Food & Wine
Tiny change, massive impact
One of Australia’s favourite supermarket breads is introducing a new change to its packaging in what is an Australian first.
Tip Top will now have recyclable bread tags in a move that will eventually rid the country of 400 million plastic bits a year.
The company will begin rolling out the initiative in South Australia, with it reaching other states over the next two years.
From Thursday, Tip Top products in South Australia will be fitted with cardboard tags made from industrial and consumer waste.
The company announced the switch will remove 11 million plastic tags from South Australia but the end of 2021.
The new tags are just as durable and no extra cost will be handed down to retailers.
“South Australia probably leads the way in Australia in terms of kerbside recycling. These can be recycled through the kerbside process,” sales director Graeme Cutler said.
“The only thing we’re suggesting is tucking them inside something else when you put them in the paper recycling, a carton or envelope or cardboard box.
“Because they’re quite small, they may not actually find their way through the process. It’s a small adjustment,” he said.
Tip Top is aiming to have 100 per cent recyclable, reusable or compostable packaging by 2025.
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