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From the bed sheets to the TV remote, a microbiologist reveals the shocking truth about dirt and germs in hotel rooms

<div class="theconversation-article-body"> <a href="https://theconversation.com/profiles/primrose-freestone-315921">Primrose Freestone</a>, <a href="https://theconversation.com/institutions/university-of-leicester-1053">University of Leicester</a> For most of us, staying in a hotel room is either something of a necessity – think business travel – or something to look forward to as part of a holiday or wider excursion. But what if I told you there’s a large chance your hotel room, despite how it might appear to the naked eye, <a href="https://www.eurekalert.org/news-releases/922575">isn’t that clean</a>. And even if it’s an expensive room, that doesn’t necessarily mean it’s any less dirty. Indeed, whoever has stayed in your room prior to you will have deposited bacteria, fungi and viruses all over the furniture, carpets, curtains and surfaces. What remains of these germ deposits depends on how efficiently your <a href="http://www.europeancleaningjournal.com/magazine/articles/european-reports/bacteria-that-breed-in-hotel-rooms">room is cleaned</a> by <a href="https://www.today.com/money/hotel-maids-how-much-how-little-do-they-really-clean-1D80287464">hotel staff</a>. And let’s face it, what is considered clean by a hotel might be different to <a href="https://www.huffingtonpost.co.uk/entry/dirty-spots-in-hotel-rooms_n_5ae09906e4b061c0bfa4356d">what you consider clean</a>. Typically, assessment of hotel room cleanliness is based on <a href="https://www.jstor.org/stable/26330308">sight and smell observations</a> –- not on the invisible microbiology of the space, which is where the infection risks reside. So let’s take a deep dive into the world of germs, bugs and viruses to find out what might be lurking where. <h2>It starts at the lift</h2> Before you even enter your room, think of the hotel lift buttons as germ hotspots. They are being pressed all the time by many different people, which can transfer microorganisms onto the button surface, as well back onto the presser’s fingers. Communal door handles can be similar in terms of germ presence unless sanitised regularly. <a href="https://pubmed.ncbi.nlm.nih.gov/25005587/">Wash your hands</a> or use a hand sanitiser after using a handle before you next touch your face or eat or drink. The most common <a href="https://www.rd.com/list/ways-your-hotel-room-could-be-making-you-sick/">infections people pick up</a> from hotel rooms are tummy bugs – diarrhoea and vomiting – along with <a href="https://www.everydayhealth.com/cold-and-flu/surprising-ways-hotels-can-make-you-sick.aspx">respiratory viruses</a>, such as colds and pneumonia, as well as <a href="https://wwwnc.cdc.gov/eid/article/28/3/21-2318_article?ACSTrackingID=USCDC_333-DM72795&ACSTrackingLabel=Latest%20Expedited%20Articles%20-%20Emerging%20Infectious%20Diseases%20Journal%20-%20December%2029%2C%202021&deliveryName=USCDC_333-DM72795">COVID-19</a>, of course. <a href="https://ami-journals.onlinelibrary.wiley.com/doi/10.1111/jam.15121">Toilets and bathrooms</a> tend to be cleaned more thoroughly than the rest of a hotel room and are often the least bacteriologically colonised environments. Though if the drinking glass in the bathroom is not disposable, wash it before use (body wash or shampoo are effective dishwashers), as you can never be sure if they’ve been cleaned properly. Bathroom door handles may also be colonised by pathogens from unwashed hands or dirty washcloths. <h2>Beware the remote</h2> The bed, sheets and pillows can also be home to some unwanted visitors. <a href="https://wwwnc.cdc.gov/eid/article/26/9/20-1435_article">A 2020 study</a> found that after a pre-symptomatic COVID-19 patient occupied a hotel room there was significant viral contamination of many surfaces, with levels being particularly high within the sheets, pillow case and quilt cover. While <a href="https://www.rd.com/list/dirty-hotel-room/">sheets and pillowcases</a> may be more likely to be changed between occupants, bedspreads may not, meaning these fabrics may become invisible reservoirs for pathogens – <a href="https://www.indy100.com/science-tech/beds-more-germs-than-toilet">as much as a toilet seat</a>. Though in <a href="https://www.thesun.co.uk/travel/17444370/hotel-sheets-clean-changed-dirty/">some cases</a> <a href="https://www.insideedition.com/investigation-finds-sheets-werent-changed-between-guests-at-some-new-york-hotels-60419">sheets</a> <a href="https://www.frommers.com/tips/health-and-travel-insurance/hotels-dont-always-change-the-sheets-between-guests#:%7E:text=Sheets%20are%20usually%20changed%20between,they%20aren't%20washed%20regularly.">aren’t always changed between guests</a>, so it may be better to just bring your own. Less thought about is what lives on the hotel room desk, bedside table, telephone, kettle, <a href="https://www.nature.com/articles/srep17163?utm_medium=affiliate&utm_source=commission_junction&utm_campaign=CONR_PF018_ECOM_GL_PHSS_ALWYS_DEEPLINK&utm_content=textlink&utm_term=PID100087244&CJEVENT=7cf55981c74311ed82a0034b0a18ba73">coffee machine</a>, light switch or <a href="https://www.cbc.ca/news/canada/hotel-room-tests-uncover-high-levels-of-contamination-1.1160859">TV remote</a> – as these surfaces aren’t always sanitised between occupancies. Viruses such as the <a href="https://www.thesun.co.uk/travel/17444370/hotel-sheets-clean-changed-dirty/">norovirus can live</a> in an infectious form for days on hard surfaces, as can COVID-19 – and the typical time interval between room changeovers is often less than 12 hours. Soft fabric furnishings such as cushions, chairs, curtains and blinds are also difficult to clean and may not be sanitised other than to remove stains between guests, so washing your hands after touching them might be a good idea. <h2>Uninvited guests</h2> If all those germs and dirty surfaces aren’t enough to contend with, there are also bedbugs to think about. These bloodsucking insects are experts at secreting themselves into narrow, small spaces, remaining dormant without feeding for months. Small spaces include the cracks and crevices of luggage, mattresses and bedding. <a href="https://www.cdc.gov/parasites/bedbugs/faqs.html">Bed bugs</a> are widespread throughout Europe, Africa, the US and Asia – and are <a href="https://www.sciencedirect.com/science/article/abs/pii/S0278431920301201">often found in hotels</a>. And just because a room looks and smells clean, doesn’t mean there may not be bed bugs lurking. Fortunately, <a href="https://www.nhs.uk/conditions/bedbugs/">bed bug bites</a> are unlikely to give you a transmissible disease, but the bite areas can become inflamed and infected. For the detection of bedbugs, reddish skin bites and blood spots on sheets are signs of an active infestation (use an antiseptic cream on the bites). Other signs can be found on your mattress, behind the headboard and inside drawers and the wardrobe: brown spots could be remains of faeces, bed bug skins are brownish-silvery looking and live bed bugs are brown coloured and typically one to seven millimetres in length. Inform the hotel if you think there are bed bugs in your room. And to avoid taking them with you when you checkout, carefully clean your luggage and clothes before opening them at home. As higher-status hotels tend to have more frequent room usage, a more expensive room at a five-star hotel does not necessarily mean greater cleanliness, as room cleaning costs reduce profit margins. So wherever you’re staying, take with you a pack of antiseptic wipes and use them on the hard surfaces in your hotel room. Also, wash or sanitise your hands often – especially before you eat or drink anything. And take slippers or thick socks with you so you can avoid walking barefoot on hotel carpets – known to be another <a href="https://www.rd.com/list/dirty-hotel-room/">dirt hotspot</a>. And after all that, enjoy your stay.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/202195/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/primrose-freestone-315921">Primrose Freestone</a>, Senior Lecturer in Clinical Microbiology, <a href="https://theconversation.com/institutions/university-of-leicester-1053">University of Leicester</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/from-the-bed-sheets-to-the-tv-remote-a-microbiologist-reveals-the-shocking-truth-about-dirt-and-germs-in-hotel-rooms-202195">original article</a>. </div>

Travel Trouble

Readers response: What was the worst hotel experience you had?

We asked our readers to share their stories of the worst hotel experience that have endured while on holiday, and the response was overwhelming. Here's what they said. Deedee Cullum - At a 5 star in Beijing. Arrived from the airport after 1am. Let into the room to find it occupied with someone having a bath. Instead of changing our room we waited in the lobby for 1 and 1/2 hours while they changed to the correct room and cleaned ours. The wet towels were neatly folded on the towel rack and the used soap was on the basin. When I turned the bedside light on I got a shock. To be fair management were most apologetic and gave us free dining in their top restaurant for the 4 days we were there. It was a few years ago but never forgotten. Bruce Hopkins - I stopped at a Hotel in Hobart, arrived in the afternoon, checked out the next day, the whole time I stopped there, I never saw anyone on reception or any staff at all. Creepiest hotel I stayed in. Carol Henwood - When we went to have a shower, and the towels disintegrated! The shower had black mould in all the corners. The carpet was so sticky, we kept our shoes on. We slept on top of the bed as the sheets were crumpled and smelly. What a night. Sheila Kell - When my eldest son was about 2 years old we took a holiday to Shute Harbour in QLD and in middle of night we heard lots of scratching so turned on light and sat up in bed and there were hundreds of field mice crawling up walls and back of bed. They apparently were having a plague, but we dressed and left. Couldn't sleep in that motel. Christine Warner - A country pub only option one night. Our room has no lock on the door, and there were gaps in the floorboards so we could see straight down to the bar where it was very noisy. We had already been warned of people breaking in to hotel and motel rooms in that region, so we slept in the car and returned to the room in the morning for a shower. Helen Wilson - In Singapore, they gave us a “free” breakfast while someone rummaged through our belongings and took stuff. Image credits: Shutterstock

Travel Trouble

Bindi Irwin's glam hotel receives huge award

A Queensland hotel owned by Bindi Irwin has been named the World's Best Nature Hotel for 2024. The Crocodile Hunter Lodge, located in Beerwah on the Sunshine Coast, was given the honour at the Boutique Hotel Club Awards, which features the finest boutique hotels from across the world. Winners were announced across 18 categories, with 500-vetted nominees from 80 countries globally. The Crocodile Hunter Lodge is named after Bindi's father, the late Steve Irwin, who as known as the original Crocodile hunter capturing the attention of audiences worldwide. Judges commented that the property "really feels like you're entering into relaxation mode." Speaking of the huge win, Bindi said she and her team were "honoured" to receive the recognition for their commitment to an exceptional guest experience. "These awards showcase our dedication to providing extraordinary accommodation at The Crocodile Hunter Lodge, where guests can immerse themselves in the natural world, allowing them to reconnect with nature and one another," she said. The Boutique Hotel Club's panel of experts hand-picked a selection of destinations all around the world. They quality test over 400 gold standards of hospitality excellence to find exceptional stays. The title of the World's Best Boutique Hotel went to Akademie Street Boutique Hotel in Franschhoek, South Africa. Images: Nine/ Bindi Irwin

Domestic Travel

Hotel booking sites actually make it hard to get cheap deals, but there’s a way around it

<div class="theconversation-article-body"><a href="https://theconversation.com/profiles/peter-martin-682709">Peter Martin</a>, <a href="https://theconversation.com/institutions/crawford-school-of-public-policy-australian-national-university-3292">Crawford School of Public Policy, Australian National University</a> Booking a place to stay on holidays has become a reflex action. The first thing many of us do is open a site such as <a href="https://www.wotif.com/">Wotif</a>, <a href="https://au.hotels.com/?locale=en_AU">Hotels.com</a> or <a href="https://www.trivago.com.au/">trivago</a> (all of which are these days owned by the US firm <a href="https://www.accc.gov.au/media-release/accc-will-not-oppose-expedia%E2%80%99s-proposed-acquisition-of-wotif">Expedia</a>), or their only big competitor, <a href="https://www.booking.com/">Booking.com</a> from the Netherlands. Checking what rooms are available – anywhere – is wonderfully easy, as is booking, at what usually seems to be the lowest available price. But Australia’s Assistant Competition Minister Andrew Leigh is concerned there might be a reason the price seems to be the lowest available. It might be an <a href="https://ministers.treasury.gov.au/ministers/andrew-leigh-2022/media-releases/supporting-tourism-and-accommodation-providers-set-their">agreement not to compete</a>, or the fear of reprisals against hotel owners who offer better prices. <h2>Agreements to not compete</h2> Leigh has asked the treasury to investigate, and if that’s what it finds, it may be the booking sites have the perverse effect of keeping prices high, especially when the substantial fees they charge hotels are taken into account. For now, the treasury is seeking information. It has set a deadline of <a href="https://treasury.gov.au/consultation/c2022-338978">January 6</a> for hotel operators and booking sites to tell it: <ul> <li> the typical fees charged by online booking platforms </li> <li> the details of any agreements not to compete on price </li> <li> whether hotels that try to compete get ranked lower on booking sites. </li> </ul> What’s likely to come out of it is a ban on so-called price-parity clauses that prevent discounting, or a ban on “algorithmic punishment,” whereby hotels that do discount get pushed way down the rankings on the sites. But in the meantime, there are things we can do to get better prices, and they’ll help more broadly, as I’ll explain. <h2>Flight Centre precedent</h2> <figure class="align-right zoomable"></figure> Back in 2018, in a case that went all the way to the High Court, the Australian Competition and Consumer Commission (ACCC) forced <a href="https://www.accc.gov.au/media-release/flight-centre-ordered-to-pay-125-million-in-penalties">Flight Centre</a> to pay a penalty of A$12.5 million for attempting to induce airlines not to undercut it on ticket prices. That the ACCC eventually won the case might be an indication price-parity clauses are already illegal under Australian law. But it’s a difficult law to enforce. This is why the treasury is considering special legislation of the kind in force in France, Austria, Italy and Belgium. The ACCC has known for some time that Expedia and Booking.com have included clauses in their contracts preventing hotels offering the same room for any less than they do, even directly. Rather than take the big two to court, in 2016 the ACCC “reached agreement” with them to delete the clauses that prevented hotels offering better deals <a href="https://www.accc.gov.au/media-release/expedia-and-bookingcom-agree-to-reinvigorate-price-competition-by-amending-contracts-with-australian-hotels">face-to-face</a>. <h2>The concession that conceded little</h2> From then on, hotels were able to offer better deals than the sites over the phone or in person, but not on their own websites. Given we are less and less likely to walk in off the street or even use the phone to book a hotel, it wasn’t much of a concession. Then, in 2019, with the Commission under renewed pressure from hotel owners for another investigation, Expedia (but not Booking.com) reportedly <a href="https://www.smartcompany.com.au/business-advice/competition/expedia-allow-hotels-undercut-prices-online/">waived</a> the rest of the clauses, giving hotel owners the apparent freedom to advertise cheaper prices wherever they liked including on their own sites without fear of retribution. Except several appear to fear retribution, and very few seem to have jumped at the opportunity. <h2>Algorithmic punishment</h2> An Expedia spokesman gave an indication of what might be in store when he was quoted as saying a hotel that undercut Expedia might “find itself ranked <a href="https://www.smartcompany.com.au/business-advice/competition/expedia-allow-hotels-undercut-prices-online/">below its competitors</a>, just as it would if it had worse reviews or fewer high-quality pictures of its property”. Being ranked at the bottom of a site is much the same as not being ranked at all, something Leigh refers to as “algorithmic punishment”. It’s not at all clear the present law prevents it, which is why Leigh is open to the idea of legislating against it. Although you and I may not often think about what hotels are paying to be booked through sites such as Wotif and Booking.com, and although what’s charged to the hotel isn’t publicised, it appeard to be a large chunk of the cost of providing the room. One figure quoted is <a href="https://www.smartcompany.com.au/industries/tourism/online-travel-booking-fed-up-small-businesses-call-accc-action/">20%</a>. Leigh says hotel owners have told him the fees are in the “<a href="https://ministers.treasury.gov.au/ministers/andrew-leigh-2022/transcripts/interview-geraldine-doogue-abc-saturday-extra">double digits</a>”, something he says is quite a lot when you consider the sites don’t need to clean the toilets, change the sheets or help on the front desk. <h2>‘Chokepoint capitalism’</h2> What this seems to mean (the treasury will find out) is almost all bookings are more expensive than they need to be because firms that sit at the “<a href="https://theconversation.com/chokepoint-capitalism-why-well-all-lose-unless-we-stop-amazon-spotify-and-other-platforms-squeezing-cash-from-creators-194069">chokepoint</a>” between buyers and sellers are squeezing sellers. A hotel could always abandon the sites and offer much cheaper prices, but for a while – perhaps forever – it will be much harder to find. In their defence, the operators of the platforms might say they need to get the best offers from hotels in order to make it worthwhile for the operators to invest in their sites, an argument the treasury is inviting them to put. In the meantime, with some hotels reluctant to put their best rates on their websites, but with them perfectly able to offer better rates over the phone, there’s a fairly simple way we can all get a better deal – and help fix the broader problem by weight of numbers. If we look up the best deal wherever we want online, and then phone and ask for a better one (or a better room), we might well find we get it. We might be saving the owner a lot of money. Leigh reckons the more we do ring up, the more the sites might feel pressure to discount their own fees, helping bring prices down even before he starts to think about writing legislation.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/196460/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/peter-martin-682709">Peter Martin</a>, Visiting Fellow, <a href="https://theconversation.com/institutions/crawford-school-of-public-policy-australian-national-university-3292">Crawford School of Public Policy, Australian National University</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/hotel-booking-sites-actually-make-it-hard-to-get-cheap-deals-but-theres-a-way-around-it-196460">original article</a>. </div>

Travel Trouble

Virgin Australia passenger denied travel over tiny passport detail

Renee Reader, 30, flew to Melbourne from the Gold Coast on Monday and had her passport checked several times by Virgin Australia staff. It wasn't until she was in the final boarding queue to Bali when staff spotted one tiny detail in her passport. "I got through security and customs. It wasn't until I was actually boarding the flight and I handed over my boarding pass and passport that the staff weren't sure about my passport," she told Yahoo News Australia. Staff then started taking photos of her passport and she was asked to step aside. When asked what the issue was, she was told there was a "yellow stain" on her passport identification page. It wasn't long before she received the "heartbreaking" news, with staff telling her: "You're not going to Bali." Although she tried to plead her case, airline staff stood firm on their decision, and said Renee would need to be escorted out of the airport by security. "I said, 'I don't think that's quite necessary. I'm not a criminal — It's a passport with a watermark on it'," she recalled, but was she was escorted anyways. While the airline paid for Renee's flight back to the Gold Coast, and acknowledged that they should've flagged the passport damage earlier into her journey, she still lost the money for her return flight tickets to Bali which cost around $200. "My message to everyone is to triple-check your passport and make sure that it is in immaculate condition, because they are getting a lot stricter, and I would never want this to happen to anyone else," she said. "I've travelled all over Europe, I've been to Bali with it [the mark] twice... I was in Bali just in July... it was absolutely heartbreaking," she said. A Virgin Australia spokesperson told Yahoo News that staff are required to flag any passport issues to prevent passengers from being refused entry at their intended destination. "When a guest presents for check-in for an international flight, Virgin Australia team members are required to ensure they have the necessary travel documentation and that the documents are in suitable condition," the spokesperson said. Image: TikTok/ Yahoo News

Travel Trouble

The good, the bad and the awful – how businesses reacts to online reviews

<div class="theconversation-article-body"> <a href="https://theconversation.com/profiles/mina-tajvidi-1192090">Mina Tajvidi</a>, <a href="https://theconversation.com/institutions/queen-mary-university-of-london-1745">Queen Mary University of London</a>; <a href="https://theconversation.com/profiles/nick-hajli-1426223">Nick Hajli</a>, <a href="https://theconversation.com/institutions/loughborough-university-1336">Loughborough University</a>, and <a href="https://theconversation.com/profiles/tahir-m-nisar-1050021">Tahir M. Nisar</a>, <a href="https://theconversation.com/institutions/university-of-southampton-1093">University of Southampton</a> Every day travellers across the globe are flocking to popular destinations, eager to relax and create memories. Alongside packing and planning, many turn to online reviews to choose the perfect hotel, restaurant, or activity. These reviews, often shared enthusiastically or with a hint of frustration, play a key role in shaping our experiences. But what happens to these reviews once they are posted? Do businesses truly read them, and if so, do they make changes based on customer feedback? The short answer is yes, businesses do read reviews and often act on them. In fact, for many, it’s a crucial part of their <a href="https://www.sciencedirect.com/science/article/abs/pii/S004016252100384X">customer engagement strategy</a>. Reviews offer a treasure trove of insights, from customer satisfaction and service quality to product usability and pricing perceptions. But beyond the numbers and star ratings, reviews provide a story of the customer experience that can highlight strengths and reveal weaknesses. Businesses, particularly in competitive industries like hospitality, often have dedicated teams or <a href="https://broadly.com/blog/reputation-management-tools/">software tools</a> to monitor reviews across platforms like Tripadvisor, Google, and Yelp. These tools can aggregate reviews, analyse sentiments, and even benchmark against competitors. For example, a hotel chain may use these insights to identify common themes in guest feedback, such as complaints about check-in delays or praises for room cleanliness. By doing so, they can prioritise issues and respond effectively. However, reading reviews is just the beginning. The real value lies in how businesses respond to them, and whether they take actionable steps to address the feedback. In many cases, customer reviews have become catalysts for change. For instance, a recurring complaint about outdated decor might prompt a hotel to refurbish its rooms. Similarly, consistent praise for a friendly staff member can lead to rewards or recognition programmes, boosting employee morale and enhancing the overall guest experience. <a href="https://ieeexplore.ieee.org/document/10614398">Some businesses</a> go a step further by engaging directly with reviewers. This engagement can take various forms, from public responses thanking customers for their feedback to private messages addressing specific concerns. <a href="https://www.emerald.com/insight/content/doi/10.1108/ITP-09-2018-0415/full/html">Such interactions</a> not only show that a business values its customers, but also humanises the brand, fostering trust and loyalty. A well-handled response to a negative review can even turn a dissatisfied customer into a loyal advocate. <h2>The role of negative reviews</h2> Negative reviews, while often dreaded by businesses, are an essential component of the feedback process. They provide honest, often blunt insights into what went wrong and where improvements are needed. For instance, during the holiday season, a restaurant might receive complaints about long wait times or underwhelming festive menus. Instead of viewing these reviews as setbacks, savvy businesses see them as opportunities to refine their offerings and enhance customer satisfaction. In some cases, businesses have <a href="https://ieeexplore.ieee.org/document/10614398">used negative reviews</a> as a springboard for innovation. A restaurant receiving feedback about limited vegetarian options might introduce new menu items, attracting a broader clientele and boosting sales. Similarly, a hotel criticised for lack of amenities might invest in additional facilities, improving its appeal and competitiveness. As technology evolves, the landscape of customer reviews and business responses is also changing. The rise of artificial intelligence and machine learning that uses algorithms has made it easier for businesses to analyse vast amounts of feedback and identify trends quickly. This capability allows for more proactive responses, with businesses anticipating issues before they become widespread problems. Moreover, the increasing use of video and photo reviews adds a new dimension to customer feedback. <a href="https://www.emerald.com/insight/content/doi/10.1108/JPBM-01-2019-2194/full/html?casa_token=adZDhhc3f0IAAAAA:7jPn1_y31gfB4BjJjLdl8QnnFixO3XCEOKbtemd0N2vhh_UCEHa1vjisRj3X3K1iw7UIRL1yylJGN6CCqPbW1Bs4CoSto1x0M1ntb_RtD7z-ZXHzj7Q">Visual reviews</a> can provide a more vivid portrayal of experiences, from showcasing a beautifully plated dish to highlighting a less-than-sparkling pool. Businesses are adapting to this trend by incorporating user-generated content into their marketing strategies, showcasing real-life customer experiences to attract new clients. However, the rise of fake reviews is a growing concern. In 2023, the popular travel website Tripadvisor <a href="https://www.tripadvisor.com/TransparencyReport2023#group-section-Fake-Reviews-HZjJZOxSZ4">saw an overwhelming influx</a> of user-generated content, with over 30 million reviews, however, amid this vast pool of feedback, 1.3 million reviews were flagged as fraudulent and subsequently removed. In the end, customer reviews are not just fleeting opinions left in the digital atmosphere. They are valuable conversations between businesses and their customers. For businesses, reviews offer an opportunity to understand their clients’ needs, address concerns, and celebrate successes. That is why businesses like <a href="https://www.aboutamazon.com/news/policy-news-views/how-ai-spots-fake-reviews-amazon">Amazon are using AI</a> to manage the reviews. By reading, responding, and, most importantly, acting on reviews, businesses can foster a loyal customer base and continually improve their offerings. So, the next time you leave a review, remember that someone is listening, and your words may just be the catalyst for positive change.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/236194/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/mina-tajvidi-1192090">Mina Tajvidi</a>, Lecturer in Digital Marketing, <a href="https://theconversation.com/institutions/queen-mary-university-of-london-1745">Queen Mary University of London</a>; <a href="https://theconversation.com/profiles/nick-hajli-1426223">Nick Hajli</a>, AI Strategist and Professor of Digital Strategy, <a href="https://theconversation.com/institutions/loughborough-university-1336">Loughborough University</a>, and <a href="https://theconversation.com/profiles/tahir-m-nisar-1050021">Tahir M. Nisar</a>, Professor of Strategy and Economic Organisation, <a href="https://theconversation.com/institutions/university-of-southampton-1093">University of Southampton</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-good-the-bad-and-the-awful-how-business-reacts-to-online-reviews-236194">original article</a>. </div>

Travel Trouble

Expert reveals why you shouldn’t use hotel hair dryers

An expert has shared why you should avoid using hair dryers that are provided in hotels. Many travellers rely on these handy devices that are often found in bathroom drawers in hotels, instead of packing your own hair dryer that can often take up valuable luggage space. However, trichologist Jacqui McIntosh, who focuses on diseases related to the scalp and hair, said travellers should avoid these appliances at all costs. According to the expert, there's a high chance there are bacteria and germs lurking inside the hair dryer that have been passed between hotel guests. "Using a hairdryer riddled with bacteria and germs does pose health risks and can be detrimental to your hair health," she told The Mirror. McIntosh says when the microorganisms inside a hairdryer make their way onto your hair and scalp, "they can spark infections and irritations, disrupting your hair follicles and slowing down healthy growth." Even without the worry of bacteria and germs, there's a chance of dust and mould lurking inside the appliance, which she says are "troublemakers for your scalp". "Neglected hair dryers are time bombs waiting to go off. Debris buildup inside the device spells overheating, increasing the risk of singeing your hair or scalp," she explained. McIntosh also clarified that, as pointed out in a 2009 study, hairdryers are one of the handful of items that are missed by hotel cleaning staff, so next time you’re staying in a hotel, probably best to bring your own hair dryer. Image credits: Shutterstock

Travel Trouble

Motive and cause of death revealed after six found dead in luxury hotel

Six people found dead in a luxury hotel room in central Bangkok are believed to have died due to poisoning, according to Thai police. Authorities shared photo of the teacups found in the room on the fifth floor of the hotel, revealing they found traces of cyanide in the cups. The bodies of two American and four Vietnamese nationals were found by hotel staff on Tuesday evening, after staff entered the room to inform them it was past check out time. The group, made up of three men and three women aged between 37 and 56, likely drank from tea and coffee cups laced with cyanide following a dispute linked to bad investments, Thai police said on Wednesday. Photos of the crime scene released by authorities show a lack of struggle and violence, instead showing bodies scattered around the room among plates of untouched food, and two thermos flasks and cups. Initial examinations revealed the presence of cyanide in six cups, according to police. “The mouths and nails on all the bodies turned purple, showing a lack of air could be a joint reason of the cause of the death,” forensic doctor Kornkiat Vongpaisarnsin, told a press conference at the Chulalongkorn University. “We presume they all died from cyanide which causes a lack of air in some organs,” he added. Authorities initially said they were searching for a seventh person who was part of the hotel booking, but on Wednesday they dismissed this line of inquiry, saying they believe one of the dead people poisoned the others with the deadly fast-acting chemical cyanide. “We are convinced that one of the six people found dead committed this crime,” said Noppasil Poonsawas, a deputy commander of Bangkok police. That person, police said, had ordered the food and tea to the room and “looked under stress” when staff arrived. After conducting interviews with hotel staff, Noppasin said one of the members of the group was alone in the room when the food arrived and was later joined by the other guests. He added that the incident was likely linked to a “personal matter” and not related to organised crime as interviews carried out with relatives of the dead indicated a dispute over debt. “One of the relatives said one of the deceased was an investment agent and all (the deceased) invested, but the business was not going as expected. They made an appointment to discuss the matter in Thailand,” Noppasin said. Police believe that the woman who poisoned the group did so after she accrued huge debts related to an investment in a hospital in Japan, according to police sources cited by Vietnamese media. She had allegedly convinced a married couple and two other victims among the dead to pour funds into the project, but they had reportedly lost roughly $280,000 AUD as a result. Tran Dinh Dung, the father of one of the victims, said his 37-year-old son was due to return to Vietnam last Sunday. “I kept calling him but couldn’t get through so I was very worried, but I didn’t expect him to die in Thailand,” Dung said in an interview with Vietnam’s Thanh Nien newspaper. “Phu’s mother has fainted countless times, she could not bear this shock,” he said. Image credits: AFP/Anusak Laowilas/NurPhoto/Shutterstock Editorial

Legal

Six people found dead in luxury hotel

A disturbing theory has emerged after six people were found dead in a luxury hotel room in central Bangkok. According to Bangkok’s Metropolitan Police commissioner Thiti Saengsawang, hotel staff at the Grand Hyatt Erawan discovered the bodies of six people in a fifth-floor room after they missed check out time by more than 24 hours. After concluding that the incident did not appear to be a robbery and none of the bodies showed any signs of physical violence, Thai Police are exploring the possibility that the people were poisoned. Police shared that they "needed to find out the motives", and that the deaths were the result of a "killing", not a suicide. Authorities conformed they are investigating the potential poisoning after Thiti said cups with traces of a white powder were located in the room, along with untouched food that had been ordered earlier. As police continue their investigation into the shocking deaths, they are currently searching for a seventh person who was part of the hotel booking and is now a possible suspect. Two of the dead were US citizens of Vietnamese background, while the other four were Vietnamese nationals. Thiti said police believe one member of the group had tried to reach the door to escape but fell and died before they could get there. The Thai government issued a statement after the killings, with Thai Prime Minister Srettha Thavisin saying, "There were no signs of a struggle," adding, "We need to conduct an autopsy." He also "ordered all agencies to urgently take action to avoid impact on tourism,” given that the luxury hotel is situated in a popular tourist area. Image credits: BBC / Royal Thai Police

Travel Trouble

"Expectation vs Reality": Woman's reaction to hotel scam

A woman was left outraged after forking out on a hotel room with a gorgeous sea view, only to find out she had fallen for a scam. Influencer Clarisa Murgia paid an obscene amount of money for the room with a view, which was advertised as part of a holiday of a lifetime across Europe. Expecting blue seas, sailing boats and a view of the mountain range, the influencer was utterly disappointed when she found out that the breathtaking views was nothing but a poster attached to the wall of the building outside her window. She shared footage of the "view" on TikTok, with the caption "Expectation vs Reality" and from one angle the poster looked just like the real thing. But as she pans to the another side, the massive poster emerges attached to a crumbling white wall, with her actual view being rows of barred white windows and a dingy alley. "Someone rented a B&B with a sea view. I feel scammed, guys," the influencer added. "No one has ever deceived me like this before, hahaha." The video racked up over 2.5million views, with many joking about her unfortunate situation. "Not even my ex lied that much," one joked. "My luck in life is summarised in this video," another added. "That's why I always look at the location so I don't fail," a third wrote. Images: TikTok

Travel Trouble

10 tips for a better night’s sleep in a hotel room

From noisy neighbours to unbearable bedding, a good night’s sleep in a hotel room can be hard to come by. Here are 10 tips to help you get decent shut eye. 1. Book a room midway down a hallway This is generally the quietest part of the floor, way from ice and wending machines, laundry facilities, exits, closets and any other places where sudden noises might occur. 2. Try to avoid rooms facing a pool While the view is something to admire, pools can also be the sight of noise generating late-night gathering and any sounds generally echo loudly off the water. 3. Inquire at the front desk about pillow options If the wrong pillow gives you back or neck pain have a chat to the front desk when checking in. Most hotels stock pillows of varying firmness, and can offer a better fit. 4. Pack earplugs and eyeshades When you’re struggling to get to sleep the tiniest noise or ray of light can end up being a huge distraction. Nip this in the bud by packing earplugs and eyeshades. 5. Turn your mobile phone off Mobile notifications can be a huge distraction (particularly when they’re coming from friends and family in different time zones). Turn your phone off, and enjoy the bliss. 6. Make use of your ‘do not disturb’ sign If you’re planning to sleep in make sure you put your ‘do not disturb’ sign on the outside doorknob, otherwise you might get a rude awakening from a housekeeper. 7. Report any noises immediately Sometimes a quick pound of the wall will quiet down a noisy neighbour, but this doesn’t always work. If the people in the room next to you won’t keep quiet, make sure you let the front desk know and they can take the necessary actions. 8. Adjust the room temperature Most people sleep better in a cooler room, so make sure you adjust the temperature to whatever is the best fit for you to get sleep. Even just opening the window a tiny little crack can make a big difference in terms of your overall comfort levels. 9. Ask the front desk about blackout shades Particularly if you’re staying in a city that’s full of lights, noises and distractions, blackout shades can provide you with a level of peace and comfort that will help you sleep. 10. Consider bringing your own sheets Particularly if you’ve got skin sensitives, it’s generally a good idea to bring your own sheets (if you’ve got enough space). The familiar scent and feel will really help you sleep. Image credits: Shutterstock

Travel Tips

The truth about hotel bathrobes

When the time comes to check out of a hotel, it is hard to resist the urge to search the room for any freebie items that can we can slip into our suitcase. Robes and slippers are the hotel items that cause the most confusion among guests about whether they can take them home without any consequence. <a href="https://www.escape.com.au/travel-advice/to-steal-or-not-to-steal-what-you-can-and-cant-take-from-hotel-rooms/news-story/7fa7f374957edf51512c0c5dc62f4ed2" target="_blank" rel="noopener">Escape</a> has revealed that robes are off limits for most hotels and that guests will also be hit with an extra charge if one goes missing. Hotel bathrobes are laundered and then reused for the next guest. However, most hotels do not mind if slippers are taken by guests because they will not be used again. “Slippers won’t be used again,” explained Hotels.com marketing manager David Spasovic. “So you may as well stash them away for you to use on your next flight – they’re ideal for wearing on a long haul. Hold back on the robe though.” There are plenty other items that are up for the taking at hotel rooms, but it is important to make sure you don’t get too carried away. “The general rule of thumb is that if it can't be reused then it can be taken,” said David. “Miniature toiletries, shower caps, combs, disposable razors and toothbrushes. These are all goodies that can be swiped.” Pier One Sydney Harbour Hotel’s general manager, Kim Mahaffy said, “We expect guests to either use or to take consumable items, including soap. But preferably not two dozen from the housekeeping cart!” As a general guide, pillows, towels, robes, bed sheets and electrical items cannot be taken from hotels. But slippers, soap, shampoo and conditioner, tea and coffee and pens, are up for grabs. Image credits: Getty Images

Travel Tips

Bold idea sees hotel offer thousands in cash back if it rains

In a move that's making waves in the travel industry, a posh hotel in the heart of Singapore has rolled out a revolutionary offer: rain insurance. Yes, you heard it right – rain insurance! InterContinental Singapore, a sanctuary for jet-setters seeking respite from both the humidity and the occasional tropical deluge, has unleashed a game-changer for travellers. Dubbed the "Rain Resist Bliss Package", this offer promises to keep your spirits high even when the rain gods decide to throw a dampener on your plans. Picture this: you've booked your suite at this 5-star haven, eagerly anticipating your Singapore escapade. But lo and behold, the forecast takes a turn for the soggy, threatening to rain on your parade – quite literally. Fear not, dear traveller, for with the Rain Resist Bliss Package, you can breathe easy knowing that if your plans get drenched, your wallet won't. Now, you might be wondering, how does this rain insurance work? Well, it's as simple as Singapore Sling on a sunny day. If the heavens decide to open up and rain on your parade for a cumulative 120 minutes within any four-hour block of daylight hours (that's 8am to 7pm for those not on island time), you're entitled to a refund equivalent to your single-night room rate. The package is available exclusively for suite room bookings starting from $SGD850 per night – so that’s around $965 rain-soaked dollars back in your pocket, no questions asked. No need to jump through hoops or perform a rain dance – just sit back, relax, and let the rain do its thing. And fret not about having to keep an eye on the sky – the clever folks at InterContinental Singapore have got you covered. They're tapping into the data from the National Environmental Agency Weather Station to automatically trigger those rain refunds. It's like having your own personal meteorologist ensuring that your plans stay as dry as your martini. But hey, if the rain does decide to crash your party, fear not! The hotel has an array of dining options to keep your tastebuds entertained while you wait for the clouds to part. And let's not forget, Singapore isn't just about sunshine and rainbows – there are plenty of indoor activities to keep you occupied, from feasting at Lau Pa Sat for an authentic hawker experience to retail therapy at Takashimaya. And here's a silver lining to those rain clouds: fewer tourists! That's right, while others might be scrambling for cover, you could be enjoying shorter lines, less crowded attractions, and even snagging better deals on accommodations. Plus, let's not overlook the fact that the rain brings a welcome respite from the tropical heat, making outdoor adventures all the more enjoyable once the showers subside. So, pack your umbrella and leave your worries behind. With InterContinental Singapore's Rain Resist Bliss Package, you can embrace the unpredictable and turn even the rainiest of days into a memorable adventure. After all, as they say, when life gives you lemons, make Singapore Slings and dance in the rain! Images: InterContinental Singapore / Getty Images

International Travel

Virgin Australia announces big news for pet owners

Virgin Australia has made a major announcement for pet owners who worried about leaving their furry friends at home when they travel. Outgoing Virgin Australia CEO Jayne Hrdlicka announced on Thursday that they will be the first Australian airline to let small animals travel in the cabin. The revolutionary move is subject to regulatory approval, but if it gets through, Virgin will launch the pet flights on specific domestic routes within the next 12 months. Only small animals will be allowed to travel under the new rules, with specific rows on pet flights reserved for those travelling with their small dogs and cats. They will also be required to be held in a pet carrier under the seat in front of the owner for the duration of the flight, and will not be able to roam around freely or sit on people’s laps for the entirety of the journey. “Overwhelmingly, our guests tell us they want to travel with their pets, and we are now on a journey to make that a reality. It’s something that commonly happens overseas and is proven to work well,” Hrdlicka said. “Almost 70 per cent of Australian households have a pet, so this announcement is really significant for a large proportion of the country." “It’s also a great thing for pet-friendly accommodation providers who will benefit greatly from increased connectivity and the ease for travellers to fly with their pets. It really will be a whole new economy for pet travel in Australia.” This change will not affect existing arrangements for approved service animals, and passengers travelling with larger pets could still pay for them to be transported as cargo. Image credits: Virgin Australia

Domestic Travel

Iconic Victorian Sphinx Hotel up for sale

The iconic Sphinx hotel is in Geelong, Victoria is up for sale for the first time in over 50 years. The Ramia family, who built a 14m-high replica sphinx on the roof of their pub, are looking to sell their property after 53 years of ownership. “We’ve got to the stage where we all want to do our own thing and it’s quite a large family,” George Ramia, the owner of the hotel said. “We’re up to nearly 53 years here and I think we’re getting a bit tired. “I started work here when I was about 14. I recall those days I wasn’t allowed in the pub but I used to do all the beer lines. “Johnny O’Keeffe used to play a lot and he always asked me to play pool, and I was a pretty good player because it’s all I was allowed to do.” Ramia who started working at the former Golf View Hotel when he was 14, saw the venue change throughout the decades from a home for live music to a bistro and recently renovated sports bar. He also saw the venue grow in popularity, after a period of financial difficulties, when the pub was remodelled with the 14m-high Sphinx on the roof, completed with Egyptian-style motifs including hieroglyphics and even a mock gold pharaoh’s tomb in the 1990s. The pub continues to host live bands and events, including the Geelong Elvis Festival. The Sphinx Hotel is positioned on a 15,000sq m freehold land parcel, with 16-rooms of various configurations, with approvals in place to develop a further 24 rooms. It also features 67 electronic gambling machines, multiple bar areas and function rooms, an outdoor beer garden, a TAB and a recently renovated sports bar. The sale of the property also include the drive-through bottle shop and a licence capacity for 1010 patrons. The hotel is available as either a new long-term lease or a freehold going concern, which is currently being managed by CBRE Hotels’ senior director Scott Callow. “Geelong’s Sphinx Hotel presents a compelling investment opportunity in the thriving gaming and entertainment industry,” the CBRE Hotels’ senior director said. “We anticipate strong interest from a range of investment segments seeking to gain a significant foothold in Victoria’s tightly held gaming market.” Images: Sphinx Hotel / Facebook

Real Estate

Mistake in email causes Virgin Australia passenger to miss flight

A Virgin Australia passenger was left $800 out of pocket after he arrived at a closed check-in desk despite arriving well before the departure time, and he now believes that it's because of a mistake in the email he received from the airline. Max Cameron, 64, flies several times a week between Launceston airport in Tasmania and Melbourne for work, and received an email from the airline saying his flight was delayed back in January. "I got a text and an email from Virgin saying, very sorry to let you know your plane has been delayed by 45 minutes," he told Yahoo News Australia. The email also read "Check-in will now close 30 minutes prior to this time." "I thought, well done Virgin. You've come through… you've let me know when I have to be there. And as a result, I got out to the airport at 9:25pm for a 9:45pm closure of check-in," Cameron said. However when he arrived there was "literally not one person in the Virgin terminal," so he eventually had to leave, with no choice but to buy another flight ticket which cost him $800 including extra accommodation and transport costs. "I put my tail between the legs, went back and bought another ticket. I was very annoyed about that but I had no choice... check-in closed early," he said. After submitting an enquiry to the customer service team, they told him he had to arrive 30 minutes before the original departure time - a different instruction to what he received in the email, with the revised departure time. At the time, the enquiry was closed and the team said he would not receive any compensation. Cameron, who was unsatisfied with the response, then spoke to a supervisor at the airport, who told him: "Oh my God, it looks like they sent you the wrong email". According to Yahoo News Australia, Cameron reportedly did receive incorrect information which led him to miss his flight. Cameron has since been in touch with the airline and hopes to be reimbursed, but remains "unhappy" after what he had to go through. "It's not the money but the lack of accountability... there is no service mentality anymore," he said. "What Virgin has done to me is just so wrong". <em style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; color: #323338; font-family: Figtree, Roboto, 'Noto Sans Hebrew', 'Noto Kufi Arabic', 'Noto Sans JP', sans-serif; background-color: #ffffff; outline: none !important;">Images: Yahoo News / Getty

Travel Trouble

Major Cruise line scraps entire season

Virgin Voyages has cancelled all of its sailings in Australia and New Zealand for the next year after they were left with "no choice" in the wake of escalating tensions in the Red Sea. The Resilient Lady ship will not return Down Under for its promised second sailing season next summer due to safety concerns following a series of strikes on container ships in the Red Sea. The cruise line revealed on Tuesday that a lengthier alternative return route around Africa was not viable for the company. "On the heels of these recent changes and based on the regional and government advice we have received, we remain very concerned about potential escalations in the Red Sea over the next 12 months," a spokesperson from Virgin Voyages said. “This significant and ongoing conflict puts unacceptable risks for safe passage through the region for our Sailors, crew and vessel." “To say that we are disappointed to have come to this tough conclusion is an understatement. “These adjustments are happening now to minimise potential future disruption to our passengers’ holiday plans, knowing there is a high likelihood that changes would need to happen in the future.” The cancellations will impact customers with trips planned in late 2024 and early 2025 on repositioning voyages between Europe and Australia. Virgin Voyages have indicated that a return to Australian waters will remain a possibility, as they continue to look for available options. They also said that if the 2024/25 can go ahead, customers who had previously booked their holiday will be prioritised if they would like to re-book. Currently, impacted customers have the option to re-book a different trip or request a full refund. A few other cruise companies who operate seasonal sailings or world cruises through the Red Sea and Suez Canal have also had to cancel, reposition, or re-route their sailings. MSC have cancelled three repositioning sailings in April, while Cunard, Princess and Seabourn have re-routed their world cruises to avoid the Suez Canal. Image: Virgin Voyages

Cruising

Sir Richard Branson shocks 150 Virgin passengers with free $7000 cruises

Sir Richard Branson has shocked passengers onboard a domestic flight by gifting all travellers a free cruise. There were 150 passengers onboard a flight from Melbourne to Hobart when the Virgin Group founder dialled in via FaceTime to share the exciting news. Speaking over the PA system, Branson told travellers of the arrival of Virgin Voyages' in Australia, with those onboard making the same trip as the upcoming maiden voyage from Melbourne to Hobart on December 11th. “We’re counting down to Virgin Voyages’ arrival Down Under – setting sail the Virgin way with adults-only itineraries across Australia and New Zealand. Sorry kids, you’ll have to sit this one out,” Branson told passengers. “Well, today, you happen to be travelling on the same route as our Aussie Mermaiden Voyage." Branson then shared the exciting news that those onboard the flight would be receiving an incredible gift. “To celebrate this milestone, I’m pleased to gift each adult on board a free Virgin Voyages cruise,” he said. <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/reel/CzspCI4LyMA/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/CzspCI4LyMA/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="noopener">A post shared by Virgin Australia (@virginaustralia)</a> </div> </blockquote> Each person was gifted a $7,000 cruise voucher to claim on a Virgin Voyages trip anywhere around Australia. Branson continued speaking to those onboard the flight, saying, “The foundations of Virgin Australia were about keeping the air fair and we’re proud to be taking that same mantra to the sea with Virgin Voyages.” He said he wanted to give Aussies the opportunity to have an “affordable, stress-free holiday” where they could take a well-earned break, have fun and get a dose of vitamin sea. A Virgin Australia spokesperson told <a href="https://www.news.com.au/travel/travel-advice/flights/richard-branson-gifts-virgin-passengers-on-a-domestic-flight-a-free-cruise/news-story/57421f325fcffd5634d554c75aedaf5f" target="_blank" rel="noopener">news.com.au</a> the feeling on-board was “electric” with passengers left stunned. “We are committed to creating wonderful moments on-board so it was a real pleasure to see so many surprised faces when Sir Richard finally made the announcement all guests had won a free cruise,” the spokesperson said. “The operating crew were in on the secret and stayed tight-lipped until Sir Richard’s call came through.” Image credits: Courtesy of Virgin Australia

Cruising

“Bed of the future” baffles travellers

People usually don't get confused about how to use a bed, but Virgin Hotel's latest addition has gone viral for just that. The Richard Branson bed, has been named the "hotel bed of the future" and it looks like any other bed, aside from the seat-like nooks attached to the corners. "We're very confused by this thing on the edge of my bed," TikTok user Danielle said in the viral video, which has racked up over 3 million views. "It's not a chair, and it doesn't swivel out," she explained. Danielle then proceeds to come up with a few theories about the feature's function. "It's so you don't bump your knee when you're getting up or going back to bed after going to the bathroom," she said. "Or, we're wondering if it's so you can sit and chat with your friends." Other users were quick to comment and here are a few of their hilarious responses: "That's where you stack your laundry when you don't feel like putting it away," one person wrote. "I thought this was so your dog could have a comfy spot to lay," another commented. "Without getting too graphic … the possibilities are endless," added a third. <div class="embed" style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; color: #323338; font-family: Figtree, Roboto, 'Noto Sans Hebrew', 'Noto Kufi Arabic', 'Noto Sans JP', sans-serif; background-color: #ffffff; outline: none !important;"><iframe class="embedly-embed" style="box-sizing: inherit; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; width: 580px; max-width: 100%; outline: none !important;" title="tiktok embed" src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.tiktok.com%2Fembed%2Fv2%2F7296702849298337066&display_name=tiktok&url=https%3A%2F%2Fwww.tiktok.com%2F%40danielle_carolan%2Fvideo%2F7296702849298337066%3Fis_from_webapp%3D1%26sender_device%3Dpc%26web_id%3D7142332295764346370&image=https%3A%2F%2Fp19-sign.tiktokcdn-us.com%2Ftos-useast5-p-0068-tx%2F53b6a23d5bbd4af1a1907e2073c2b818_1698896032%7Etplv-dmt-logom%3Atos-useast5-i-0068-tx%2Fo4IRiSlAxEom0dpDDDEQQQFBJAAC3gffEGEA6J.image%3Fx-expires%3D1699570800%26x-signature%3DIMlG9WO44PlRm5CNyVIyayR4AxM%253D&key=59e3ae3acaa649a5a98672932445e203&type=text%2Fhtml&schema=tiktok" width="340" height="700" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></div> One commenter came to the rescue with the answers everyone was looking for, and confirmed that Danielle's second guess was right, and told her to look up the "Richard Branson lounge bed". The bed itself was patented by Virgin Hotels and features two "cubby holes" which allow three people to sit comfortably on the bed and socialise or do their own thing. "Everybody has a cubby hole where they can sit and talk and still work with devices," Virgin Hotels CEO Raul Leal explained when the bed was first introduced in 2015. Images: TikTok

International Travel

"This is insane": Woman's intense hotel safety routine divides audiences

A woman has gone viral for the elaborate routine she undergoes every time she checks into a new hotel room. Victoria posted a TikTok of her intense seven-step routine that she undertakes when staying in a hotel, with the video quickly racking up over 14 million views. In the now-viral clip, Victoria starts off by putting the “Do Not Disturb” sign on the doorknob and locking it from the inside. Then, she blocks the peephole with a tissue, jams a washcloth into the deadbolt to "close the gap" and rolls up a bath towel behind the handle to stop anyone opening the door. She also positioned an ironing board against the door to stop it from being able to open, and then used a clothes hanger to clip everything together. After going through the seven step routine, Victoria's comment section was flooded with messages as the video prompted a mixed response. "By the time I do all that, it's morning again," one user wrote, while another simply said, "This is insane." While many of the comments were quick to judge how extensive the safety routine is, others shared their own different security preferences. "I take two portable locks, and a mini camera that links to my phone for when I'm out," one said. However, one person pointed out that Victoria's set-up was a bit of a hazard, saying, "And now imagine trying to get out of that in the dark in a fire in the middle of the night." Another said they had "never stayed in hotels where I felt so unsafe," adding, "Is it an American thing? I am genuinely curious." Image credits: TikTok

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"This is insane": Woman's intense hotel safety routine divides audiences

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