‘most iconic’ retailer and the fourth most trusted brand.
Other noteworthy winners include Singapore Airlines for the most trusted brand to fly with, Panadol for pain relief, and Toyota for cars.
Dettol was ultimately crowned the most trusted brand, earning the number one spot.
"Since its humble beginnings in 1935, when Dettol Antiseptic Liquid was used as a post-surgery antiseptic skin wash in hospitals, Dettol has evolved to become the trusted brand in germ protection around the home," Readers Digest wrote.
Check out the list of Australia's top 20 most trusted brands below:
20. Yates
19. Finish
18. Lipton
17. Woolworths
16. Weet-bix
15. Selleys
14. Glen 20
13. Dairy Farmers
12. Royal Flying Doctors Service
11. Weber
10. Bega
9. Toyota
8. Panadol
7. Bridgestone
6. Cancer Council
5. Dulux
4. Bunnings
3. Cadbury
2. Band-Aid
1. Dettol
Image: Trusted Brands