Charlotte Foster
Money & Banking

Surprising hidden meaning behind Australia Post logo revealed

A researcher and engineer has shared the history of the Australia Post logo, leaving Aussies everywhere shocked. 

Julian O'Shea revealed the inspiration behind the postal service's logo in a video posted to his popular TikTok account, which has since gone viral. 

Mr O'Shea has dedicated his social media channels to educating people on the history behind designs, buildings and cities.

He explained that the Australia Post logo was established to look like the post horn that was used by guards of mail coaches throughout Europe in the 18th and 19th centuries.

"Ever wondered what's going on with the Australia Post logo?" Mr O'Shea says in his video as he stands in front of a post box.

"Now clearly the P is trying to represent P for post, but what is this thing all about?" he continues, pointing at the white half-circle design on the right of the logo.

"This shape is based on the postal horn and this was an actual instrument that would be blown to let people know that the mailman was here to come down and bring down your packages."

He also revealed that a similar design has been used for national postal services in countries such as Argentina, Germany and Iceland. 

"So you might think letters and mail are out of date, but the logos they use are even more so," the online educator added.

The original Australia Post logo was designed in 1975 by Pieter Huveneers, a renowned graphic designer from the Netherlands.

Mr O'Shea's video was flooded with comments from Aussies who were shocked to learn the meaning behind the iconic symbol. 

"Ok this is something they should teach us in Primary school," wrote one viewer.

Another said, "I've always thought it was a P inside an O that was just kinda stylised."

"I always assumed it was a keyhole," added a third.

"I've learnt something today! Cheers," said another. 

Image credits: TikTok / Shutterstock

Tags:
money & banking, Australia Post, logo, history