Brand new mitey $2 coin revealed
A brand new $2 coin has been revealed to celebrate 100 years of Australia’s beloved Vegemite.
Woolworths and the Royal Australian Mint have partnered up for the release of the limited edition $2 coins marking 100 years of the infamous Aussie spread.
Woolworths shoppers across the country will be able to collect three exclusive versions of the gold coin so long as they pay with cash.
Three million limited edition coins will be available for customers, with a new design released to cash tills each week over a three-week period.
The coins have been designed by Royal Australian Mint designer Aaron Baggio, with each featuring a unique illustration honouring Vegemite.
Each of the three designs has a different coloured circle - yellow, red and black.
The first coin shows a jar of Vegemite with the words “100 Mitey Years” at the bottom.
Another features a slice of Vegemite toast with the words “Tastes Like Australia”, while the third features a child eating a slice of Vegemite toast with the words “Happy Little Vegemites”.
Woolworths brand and marketing director Jane Sales said the supermarket has supported Vegemite for decades and is excited to be part of the centenary celebrations.
“It’s been a staple in the shopping baskets of Australians for years; we’re delighted to be a part of the celebrations for this iconic brand’s centenary,” she said.
As part of the celebrations, there will also be a $1 coin featuring the Queen Elizabeth II Memorial Obverse.
The portrait of Queen Elizabeth II by British engraver Jody Clark, the Memorial Obverse also added the Queen’s years of reign – reading “Elizabeth II 1952-2022”.
Assistant Minister for Competition, Charities and Treasury, Andrew Leigh, said Vegemite is one of the most loved brands across the country.
“It is fitting the Royal Australian Mint has partnered with Vegemite and Woolworths to celebrate 100 Mitey years of an Australian icon,” he said.
The Vegemite brand will be celebrating its 100th birthday on October 25, 2023, with Bega’s marketing manager for spreads, Jess Hoare, thanking all Aussies for loving the mitey product.
Image credit: Getty/Royal Australian Mint