VB revives classic ad to join the vaccine push
<p><span style="font-weight: 400;">The growing list of companies encouraging Aussies to roll up their sleeves for a COVID-19 jab has a new addition: Victoria Bitter.</span></p>
<p><span style="font-weight: 400;">The iconic beer brand has rehashed their classic jingle in a new campaign video, arguing that you can’t get “a hard earned thirst” from being in lockdown.</span></p>
<p><span style="font-weight: 400;">“Right now, you can’t get it goalin’. You can’t get it bowlin’. You can’t get it taking a vow, or chasing a cow,” the iconic voiceover says.</span></p>
<p><img style="width: 0px; height:0px;" src="https://oversixtydev.blob.core.windows.net/media/7843950/f68a6b112d50f34d3a585c614e3e9c71fee536d7-16x9-x29y0w1941h1092.jpg" alt="" data-udi="umb://media/b690f15f2e6141c99571bb74099ab130" /></p>
<p><em><span style="font-weight: 400;">Image: Supplied</span></em></p>
<p><span style="font-weight: 400;">“A hard earned thirst comes from being all over town, not from being in lockdown.</span></p>
<p><span style="font-weight: 400;">“So if you’d like to get back to leading a band, or lending a hand, rolly up your sleeves and get the jab.”</span></p>
<p><span style="font-weight: 400;">VB spokesman Brian Phan said the company has joined the vaccination push “so we can re-open all of Australia’s pubs, clubs, construction sites, offices, shops and everywhere you earn a hard earned thirst”.</span></p>
<p><img style="width: 0px; height:0px;" src="https://oversixtydev.blob.core.windows.net/media/7843949/vb-matter-of-fact-get-the-jab-tvc-via-clemenger-bbdo-melbourne-0-28-screenshot.png" alt="" data-udi="umb://media/df5f2fa515ba4ab89c654868316f3f62" /></p>
<p><em><span style="font-weight: 400;">Image: Victoria Bitter</span></em></p>
<p><span style="font-weight: 400;">“And let’s be honest, you can’t really earn one sitting on the couch or doing a puzzle,” he said.</span></p>
<p><span style="font-weight: 400;">“It’s a serious issue, but our Aussie sense of humour is still important during a pandemic.”</span></p>
<p><span style="font-weight: 400;">Watch the ad here.</span></p>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/T7GZ10PCjXY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></p>
<p><em><span style="font-weight: 400;">Image: Victoria Bitter</span></em></p>
