Woolworths giving away free groceries
Woolworths is calling for thousands of shoppers to sign up to a new online testing club to receive free groceries.
Woolworths is launching The Bunch, an online space where members provide “free and unfiltered” reviews of the products.
The Bunch had a pilot late last year which involved over 4000 people. Some customers who have joined the pilot program have save more than $100 in a few months by sampling products including soups, ice cream, crackers, tomatoes and lamb shanks.
Senior Own Brand manager at Woolworths Gemma Howells explained that anyone who has a Woolworths Rewards card is eligible to sign up.
The next round of recruitment for the program will take place in the last week of June. If a member has been selected to join, they will receive an email notifying them once samples become available.
The sample is claimed and then is automatically loaded onto the associated Rewards card. The next time the customer purchases the item during their shop, they can scan their rewards card and the product price will be deducted from the total.
Posting reviews on The Brunch is voluntary but the more active the customers are, the more free samples they will receive.
“There’s technically a gamification system, with different Bunch levels,” Gemma said.
“The more you sample and review, the more people interact with you and like what you’re doing, the higher you go. At the highest level people will get a sample every other week, then on top of that are first-come, first-served samples.”
“What we’ve seen is our most active users are getting an opportunity to sample each week. It could be anything. The whole point is variety.”
The concept is similar to Aldi’s exclusive Tester’s Club which only invites 100 members each year.
The feedback reviewers on the site provide will be considered during product development.
Setting up this community is a great way for customers to shape the future of Woolworths Own Brand ranges,” Ms Howells said.
“They can experience some of our new and existing range of products and provide us comprehensive feedback on how we’re doing. If they like it, we know that we are on the right track, however if they don’t, we can immediately capture, take on board the feedback and work with our product development teams to review the products.”
“Instead of just receiving bite-size samples in store, we’re giving customers the opportunity to try full-sized portions for free in their own homes. In exchange, we want them to cook, experiment and test them with their family and friends, then decide what they think of them and share their honest ratings and reviews on The Bunch.”