ABC host ignites feud of the century with Kyle Sandilands
<p>In a clash of breakfast radio titans that can only be described as “delightfully petty”, ABC comedian-turned-radio-host Sammy J has escalated his light-hearted rivalry with Kyle Sandilands into the realms of philanthropy – by asking the public to help cover his “rent” in Sandilands’ head.</p>
<p>The feud (or fauxd, depending on who you ask) began earlier this month when Sammy J, riding the high of his final Melbourne radio ratings, took a playful jab at the KIIS FM host. “My final ratings today went up and Kyle went down,” Sammy J declared online. “I am his white whale; his tormentor; the last face he sees at night and the first face he will see each morning. When he strolls on the beach at night, the wind will whisper ‘Sammy J.’”</p>
<p>Melburnians collectively sipped their lattes and leaned in. Sandilands, broadcasting from Sydney’s superior ratings kingdom, apparently hadn’t heard the wind – or Sammy J. "What a deluded flog," he shot back. “I don’t know who you are, dog.”</p>
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<p>Sammy J had gleefully noted his superior ratings in Melbourne’s fiercely competitive radio market, where Sandilands’ Kyle and Jackie O Show has struggled to find a foothold. Despite dominating Sydney airwaves for years, Sandilands and co-host Jackie have been largely snubbed by Melbourne listeners, capturing just 5.1% of the breakfast audience. Sammy J, meanwhile, has consistently outperformed the KIIS duo, though both trail behind market leader 3AW.</p>
<p>“It must be painful,” Sammy J retorted. “Like, it’s bad enough to be beaten by a dog, or a flog, or somebody with delusions. But to be beaten by all three at once? How humiliating.”</p>
<p>Adding fuel to the fire, Sammy J released a tongue-in-cheek media statement earlier this week, addressing the so-called “feud” “To describe this as a ‘feud’ is incorrect and offensive to both myself and Mr. Sandilands,” he wrote. “I wish Mr Sandilands well and hope his 4am starts get easier with time.”</p>
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<p>But the pièce de résistance came on Thursday, when Sammy J shrugged off the insult and <a href="https://www.gofundme.com/f/help-sammy-j-pay-rent-for-living-in-kyle-sandilands-head" target="_blank" rel="noopener">launched a GoFundMe campaign</a>, cheekily titled “Help Sammy J Pay Rent for Living in Kyle Sandilands’ Head”. The real beneficiaries, however, are far from imaginary. Proceeds are being donated to Big Brothers Big Sisters Australia, a charity Sammy J has supported for two decades.</p>
<p><span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">“I don’t earn $15 million a year like Kyle,” Sammy J quipped in the fundraiser description, “so I’ll need some help raising these funds.” </span></p>
<p><span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">Within hours, his modest $1,000 original goal was smashed faster than a Melbourne café’s avocado toast. Sammy J then upped the goal to $10k, and at last count, donations were approaching $11,000, leaving Sammy J’s fictional landlord very satisfied indeed.</span></p>
<p>While Sandilands has yet to comment on this charitable turn of events, it’s hard to imagine he’d find the gesture offensive – after all, even a “dog”, “flog” and “deluded nobody” can inspire generosity in others.</p>
<p>Meanwhile, Melbourne radio listeners have enthusiastically embraced Sammy J’s cheeky approach, with many applauding the charitable twist on a rivalry that has become the breakfast show equivalent of a soap opera.</p>
<p>As Sammy J prepares to sign off the airwaves on December 13, one thing is clear: the wind will continue whispering his name – if only to remind Sandilands of Melbourne’s enduring resistance to Sydney’s radio royalty.</p>
<p><em>Images: Facebook</em></p>
