Food & Wine

Coles slashes prices on 190 everyday buys

Coles slashes prices on 190 everyday buys

Coles is celebrating the anniversary of its Down Down campaign by slashing prices and offering major savings on an extra 190 everyday buys in their stores around Australia.

It’s been 10 years since Coles created its Down Down program, where they commit to long-term price reductions on some of their most popular products.

Some of the most cost efficient, long-running Down Down offers include Quilton 20-pack toilet paper for $10, Moro Olive Oil 1L for $12, Fab Laundry Powder 2kg for $7 and Bega Peanut Butter 780g for $6.50.

And now the supermarket has reduced nearly 200 more popular buys for customers to celebrate the milestone.

These cut backs include:

  • Uncle Toby’s Cheeries cereal 570g - down from $6.50 to $5
  • Oreo Biscuits 370g - down from $4.50 to $3.50
  • Coca-Cola Soft Drink 8pk 8x200ml - down from $8.50 to $6
  • Coon Dairy Cheese Slices 750g - down from $12 to $10
  • Coles Free Range Pork Leg Roast - reduced from $14 to $12
Down Down is Coles commitment to keep a price reduced for at least three months, sometimes longer.

“It is more important than ever that we are providing customers with great value every time they shop,” Coles Chief Marketing Officer Lisa Ronson said.

“Down Down and the Big Red Hand have been an important way for Coles to provide our customers with trusted value they can rely on. The campaign changed the face of retail by keeping the cost of groceries for Australians down.

“As we celebrate its tenth anniversary, we remain committed to lowering the cost of living during what has been a very challenging time for so many.”