The CEO of Bunnings’ parent company has responded after footage between a customer refusing to wear a mask and a manager in a Melbourne store went viral.

The clip went viral on Sunday and showed a woman walking into the store and telling a manager she does not need to wear a face mask as it is her “right as a living woman to do whatever I want”.

The manager was filmed calmly responding to the anti-masker, who said it was “discriminatory” that she was asked to wear a mask.

“We’re not trying to discriminate against anybody, would you please stop filming me?” he says.

She replies: “No you are, no I’m not going to stop.

“I don’t care, it doesn’t apply to me,” she says after being told it’s a condition of entry for all customers.

More footage shows the police confronting the\ woman in a car park outside of the store.

Wesfarmers CEO Rob Scott responded to an article of the incident online on Sunday afternoon.

Former Federal Treasurer Chris Bowen shared the clip, writing: “A big shout out to these Bunnings employees and all the others quietly and calmly doing their bit to protect public health in the face of selfish, aggressive and inappropriate behaviour by a very small number of people.”

Scott replied that he was “very proud of the team at Bunnings for doing their best to keep people safe”.

Bunnings Chief Operating Officer Deb Poole explained to 7NEWS.com.au that the customer’s behaviour was “completely unacceptable”.

“The customer’s behaviour towards our team was completely unacceptable and we’re proud of the way our team calmly and professionally handled the situation,” she said.