Beauty & Style

Kmart debuts amazing eco-friendly clothing item

Kmart debuts amazing eco-friendly clothing item

Kmart is selling a trendy puffa jacket which features an impressive hidden detail you would never spot just from looking at it - it's made from 100 per cent recycled polyester filling.

The $35 coat is one of multiple items hitting Kmart stores across the country as part of the store's new autumn/winter '21 collection and is part of the brand's commitment to sustainability.

“We’re pretty excited with this season’s launch because it has got a lot of sustainability product through the mix of our offer,” Natasha Smith, Kmart’s buyer, told news.com.au.

“In particular one of our longline puffas has got 100 per cent recycled poly content from reclaimed material and then across our knitwear we’re introducing viscose fibres – equally one of our beautiful new funnel neck jumpers contains recycled polyester.”

Kmart is using Lenzing and Ecovero branded fibres, made using wood pulp sourced from responsibly managed forests and converted into fibres, using less energy and water than conventional methods.

“As a large retailer, we know we have a responsibility to care for and respect our planet and all the lives that we touch,” said Julie Miller Sensini, Kmart’s General Manager of Apparel and Design.

“We take this responsibility very seriously and our ‘Better Together’ program focuses on working with our partners to make a difference across a wide range of initiatives, from ethical sourcing and human rights, to packaging and circular design.”

Other items in the collection include a $35 nude teddy "shacked" and a $30 oversized knitwear dress.

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