When you’re hungry you’ll buy just about anything, study shows
You’ve probably heard not to go grocery shopping when you’re hungry, or you’ll end up purchasing a whole lot of junk food. However, a new study has found this doesn’t just extend to impulse buys for chocolate. When you shop when you’re hungry, you’re more likely to buy just about anything, even if it’s something silly that you don’t even need like binder clips.
The study was conducted by researches at the University of Minnesota. They split a group of volunteers into two groups. The first group was given cake, and the second weren’t fed any food at all. When they were asked questions about picking up binder clips, which most people don’t need on a daily basis, the hungrier group grabbed 70 per cent more than the group who was fed cake.
When looking at the receipts of shoppers at a department store who answered questions about their mood and how hungry they were, researchers found that the hungrier group spent 60 per cent more than those who weren’t ‘starving.’
While it hasn’t been tested, it’s likely this applies to online shopping. So don’t go shopping on an empty stomach – even if it’s from home with your credit card and computer!
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How to make money from things you don’t want
Read this if you’re thinking of financially investing in your grandchild’s future