A Byron Bay model has fought back after being heckled by the media and fellow Jetstar passengers for being late to board a flight.

Ruby Tuesday Matthews was due to fly from Ballina to Sydney but her flight was delayed due to technical issues and was rescheduled to fly at 7:45pm.

After being told the flight was delayed, she shared a picture to her Instagram story of her eating oysters, saying "Flight delayed, f*** my life".

However, after an engineer assessed the aircraft, the take-off time was pushed forward to 6:20pm.

After Matthews boarded the plane at around 6:50pm, she was booed by other passengers on the flight.

Frustrated travellers yelled at the model “how were the oysters?” and “what a good day to be pretty”.

She has since hit back at passengers, saying she didn't hear the announcement.

“I didn’t hear that, I swear to god, I wouldn’t have left the airport,” she said.

“I’m not a d***head, I do have respect for everyone else.”

She has also lashed out at criticisms saying she was "entitled".

“You failed to mention the other passengers that were actually another 30 minutes later than me and copped no verbal abuse,” she said, regarding an article about the incident.

“After a 5 pm flight change we were given a time of 7.45 takeoff that then changed with no text update.”

She has said that she received no support from airline staff when she was being yelled at and have said that her children were threatened.

“I was abused, followed and my children were threatened,” she said.

Jetstar has not commented on the incident.