Aldi's arch rival Kaufland finally launches in Australia
After months of anticipation German supermarket Kaufland has finally launched in Australia, with Aldi’s arch rival set to open doors to its first outlet in Adelaide.
Kaufland has a similar model to Costco, without the membership costs, and the store is expected to have about 60,000 different products stocked for shoppers.
The new store, covering 20,000 square metres roughly seven minutes south of Adelaide airport, will stock everything from chocolate to televisions and ladders.
Reports from The Advertiser confirm Kaufland has committed to the $25 million site at Forestville, three kilometres from the CBD. And experts suggest this is a sign it's here to stay.
“It will be more akin to a Costco approach with a whole breadth of product offerings, including groceries and white goods,” an Adelaide retail expert told The Advertiser.
“This is going to be a destination shopping experience.”
Experts believe Kaufland would need 20 stores in Australia to make it a viable investment.
What are your thoughts? Will you shop at Kaufland?