Melody Teh
Food & Wine

Woolworths launches new hot cross bun flavour

Amid the national debate over whether hot cross buns should be sold so early in the year, Woolworths has upped the ante and announced a new flavour to its range.

From yesterday, the supermarket giant is selling a “Brioche Style” hot cross bun, alongside its “Traditional”, “Fruitless” and “Mini Cadbury Chocolate Chip” flavours.

The move was met with praise and criticism after Woolies announced on their Facebook page that hot cross buns were officially back in stock in their stores.

Coles has also begun selling the buns and Aldi plans to roll them out earlier this year too.  

On Woolworth’s Facebook page, one person wrote: “Hot Cross buns are for Good Friday. Woollies, stop commercialising significant Christian holy days. You have ruined Christmas, now you are attempting to ruin Easter. Just stop it.”

Another critic wrote: “Way way too early hot cross buns are a special treat which signifies Jesus dying on the cross they are a meaning of hope but sadly you are turning them into just a money making item I only buy at Easter but thanks for bringing them out so soon will just do what I did last year buy the quick sale ones at 25c a pack and enjoy at the correct time of year”

But there were others who defended the supermarket, saying: “Obviously they sell. So there’s people that buy them ... I am one of those people. I think they should be available all year. They are delicious.”

Another wrote: “I don’t know why some people lose their minds over when hcb come on the market. I’m a cradle catholic and we don’t care. Ash Wednesday is 14 Feb so start munching.”

A national online poll of 16,000 people run by News Corp Australia found that nearly 60 per cent objected to hot cross buns being sold before Easter, while only 17 per cent said they were not fussed by it.

Where do you stand on the issue? When do you think hot cross buns should be sold? 

 

 

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