“What a joke!” Outrage over luxury chocolate advent calendar’s price tag
Chocolate advent calendars are a staple in many households to countdown to Christmas in the most delicious way.
However, one boutique chocolatier has taken this humble tradition to the next level.
Haigh’s Chocolates recently announced their annual Luxury Advent Calendar, with one aspect of the edible countdown causing a stir online.
The indulgent calendar comes with 24 doors, giving customers a chocolatey treat each day of December, but also boasts a ridiculously hefty price tag.
The Luxury Advent Calendar is available now for pre-order (until November 11th) for $1,190.
Haigh's wants customers to "celebrate the magic of the festive season" and enjoy the countdown to Christmas in the "most delicious way" - but unfortunately, that will come at a huge cost for Aussies.
Many Australians have been outraged over the cost, taking to online spaces to vent their frustrations, claiming why the huge price of the calendar is not sending the right Christmas spirit messaging.
"We have homeless. We have people struggling to buy food. Kids going to school without breakfast. And then this extravagance. All on our doorstep. Just doesn't seem right. Sure, if you can afford it, buy it. Or you could buy 6 weeks of meals for someone struggling and really embrace the Christmas spirit," one customer fumed on social media.
"Haha wow $1200 for chocolate? That's gotta be really good chocolate. I don't think so, better things to spend $1200 on," another outraged shopper added.
Others accused the company of not reading the room at a time when Aussies were struggling with the rise in cost of living.
"We can tee this up with a $70 Lobster roll from the pop-up food cart in Rundle Mall. Middle class is disappearing, the gap is widening, you are either in the minority and getting richer, or becoming more povvo like the majority," one person shared.
Another agreed, saying, "What a joke! most Australians are doing it so tuff! Anyone who buys this needs their head read! Even if I was a millionaire I would not pay this for chocolate. If I had that spare for chocolate I would rather donate to someone who really needs it!"
Meanwhile, there were a few people who were keen on the luxury chocolate, regardless of the cost.
"I would like this advent calendar thanks," one person shared.
"I’m worth it!" added another.
"I'll be disappointed if I don’t wake up to this on the 1st of December."
Image credits: Haigh’s Chocolates