Natasha Clarke
Food & Wine

Major Cadbury change is a far cry from a fan favourite

Fans of Favourites have been left scowling - or delighting, as lines were drawn on both sides of the great Flake versus Twirl debate - at their chocolate over an update by Cadbury. 

The confectionary giant made the now-controversial choice to swap out the classic Dream and Flake feature items, replacing them with the likes of Caramilks and Twirls. 

And when one Reddit user made the realisation, they wasted no time in taking to the popular internet forum to get the opinion of fellow sweet-toothed users. 

“Shrinkflation has reached Favourites,” they titled their post. “Dream and flake [are] now replaced with Caramilk and Twirl.” 

Alongside the text, they shared two images: one of the front of two Favourites boxes, and another of the back. The differences in their content was immediately obvious, as well as the 50g decrease between the two, with over 800 flocking to the comments section to share their thoughts on the matter. 

“No Flake = No Favourites,” one declared.

“Why replace the best two?!!” another asked.

Meanwhile, someone else had a slightly different - but still pressing - concern, asking, “can’t they, like, remove Picnics?”

Many were of the opinion that it was actually a good move by Cadbury, believing Twirls to simply be the new-and-improved version of a Flake. However, most seemed to agree that Caramilk wasn’t nearly as desirable as the discarded Dream. 

“Twirl is just a better version of Flake,” one said, “with the extra coat of chocolate to keep the mess from falling out of your hand.”

“Twirl is just a more structurally-sound version of Flake. Definitely an improvement IMO [in my opinion],” another said. 

“A Flake with its sh*t together,” came the agreement from another commenter. “A business Flake, if you will.”

Someone else swooped in then to add that it was just “a Flake that’s been to therapy.”

“Twirl replacing Flake is fine but no Dream?? That’s like my favourite… (caramilk is no dream replacement imo),” one lamented. 

And when someone stated that a Twirl is just a superior Flake, another user did agree, but not without adding “[I] am devo about dream though”.

“All youse out here claiming Twirls are better than Flakes are nuts,” someone argued anyway. “The crumbly texture is so much better. Plus Flake in a 30c cone is one of the all time combos.”

One even came equipped with a new tagline suggestion for the company, writing “Cadbury Favourites: ‘I wanted to get you a gift, but I didn’t want it to be nice’.”

And some simply wanted to keep the peace, pointing out that “they're called Favourites, Cadbury probably changes them up to reflect what are selling better at the time”.

Images: Reddit

Tags:
Favourites, chocolate, food, Reddit, change