Charlotte Foster
Food & Wine

Cafe with Peppa Pig on the menu causes outrage

A cafe in the centre of the Scottish capital of Edinburgh has come under fire for a divisive sign to lure in customers. 

Gordon Street Coffee decorated their chalkboard with a drawing of Peppa Pig next to a bacon sandwich to sell the popular breakfast item. 

As well as the “distasteful” sketch of the popular children’s character, the cafe had also included their own rendition of The Magic Roundabout cartoon cow, Ermintrude, to sell beef sandwiches. 

Despite the cafe’s light-hearted attempt at advertising tactics, outraged members of the public slammed their ideas and methods.

Angry parents expressed their disappointment online over the sign, as they thought the drawings would traumatise children once they realised their beloved characters were intended as food. 

Animal rights organisation PETA led the online outrage, taking to Twitter to say, “Luring kids to meaty meals with cartoons of happy animals isn’t new, but it is dishonest.”

“Kids naturally love animals, and would be horrified to see gentle pigs' throats slit for a sandwich.”

Many other parents and vegan activists also slammed the cafe, saying the cafe was “sick, upsetting and dishonest”. 

One woman wrote on Twitter. “That's going to make a lot of children question food.”

“I support that but damn this is pretty sick.”

Another mother agreed, saying, “Even if you are not vegan or vegetarian that could be really upsetting.”

“My kids would be absolutely traumatised if they saw that sign, it's really not funny.”

The outrage comes after a new survey showed that one in five children have no idea that steak, sausages and ham are meat that comes from animals. 

Image credit: Twitter

Tags:
Food & wine, Veganism, peppa pig, outrage