Kmart version of $170 winter item sends shoppers into a frenzy
Budget conscious fashion lovers have discovered a puffer jacket that is four times cheaper than a popular Australian brand.
Instagram page Kmart Insiders shared a light blue winter coat, that retails for $40 at Kmart, alongside the $169 Decjuba version.
Followers were taken aback as to how similar the two items really were, praising Kmart for offering a more affordable version.
“Wow! What a comparison. These are spot on,” one person commented.
“Kmart you did it again. Love it,” someone else said.
Others pointed out some brands “are so expensive,” adding the large price tag was “unnecessary”.
The discount department store recently revealed a line of puffer jackets as part of its autumn/winter '21 collection ranging from $20 for kids sizes to $49 for a longline women's version.
It is also the first ever clothing item from Kmart to be made from 100 per cent recycled polyester.
“We’re pretty excited with this season’s launch because it has got a lot of sustainability product through the mix of our offer,” Natasha Smith, Kmart’s Divisional Merchandise Manager, told news.com.au previously.
“In particular one of our longline puffers has got 100 per cent recycled poly content from reclaimed material.”
The jackets have proven to be incredibly popular with shoppers pointing out it was already "sold out online".
Shoppers have taken to Instagram to share snaps of themselves donning the jackets, with one woman writing: “I’m glad there are options for me to keep warm but stay stylish.”