Food & Wine
Coles makes huge home delivery announcement
Coles is bringing a whole new level of service to online shopping with Coles Plus, a new subscription-based service aimed at rewarding its members.
The service, which costs $19 a month, allows shoppers access to special benefits on liquor, home delivery and unlimited access to the supermarket giant's latest venture Click&Collect Rapid.
Click&Collect Rapid allows customers to order up to 40 products with a minimum spend of $30, and pay a flat fee for $5 for it to be collected, packed and ready for collection 90 minutes later.
Coles says the service is "unlike anything currently available in Australia".
However, Woolworths offers a similar service called Delivery Unlimited, which has been running since 2019.
Coles Chief Executive eCommerce Ben Hassing said Coles Online was building from 20 years’ experience to deliver a seamless customer experience and elevate the shopping experience for Coles Plus members.
What is Coles Plus?
“We know customers love the convenience of Coles Online, but they want more. Coles Plus is the latest way we are rewarding the loyalty of our digitally-engaged customers, ensuring Coles leads anytime, anywhere, anyhow shopping,” he said.
“We continue to see significant growth in demand for online grocery shopping and we are investing in customer experience and capacity, which is having a positive impact on customer satisfaction.
“Feedback from Australian families already using Coles Plus has been overwhelmingly encouraging and we are planning on adding more exciting updates in the future.”
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