Weet-Bix is selling for $50 in China due to sky-rocketing demand
<p>Australia’s iconic breakfast cereal, Weet-Bix, is selling for a staggering $50 per box in China due to sky-rocketing demand.</p>
<p>China is currently the world’s largest consumer market for food and beverages, and is the biggest export market for cereal. And it seems they’ve developed a taste for Australia’s favourite cereal.</p>
<p>China is now the number one export market for Weet-Bix and according to The Australian Financial Review, the demand will continue growing by as much as 10 per cent in 2016.</p>
<p>Sellers are capitalising on China’s appetite for Weet-Bix by selling the cereal on website Yoycart, for as much as $50 a box (1.4kg) and $37 for a 1kg box.</p>
<p>It’s a staggering mark-up considering a 1.2kg box sells for just $4.50 at Woolworths and a 1.4kg box can be bought for just $5 at Coles.</p>
<p>The sellers on Yoycart describe the cereal as “Advance Australia Weet-Bix sugar cooked ready to eat cereal” and an “Ode to joy with breakfast”.</p>
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