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In a Barbie world … after the movie frenzy fades, how do we avoid tonnes of Barbie dolls going to landfill?

<p><em><a href="https://theconversation.com/profiles/alan-pears-52">Alan Pears</a>, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a></em></p> <p>It made headlines around the world when the much-hyped Barbie movie contributed to a <a href="https://www.theguardian.com/film/2023/jun/05/barbie-film-required-so-much-pink-paint-it-contributed-to-worldwide-shortage">world shortage</a> of fluorescent pink paint.</p> <p>But that’s just the tip of the iceberg. When movies or TV shows become cultural phenomena, toymakers jump on board. And that comes with a surprisingly large amount of plastic waste. Think of the fad for <a href="https://www.bbc.com/news/business-51554386">Baby Yoda dolls</a> after the first season of The Mandalorian in 2020. When the Barbie movie comes out this week, it’s bound to trigger a wave of doll purchases over and above the <a href="https://environment-review.yale.edu/most-materials-are-recyclable-so-why-cant-childrens-toys-be-sustainable">60 million Barbies</a> already sold annually.</p> <p>Toys are the most plastic-intensive consumer goods in the world, <a href="https://wedocs.unep.org/bitstream/handle/20.500.11822/25302/Valuing_Plastic_ES.pdf">according to</a> a 2014 United Nations Environment Program report.</p> <p>Worse, very few toys are recycled. That’s often because they can’t be – they’re made of a complex mixture of plastics, metals and electronics. When children get bored, these toys often end up in landfill.</p> <h2>The toll of the dolls</h2> <p>Consider a single Barbie doll. What did it cost to create?</p> <p>Before the US-China trade war, <a href="https://asia.nikkei.com/Spotlight/The-Big-Story/China-s-toy-making-capital-scrambles-to-reinvent-itself">half the world’s toys</a> were manufactured in Dongguan, a city in China. That included one in three Barbie dolls.</p> <p>American researchers <a href="https://www.sciencedirect.com/science/article/abs/pii/S2352550922000550">last year quantified</a> what each doll costs the climate. Every 182 gram doll caused about 660 grams of carbon emissions, including plastic production, manufacture and transport.</p> <p>The researchers analysed seven other types of toys, including Lego sets and Jenga. By my calculations, emissions on average across all these types of toys are about 4.5 kilograms per kilogram of toys.</p> <p>Scaled up, this is considerable. In the US, <a href="https://www.theguardian.com/environment/2021/oct/21/plastics-greenhouse-gas-emissions-climate-crisis">it’s estimated</a> emissions from the plastics industry will overtake those from coal within seven years.</p> <p>So the question is, how can we cut our emissions to zero as fast as possible to ensure we and our children have a liveable climate – without putting a blanket ban on plastic toys? After all, toys and entertainment add happiness to our lives.</p> <h2>The role for toymakers and governments</h2> <p>To date, there has been little focus on making the toy industry more sustainable. But it shouldn’t escape our notice.</p> <p>Toy manufacturers can – and should – use low carbon materials and supply chains, and focus on making toys easily dissembled. Toys should be as light as possible, to minimise transport emissions. And battery-powered toys should be avoided wherever possible, as they <a href="https://www.sciencedirect.com/science/article/abs/pii/S2352550922000550">can double</a> a toy’s climate impact and turn a plastic waste problem into an electronic waste problem. To their credit, some toymakers <a href="https://time.com/6126981/my-kids-want-plastic-toys-i-want-to-go-green-heres-a-fix/">have cut back</a> on plastic in their packaging, given packaging immediately becomes waste.</p> <p>In a welcome move, the maker of Barbie, Mattel, launched their own recycling scheme in 2021, allowing buyers to send back old toys to be turned into new ones. This scheme isn’t available in Australia, however.</p> <p>Toymakers can help at the design stage by choosing the materials they use carefully. Governments can encourage this by penalising cheap, high-environmental-impact plastics. We can look to the <a href="https://www.clientearth.org/latest/press-office/press-list/eu-court-delivers-final-blow-to-plastics-industry-on-bpa/">European</a> and American bans on BPA-containing plastics in infant milk bottles as an example of what’s possible. Governments can set up effective recovery and recycling systems able to handle toys.</p> <p>Some plastic-dependent brands such as Lego are unilaterally moving away from petrochemical-based plastic in favour of sugarcane-based plastic. But it’s not a <a href="https://www.wired.com/story/lego-sustainable-bricks/">short-term project</a>.</p> <p>While Barbie dolls had an <a href="https://www.bloomberg.com/news/articles/2021-02-24/barbie-s-pandemic-sales-boom-followed-yearslong-revamp-at-mattel">uptick in popularity</a> during the pandemic years – and will no doubt have another surge alongside the movie – longer-term trends are dampening plastic toy impact. While movies in the 1980s were often “<a href="https://www.dictionary.com/browse/toyetic?s=t">toyetic</a>” – conceived with an eye to toy sales – the trend is on the wane.</p> <p>Gaming, for instance, has moved to centre stage for many older children. While gaming produces e-waste streams, it is also a likely cause of the <a href="https://www.theguardian.com/film/2018/apr/05/lights-camera-but-no-action-figures-are-movie-toys-going-out-of-fashion">longer-term fall</a> in popularity of plastic toys.</p> <h2>What should we do?</h2> <p>If you’re a parent or an indulgent grandparent, it’s hard to avoid buying toys entirely – especially if your child gets obsessed with Barbie dolls after seeing the movie. So what should you do?</p> <p>For starters, we can avoid cheap and nasty toys which are likely to break very quickly. Instead, look for toys which will last – and which will lend themselves to longer-term creative play. Think of the enduring popularity of brick-based toys or magnetic tiles. Look for secondhand toys. And look for toys made of simpler materials able to be recycled at the end of their lives – or even for the Barbie dolls made out of <a href="https://www.today.com/shop/mattel-barbie-doll-recycled-plastic-t221461">ocean plastics</a>. <!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/209601/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/alan-pears-52">Alan Pears</a>, Senior Industry Fellow, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a></em></p> <p><em>Image credits: Shutterstock</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/in-a-barbie-world-after-the-movie-frenzy-fades-how-do-we-avoid-tonnes-of-barbie-dolls-going-to-landfill-209601">original article</a>.</em></p>

Movies

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Black Friday: so many online returns end up in landfill – here’s what needs to happen to change that

<p><a href="https://www.salecycle.com/blog/featured/11-black-friday-and-cyber-monday-online-retail-stats/">Two of the busiest</a> online shopping days of the year are upon us. In the middle of a cost-of-living crisis and <a href="https://www.ft.com/content/65cd5dda-a5ea-411a-b0ef-08caee388b47">recession</a>, retailers will be desperately hoping that shoppers take advantage of discounts on Black Friday and Cyber Monday to bump up annual sales figures. </p> <p>While this would boost a sector that has <a href="https://www.reuters.com/world/uk/uk-retail-sales-rise-by-06-october-2022-11-18/">yet to fully recover</a> from the COVID pandemic, there’s a major downside. The more that shoppers buy online, the bigger the problem with returned goods. </p> <p>Almost <a href="https://www.statista.com/topics/2333/e-commerce-in-the-united-kingdom/">60 million people</a> shop online in the UK – in other words the vast majority. But most shoppers buy more than they intend to keep. They order multiple sizes and colours to find the perfect item, safe in the knowledge that there’s a convenient and “free” return option to dispose of the rest. </p> <h2>The returns nightmare</h2> <p>This has become so standard that there’s even a name for it – “wardrobing”. Around <a href="https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/06/12/how-your-return-policy-can-influence-new-sales-and-long-term-loyalty/?sh=4749b17a1c42">66% of </a> people in the UK consider the returns policy before buying online, and abandon orders when the policy isn’t obvious. <a href="https://inews.co.uk/news/consumer/instagram-shoppers-buy-clothes-wear-once-ootd-picture-return-186572">One in ten shoppers</a>even admit to buying clothes solely for the purpose of taking a photo for social media. </p> <p><a href="https://www.royalmail.com/sites/royalmail.com/files/2019-08/royal-mail-delivery-matters-returns-2018.pdf">More than half</a> of all clothes purchased online are returned. Put another way, each British shopper returns an average of <a href="https://www.royalmail.com/sites/royalmail.com/files/2019-08/royal-mail-delivery-matters-returns-2018.pdf">one item per month</a>.</p> <p>But if people have become used to treating their bedrooms and living rooms as the new in-store changing room, it’s not only clothes that cause an online returns problem. For example, <a href="https://www.royalmail.com/sites/royalmail.com/files/2019-08/royal-mail-delivery-matters-returns-2018.pdf">42% of electrical goods</a> ordered online get returned, mostly because they arrive damaged or faulty. </p> <p>Returned goods are much more <a href="https://eprints.whiterose.ac.uk/170890/">complex to process</a> than other stock because they tend to arrive as single items that need inspecting individually to see why they were returned. They need sorting and possibly repairing or cleaning before being returned to stock, which for many retailers is in a different location. </p> <p>The associated costs are significantly higher than shipping out new products. According to <a href="https://edition.cnn.com/2022/06/26/business/retail-returns/index.html">one US expert</a>, every dollar in returned merchandise costs a retailer between 15 and 30 cents. </p> <p>Returns were estimated to be costing retailers <a href="https://www.clearreturns.com/portfolio-item/black-friday-costs-uk-retailers-180m-in-returned-goods/">about £20 billion a year</a> in 2016, roughly half that of shop-bought products. Since then, it will have <a href="https://www.statista.com/statistics/286384/internet-share-of-retail-sales-monthly-in-the-united-kingdom-uk/">increased considerably</a> – particularly during COVID as online sales went through the roof. </p> <p>Every time you move a product there are also environmental costs associated with the journey. According to <a href="https://www.nature.com/articles/s41558-021-01246-9">one recent study</a>, the carbon emissions from returning a product are about a third higher than shipping it out in the first place. </p> <h2>What can be done</h2> <p>It is tempting to think we need rules to curb all this over-buying and returning. But that would be very difficult to police and also potentially disastrous for online retailers. </p> <p>In any case, the sector is developing its own solutions: <a href="https://internetretailing.net/delivery/25-of-top500-brands-now-charging-consumers-for-returns/">a quarter</a> of leading UK brands now charge customers for returns, including fast-fashion players like <a href="https://www.retailgazette.co.uk/blog/2022/11/end-free-returns/">Zara and Boohoo</a>. They will not be doing this lightly: the Royal Mail <a href="https://www.royalmail.com/business/system/files/delivery-matters-uk-edition-2018.pdf">estimates 52%</a> of shoppers would be unlikely to use a particular online retailer if they had to pay for the returns. </p> <p>We both still see reports online claiming that substantial amounts of returned clothes end up in landfill, but this is not what we hear from our discussions with leading retailers. <a href="https://www.sustainability.vic.gov.au/You-and-your-home/Waste-and-recycling/Furniture-andhousehold-items/Clothing">Over 95%</a> of returned clothing can be reprocessed and made available for resale as a new product – subject to cleaning and sewing repairs and retailers having access to ozone cleaning facilities to remove perfume/aftershave smells, which is actually a major one issue.</p> <p>Our understanding is that many retailers are approaching that sort of turnaround figure. ASOS reportedly <a href="https://www.asos.com/responsible-fashion/packaging-and-delivery/6-ways-our-returns-are-more-responsible/">resells over 97%</a> of its returns, for instance. </p> <h2>Challenges with bulky goods</h2> <p>Unfortunately it’s very different with bulkier goods like furniture or kitchen appliances. These often require additional packaging, two-person collection and much more besides. </p> <p>Take memory foam mattresses. A consumer returning one won’t be able to squeeze out all the air and put it back in the modest-sized delivery box. The return will therefore be the size of a mattress, and you can’t get that many on a truck.</p> <p>Mattresses have also been slept on so there are hygiene considerations. The cover needs to be washed or discarded, depending on its condition. The mattress has to be inspected for damage like scuff marks, then cleaned and sanitised before being reboxed to be sold as reconditioned.</p> <p>There are comparable challenges across the board with bulkier products. To give another example, electrical items are expensive to repair and by law need to be tested before they can be resold. </p> <p>Faced with such issues, retailers frequently take the easy way out. They let returns languish in distributors’ warehouses before eventually sending them to landfill. </p> <p>We have seen this first hand in <a href="https://eprints.whiterose.ac.uk/170890/">our research</a>, working with four major retail brands that use returns specialist Prolog. One beauty retailer insists their returned electrical products in beauty kits be destroyed to protect their brand, leading to many being sent to landfill. </p> <p>We were able to demonstrate that these items could be processed more sustainably by harvesting the unused components for new kits, retained by Prolog Fulfilment for supplying missing components to other customers, or salvaged for warranty replacements. </p> <p>These sorts of options are available with a bit of investigation. Sometimes value engineering is also possible, where engineers repair returned products and provide feedback to manufacturers about common reasons for returns. </p> <p>Carbon footprints can also be reduced. For instance, the delivery company could hold the returns rather than sending them back to the retailer’s distribution centre. It’s still commonplace for retailers to process returns in a different location from where they ship out new products, so companies need to look at this too. </p> <p>These failures are both unacceptable from a sustainability point of view but also a major missed selling opportunity. Many returns could be refurbished with little effort and sold as “A-” grade at a small discount. </p> <p>When products can’t be resold, other options include resizing, donating to charity or working with specialist recycling companies to dismantle and recycle the smaller components to prevent any material going to landfill. </p> <p>As everyone gears up for the Black Friday weekend and then Christmas, it’s time for these retailers to do better. Consumers also need to be aware of this issue and apply more pressure.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://theconversation.com/black-friday-so-many-online-returns-end-up-in-landfill-heres-what-needs-to-happen-to-change-that-195310" target="_blank" rel="noopener">The Conversation</a>. </em></p>

Beauty & Style

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Give your “empties” a new life

<p dir="ltr">In a time when a lot of people are trying to be more eco-conscious, we are often trying to find new ways to make sure items are recycled correctly. </p> <p dir="ltr">While recycling labels can often be confusing and misleading, it is very common for recyclable items to still end up in landfill.</p> <p dir="ltr">When it comes to beauty products, these small plastic containers can often end up in garbage bins, despite being able to be broken down and recycled correctly. </p> <p dir="ltr">Luckily, <a href="https://www.priceline.com.au/in-store-services/terracycle-at-priceline/">Priceline’s partnership with Terracycle</a> is helping people recycle their “empties” more easily than ever before. </p> <p dir="ltr">As part of the Greener Together recycling program, Priceline stores all over Australia are housing specialised recycling bins for customers to place their “empties” in when they come into a store to stock up on their favourite products. </p> <p dir="ltr">Once stores have sent the empty makeup containers to Priceline’s recycling partner Terracycle, the empties are separated by polymer type, cleaned and then extruded into plastic pellets to make new recycled products.</p> <p dir="ltr">Since the launch of the initiative, Priceline and Terracycle have helped save 3 tonnes of product from ending up in landfill. </p> <p dir="ltr">When customers drop their empties into a recycling box, you can scan the QR code available for Sister Club members to gain 50 Bonus Sister Club points every month when you recycle your makeup empties. </p> <p dir="ltr">Empty items such as glass bottles, pumps, caps, droppers, plastic tubes, bottles, containers, mascara tubes, eyeliners, lip products, and palettes (even ones that include a mirror) can all be recycled in store. </p> <p dir="ltr">There is a list of items that are not accepted into the recycling boxes, such as nail polishes, makeup brushes, wooden makeup pencils, perfumes, aerosols and products that are not empty. </p> <p dir="ltr">So next time you’re heading into a Priceline store to stock up on your favourite beauty products, be sure to bring in your empties to help cut down on landfill and protect Mother Earth. </p> <p dir="ltr"><em>Image credits: Getty Images / Instagram </em></p>

Beauty & Style

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Fast fashion: why your online returns may end up in landfill – and what can be done about it

<p>Fashion has a notorious environmental footprint, accounting for up to <a href="https://www.bloomberg.com/graphics/2022-fashion-industry-environmental-impact/">10%</a> of global carbon dioxide output. This is exacerbated by a fast fashion business model which encourages the frequent purchase of low-priced and non-durable items. </p> <p>Around <a href="https://fashionunited.uk/news/retail/return-rates-are-on-the-rise/2022020661142">30%</a> of online purchases are subsequently returned, much of which goes to landfill. In 2020, an estimated <a href="https://www.optoro.com/2021/02/03/returns-report-powering-resilient-retail-in-2020/">2.6 million tonnes</a> of returns were disposed of this way in the US alone. The problem has become so notorious that the online retailer Boohoo recently followed a number of high street brands in starting to <a href="https://www.bbc.co.uk/news/business-62140633">charge for returns</a> in order to discourage them.</p> <p>But what are the reasons for high returns and why are many returned items not being re-sold?</p> <p>The pandemic fundamentally changed the way we shop, with the temporary closure of physical stores representing a boon for online retailers. However, online retail’s surging market share has origins in long-standing fast fashion marketing practices. The premium placed on newness, low prices, and both free delivery and returns, all encourage customers to purchase multiple options with the knowledge they can return items freely (known as <a href="https://www.voguebusiness.com/consumers/bracketing-fashions-hidden-returns-problem#:%7E:text=The%20process%2C%20known%20as%20bracketing%2C%20is%20weighing%20heavy%20on%20retailers.&amp;text=To%20receive%20the%20Vogue%20Business,and%20send%20back%20the%20rest.">“bracketing”).</a></p> <p>Buy-now-pay-later schemes, such as <a href="https://www.klarna.com/uk/business/">Klarna</a>, that allow customers to order without upfront payment have accelerated online consumption. Research indicates that by offering such “payment solutions”, retailers will typically see a <a href="https://www.klarna.com/assets/sites/2/2020/01/15150545/Shopify2.0_US_final_2.pdf">68% increase</a> in average order value. </p> <p><a href="https://securecdn.pymnts.com/wp-content/uploads/2020/02/Buy-Now-Pay-Later-February-2020-Tracker.pdf">Industry research suggests</a> that cart abandonment rates decrease by nearly 40% after the introduction of payment solutions. Discount events such as “Black Friday” also drive sales, with fashion accounting for around <a href="https://www.pwc.co.uk/industries/retail-consumer/insights/festive-predictions.html">one-third</a> of all Black Friday spend.</p> <h2>Fast fashion is synonymous with returns</h2> <p>Despite the appeal of low prices and discounts, cheaply manufactured fast fashion items can typically exhibit quality and fit issues, so are synonymous with returns. Impulsive spending, driven by discounts, also often leads to <a href="https://wwd.com/business-news/business-features/finder-deals-buyers-remorse-1234652035/">regret</a>, again increasing the incidence of return. The <a href="https://www.statista.com/forecasts/997848/returns-of-online-purchases-by-category-in-the-uk">32% return rate</a> for clothing orders therefore dwarfs that of other e-commerce sectors, comparing to just 7% in consumer electronics.</p> <p>For retailers, processing returns is also fraught with uncertainty and complexity. Which items will be returned, and in what state, is unknown. Often, once used, little can be done to make them desirable for re-purchase.</p> <p>This is particularly true in the case of “<a href="https://www.theguardian.com/fashion/shortcuts/2019/sep/18/is-wardrobing-ever-acceptable-shoppers">wardrobing</a>”, where a purchased item is worn once before being returned. Retailers not only encounter financial loss through reprocessing, they risk a spoiled <a href="https://www.manchestereveningnews.co.uk/news/fashion-news/pretty-little-thing-leggings-arrived-22675252">reputation</a> if worn or damaged items are recirculated. </p> <p>ASOS previously announced that they would clamp down on “wardrobing” by closing the accounts of fraudulent returners. However, the threat of a bad review often leaves the retailer with <a href="https://www.theguardian.com/money/2022/jul/16/buy-now-try-later-online-clothing-sales-boom-raises-qualms-over-returns">little option</a> but to refund.</p> <p>Many retailers instead sell these returns on to liquidators, who turn the obsolete goods into fast cash. A cursory look on eBay reveals dozens of pallets of “Amazon customer returns” available to the highest bidder.</p> <h2>The challenges facing retailers</h2> <p>Both the cost of processing returns, and their increased volume, represent a challenge for retailers. The substantial reprocessing costs involved in product returns means that for fast fashion items, they often exceed the potential resale revenue. The remuneration of comparatively high-cost domestic workers within labour-intensive returns reprocessing is widely considered responsible for this. </p> <p>Getting rid of returns therefore often constitutes the most cost-effective decision. An ITV <a href="https://www.itv.com/news/2021-06-21/amazon-destroying-millions-of-items-of-unsold-stock-in-one-of-its-uk-warehouses-every-year-itv-news-investigation-finds">investigation</a> into Amazon’s Dunfermline warehouse claimed the online retailer disposed of tens of thousands of returned consumer goods each week. Amazon said none of its items went to landfill but were instead donated, recycled or incinerated for energy recovery.</p> <p>The fashion industry collectively produces <a href="https://www.nature.com/articles/s43017-020-0039-9.pdf">over 92 million tonnes</a> of textile waste per year. In the US alone, clothing returns <a href="https://eco-age.com/resources/tackling-the-unsustainable-rate-of-returns/">create more</a> annual carbon dioxide emissions than 3 million cars. </p> <p>Carbon dioxide is initially emitted through the collection of returns, before increasing as returns are either incinerated or deposited in landfill. Due to the prevalence of synthetic fibres in fast fashion, returns can take <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7796070/">up to 100 years</a> to fully decompose, emitting carbon dioxide and methane in the process, as well as leaching harmful substances into the surrounding soil.</p> <h2>How are retailers tackling the returns issue?</h2> <p>While the environmental implications of product returns are clear, fashion retailers also have a financial incentive to tackle the issue of costly returns management.</p> <p>Due to the complexities surrounding reprocessing, fashion retailers are increasingly outsourcing the responsibility to specialist firms, such as ReBound Returns, which work with retailers to make the returns process more sustainable. </p> <p>ReBound encourage retailers to donate returned consumer goods to charity through their ReBound Regift facility. This has so far facilitated charitable donations worth <a href="https://www.reboundreturns.com/service/regift?hsCtaTracking=8e729b68-7056-4ddd-a698-e1772cd6f777%7Cf011996e-1bad-46d8-8148-e886d482f03a">£190 million</a>. ASOS <a href="https://www.asos.com/responsible-fashion/packaging-and-delivery/6-ways-our-returns-are-more-responsible/">states</a> that 97% of their returns are now resold, and no items are sent to landfill.</p> <p>As Boohoo’s recent move shows, several online retailers have attempted to pass the cost of returns onto customers. While the reasoning for this is primarily financial, the impact of similar policies in improving customers’ environmental consciousness is well-known. Since 2015, plastic bag usage has <a href="https://www.gov.uk/government/news/10p-bag-charge-turns-the-tide-on-plastic-waste">dropped 97%</a> in England’s main supermarkets, following the introduction of a small charge.</p> <p>Despite calls for greater sustainability within the fashion industry, fast fashion continues to flourish. Should marketing practices that encourage waste and fuel emissions persist, the fashion industry will retain its unwanted reputation as a significant contributor to climate change. Retailers must reconsider the unintended effects of the leniency afforded by their returns policies, balancing the need for customer retention with environmental consciousness.</p> <p><em>Image credits: Shutterstock</em></p> <p><em>This article originally appeared on <a href="https://theconversation.com/fast-fashion-why-your-online-returns-may-end-up-in-landfill-and-what-can-be-done-about-it-188090" target="_blank" rel="noopener">The Conversation</a>. </em></p>

Beauty & Style

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Boomers are thrifty shoppers and Aussies throw out more than we think

<p dir="ltr">Fast fashion has become the subject of much criticism lately, mostly because of its reliance on cruel (and often illegal) conditions for workers, and its enormous toll on the environment – including increases in clothing heading to landfill.</p> <p dir="ltr">A new report from Vanish has found that the average Australian buys 27kg of new clothes and discards 23kg every year, with the nation throwing away a whopping $6 billion worth in this past financial year.</p> <p dir="ltr">The report, called <em>Stain on the Nation</em>, asked Aussies about their clothing habits and their opinions on everything from whether you should throw clothes in the red bin or donate to charity, to how much waste they think they throw out each year.</p> <p><span id="docs-internal-guid-6aeb0c8e-7fff-232b-0a92-b80ffc2b9a9b"></span></p> <p dir="ltr">It found that 6,000kg of clothing enters landfill every ten minutes, which is a serious issue considering clothing takes years to break down and releases carbon emissions in the process.</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/Cb_UWlUPzX3/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/Cb_UWlUPzX3/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by UPPAREL (@upparelofficial)</a></p> </div> </blockquote> <p dir="ltr">Much of the country (40 percent) also believe that Australia ranks 6th and 12th place in the world for textile consumption per person, when in actual fact we are in second place, behind the US.</p> <p dir="ltr">Surprisingly, the report also found that those aged over 55 were the thriftiest of the different generations, with 76 percent spending less than $50 a month on new clothes. </p> <p dir="ltr">In comparison, 71 percent of 18-25-year-olds spend more than $50 a month on clothing.</p> <p dir="ltr">But the difference in spending could be attributed in part to the gap between the old age pension and the cost of living, with the Australian Bureau of Statistics revealing that living costs have increased by 3.4 percent for age pension households, versus 2.6 percent for working households, according to the <em><a href="https://www.abc.net.au/news/2022-04-03/what-the-rising-cost-of-living-means-on-australian-age-pension/100947258" target="_blank" rel="noopener">ABC</a></em>.</p> <p dir="ltr">Following the report, Vanish announced a new campaign, with texticle upcycler Upparel, to divert one million clothing items from landfill over the next two years, starting with an installation of 3,000kg of clothing at Sydney’s Bondi Beach and in St Kilda, Melbourne.</p> <p dir="ltr"><span id="docs-internal-guid-1ef36b88-7fff-3c73-f0b8-059c6c872baf"></span></p> <p dir="ltr">With 6,000kg across both cities, the installations are meant to represent the amount of clothing thrown away every 10 minutes.</p> <p dir="ltr"><em>Image: Getty Images</em></p>

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