"Bring them back!": Arnott's axes beloved bikkies
Fury has broken out among Arnott’s fans as the famed Aussie biscuit brand has announced the discontinuation of one of its most popular products without warning.
That's right - Honey Jumbles are no longer on sale. It's no secret the people are furious as angry shoppers flooded Arnott’s on social media with complaints after their beloved biscuit got the chop.
However, the decision to cut the iconic soft-baked gingerbread fingers which are topped with pink or white icing, happened back in July 2021 and only now are people pleading with Arnott’s to “bring them back!”, branding the decision “horrible”.
“Arnott’s honey jumbles got discontinued and I’m just finding out. This is horrible news,” one devastated fan wrote on Twitter.
“So, Arnott’s, we’re just going to cancel Honey Jumbles without any warning huh?” another wrote alongside a crying face emoji.
“Not fair! There’s only so many Venetia’s you can eat when you can’t get Honey Jumbles,” a third said.
Amy Wagner, the Arnott's director of PR and consumer experience, has said the decision to axe the biscuit came from poor sales.
“We stopped baking our Honey Jumbles in July 2021. At this stage, there are no plans to bring the product back to shelf."
However, she softened the blow by revealing Arnott’s had released an adapted Honey Jumbles recipe for the “very passionate fans” so they can recreate the “iconic” biscuit at home.
Image: Arnott's