Maltesers release new flavour in Australia
Australia has been chosen as the lucky location to debut a new Maltesers flavour. Judging from the reaction on social media, we’re pretty happy about it.
Mars Wrigley, the confectionary company behind the iconic brand, has just released a limited edition popcorn variety after noticing consumers enjoy teaming a bag of Maltesers with the savory snack when at the movies.
In fact, the “killer combo” is so popular, recipe videos showing how to create “Malteser popcorn” have amassed millions of views.
But while making the sweet treat at home is notoriously tricky (chocolate burns easily), Mars Wrigley has stepped in to save us the effort – and the result is its famous malt balls coated in “mouth-watering” popcorn flavoured milk chocolate.
“This is an incredible innovation by our Mars Wrigley team that was inspired by our consumers and brings about that sense of nostalgia for movie nights with family and friends,” the brand’s marketing director Ben Hill said.
“Our Maltesers popcorn is proudly made in our Ballarat factory where we created the recipe formulation from scratch. It’s been a full-team effort and we’re incredibly excited to have this product on shelves for 2022.
“After investing $30 million into our Ballarat site last year, this is just one of the many product innovations we plan to unveil this year.”
Reaction on social media has been strong, with one declaring the new $4.50 snack “next level” after discovering it on a Coles shelf.
Fellow Australians on social media have been more positive, with one stating she had “died and gone to heaven” after trying the combo.
Image: Instagram