“Corporate hypocrites”: Harsh words from Alan Jones backfires as shoppers pledge loyalty to Coles
Controversial 2GB radio host Alan Jones has called for his listeners to boycott Coles after they’ve pulled advertising from his radio show.
His harsh words were hoping to put a dent in Coles sales, but it appears that might have backfired.
Jones said that Coles should look at its own “value system” before passing judgement. He then proceeded to call the company “corporate hypocrites” and accuse them of ripping off dairy farmers.
“So I can tell my listeners to give Coles supermarkets, and their petrol stations a very wide berth .... We can both play the same game,” he said.
“And good luck to you by the time I am finished,” he cautioned Coles.
However, numerous critics of Jones have taken to social media to announce that they are shopping at Coles simply due to the opposition to Jones.
“Sorry Woolworths but I can ONLY shop at Coles now. Nothing to do with you per se but it's my personal policy to ALWAYS do the exact opposite of anything Alan Jones suggests,” one man posted on Twitter.
“Well I’ll now got out of my way to shop Coles since hearing this! Who does this old friggin’ dinosaur Alan Jones think he is?” someone quipped.
“I will happily drive straight past my local Woolies and go an additional 5kms just to shop with you following your decision to withdraw from Alan Jones,” another Twitter user posted on Thursday.
Many have followed suit, saying that they hope Coles holds its ground against Jones and his controversial comments. Despite Jones apologising for his remarks about New Zealand Prime Minister Jacinda Ardern, more than 80 advertisers pulled their money from the morning show.
“I will shop at Coles while they do not advertise with 2GB. If they renege, there are many other options! I like to feel that the massive female workplace in Coles group are supported,” another person wrote.
“I also will switch to Coles from now on even though it is a little out of my way to do so. Stay strong Coles,” a Twitter user added.