“Power back into our members”: Coles offers a helping hand
Coles is set to offer customers a lifeline during their struggle with the rising cost of living, reintroducing a number of deals for FlyBuys members, and cutting the cost of over 20 products for the next month.
The news comes as good news to Australian families, with kids returning to classrooms in time with deals of popular lunch box staples, featuring the likes of yoghurt, juice, and chicken schnitzels.
These deals follow the second phase of Coles’ Dropped & Locked promotion, which saw the prices of more than 300 new products across physical and online stores slashed.
"These discounts on a wide range of products, from dinner essentials like RSPCA Chicken Breast Schnitzel …” Coles Chief Executive of Commercial and Express Leah Weckert said of the company’s move to slash prices, “make it even more valuable to scan your Flybuys in-store at Coles during the weekly shop.”
Coles has said that its new wave of deals “almost double” the amount of everyday products customers have the potential to make a saving on, a claim that comes after it was revealed that somewhere around one third of Australians are relying on loyalty programs to balance their household budgets.
“We have seen our customers turn to reward programs in these hard times,” the supermarket chain stated, “to help them save for anything from kitchen products to overseas trips.
"This new range of Flybuys Member Pricing joins our successful Dropped&Locked campaign in taking the pressure off Aussie families by reducing the cost of everyday items and getting the household budget to stretch further."
Over the course of the next four weeks, Flybuy members have a number of savings at their disposal on protein, with almost 20% off Coles RSPCA Chicken Breast Schnitzel (600g), over 20% on Coles Brand Scotch Fillet Steak, and 13% off Sealord Hoki Fillets in Tempura Batter (300g).
With approximately 8.6 million Australians using the Flybuys loyalty rewards program, many are set to benefit from Coles’ helping hand. As Flybuys CEO Anna Le said, the company’s act will put “some power back into our members’ hands, and wallet.”
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