Coles kicks off fresh chicken price war
Coles has kicked off a new price war with rival supermarket Woolworths, slashing the price of its chicken breasts to the “lowest in years”.
The supermarket has reduced the price of its RSPCA-approved fresh deli chicken breasts from $9/kg to $8.50/kg nationwide.
Woolworths’ chicken breasts usually cost $10/kg, although this week the price is temporarily $9/kg.
Chicken is the most popular meat consumed in Australia, surpassing beef which has been in decline since the 1970s.
Coles director of fresh food Alex Freudmann said in a statement: “We know that poultry products are bought by three-quarters of all households and that chicken breasts are our customers’ favourite cut, because they buy tens of millions of kilograms over the course of a year.”
He added: “We believe that dropping the price of our RSPCA-approved chicken breasts, along with the great value Coles delivers on poultry across the deli and meat case will encourage customers to stick with our chicken, when its price is going up elsewhere.
“This is yet another example of Coles working closely with our suppliers to invest in value for our customers and lower the cost of living for Australian families.”
Earlier this year in March, the staple roast chook came under the spotlight with a $1 price hike by both supermarkets described as an “industry-changing event” by one analyst.