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Dad sparks debate over "unfair" job ad

<p>A recent job ad on Airtasker has highlighted just how far some parents are willing to go to reserve a public spot in the park.</p> <p>The job ad offered $50 for someone to sit at a picnic table in Alison Park in Randwick, Sydney for two hours on behalf of a family looking to host a birthday party. </p> <p>“Planning a kids’ birthday party at Alison Park. We need someone to mind the only picnic table in the park, so essentially, we need someone to sit at the table and reserve the spot for two hours from 7am to 9am,” the user wrote online, with detailed instructions of where to go. </p> <p>The post was shared in a parenting group on Facebook, where it received mixed reactions. </p> <p>“First come, first served,” one person commented.</p> <p>“It’s unfair, you can’t reserve public spaces,” added another.</p> <p>A few others thought $50 was too "cheap", but despite some backlash, most people were surprisingly supportive of the act. </p> <p>“Genius! An easy way to earn cash!” said one parent.</p> <p>“I don’t see any issue with this. It’s a great idea, and the guy is paying for it,” another mum wrote. </p> <p>Others pointed out that it was a good solution, with one writing: “I also don’t see an issue with this. It’s common practice for people to arrive early to reserve spots and tables at the park for parties. </p> <p>"Maybe this person doesn’t have any help, so it’s completely fine to pay someone to help them. Of course, it would be nicer if the council had a booking system, but they don’t."</p> <p>“I don’t think it’s a terrible idea. I actually prefer it when councils have a booking system for tables. It saves people from having to reserve a table all day for a 1pm party and holds them responsible for tidying up afterwards,”  another added. </p> <p>The debate on reserving public spots is not new, with one family even resorting to using<a href="https://www.oversixty.com.au/travel/travel-trouble/council-cracks-down-on-odd-beach-trend" target="_blank" rel="noopener"> cling-wrap</a> to secure a gazebo at the beach. </p> <p><em>Image: Randwick Council/ news.com.au</em></p>

Money & Banking

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Despite decades of beach safety ads, at least 55 people have drowned in Australia this summer. It’s time to change tack

<div class="theconversation-article-body"><em><a href="https://theconversation.com/profiles/samuel-cornell-1418374">Samuel Cornell</a>, <a href="https://theconversation.com/institutions/unsw-sydney-1414">UNSW Sydney</a></em></p> <p>Australia is considered a nation of beach lovers. But with all this water surrounding us, drownings remain tragically common. At least <a href="https://www.royallifesaving.com.au/research-and-policy/drowning-research/summer-drowning-toll">55 people have drowned</a> in waterways in Australia so far this summer, most of whom drowned at the beach. And the season’s not over.</p> <p>Every drowning is a tragedy, and Australia is nowhere near the federal-government supported <a href="https://www.watersafety.com.au/australian-water-safety-strategy/">goal of zero drownings</a>.</p> <p>Public health agencies are <a href="https://www.news.com.au/breaking-news/australia-in-the-grip-of-a-disturbing-rise-in-summer-drownings/news-story/bf2b1595f36bb4b458b371b9fab4f7ed">concerned</a> about the drowning numbers. So how do we fix it? An important factor to consider is how beach safety messages are communicated.</p> <h2>Another season, another campaign</h2> <p>The peak water safety bodies in Australia, <a href="https://sls.com.au/">Surf Life Saving Australia</a> and <a href="https://www.royallifesaving.com.au/">Royal Life Saving Society – Australia</a>, work to reduce drownings in all Australian aquatic locations, from swimming pools to rivers to beaches.</p> <p>Their public safety campaigns aim to raise awareness of drowning and risks around the water. Australians are undoubtedly safer because of the work and advocacy of these organisations – but drowning numbers remain stubbornly high.</p> <p>Surf Life Saving Australia is running a new campaign this summer – <a href="https://sls.com.au/surf-life-saving-calls-in-hollywood-actor-angus-sampson-to-help-reach-men-at-high-risk-of-drowning/">Stop, Look, Stay Alive</a> – featuring Australian-born actor and filmmaker Angus Sampson.</p> <p>This campaign is one of many in recent years urging Australians to stay safe near the water. Others include:</p> <ul> <li>the “swim between the flags” message</li> <li>the “<a href="https://sls.com.au/surf-life-saving-australia-launches-new-summer-safety-campaign-give-an-f-about-the-flags/">give an F about the flags</a>” campaign</li> <li>the <a href="https://sls.com.au/slsa-draws-the-line-on-rips/">“think line”</a> campaign, which urges people to “stop, look and have a plan”</li> <li>the <a href="https://www.floattosurvive.au/">“float to survive”</a> campaign, which urges people to <a href="https://static1.squarespace.com/static/5f7cf9fd8c3f251339c3dfa8/t/65ea851cbcbf287ede28cdc3/1709868332878/Float+to+Survive+Report.pdf">float if they’re in trouble in the water or stuck in a rip</a></li> <li>the <a href="https://www.royallifesaving.com.au/about/campaigns-and-programs/respect-the-river">“respect the river”</a> campaign.</li> </ul> <p>But the tragic number of drownings, particularly during summer, suggests not everyone is heeding the message. In fact, <a href="https://www.sciencedirect.com/science/article/abs/pii/S0278434322000760#:%7E:text=However%2C%20there%20is%20no%20evidence,and%20hazards%20to%20the%20public.">Australian researchers in 2022 found</a> no evidence to suggest beach drowning deaths in Australia have reduced over the long term. This, the researchers said:</p> <blockquote> <p>rais[es] questions regarding the effectiveness of existing strategies designed to communicate messages and information about beach safety and hazards to the public.</p> </blockquote> <h2>Changing how we communicate</h2> <p><a href="https://sls.com.au/surf-life-saving-calls-in-hollywood-actor-angus-sampson-to-help-reach-men-at-high-risk-of-drowning/">According to Surf Life Saving Australia</a> the current Angus Sampson campaign aims to be:</p> <blockquote> <p>appealing to more Aussies, in particular men who continue to swim at unpatrolled locations and take unnecessary risks.</p> </blockquote> <p>As the <a href="https://sls.com.au/surf-life-saving-calls-in-hollywood-actor-angus-sampson-to-help-reach-men-at-high-risk-of-drowning/">organisation notes</a>, 86% of all drowning deaths on Australia’s coast last year were men.</p> <p>The campaign involves ads on television and online, as well as outdoor advertising. The decision to use a mix of platforms is wise.</p> <p>But the use of a TV and movie celebrity may not be effective. A <a href="https://archive.acrs.org.au/files/arsrpe/RS030057.pdf?utm">review looking at road safety campaigns</a>, for example, found limited evidence of celebrity effectiveness in improving safety outcomes.</p> <p>Could it be more effective to, for example, <a href="https://academic.oup.com/heapro/article/38/2/daad034/7143327">use a TikTok star</a> who is hugely popular among young males?</p> <p>Research suggests using the <a href="https://www.tandfonline.com/doi/full/10.1080/28355245.2024.2350155">right platform</a> and “<a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC7501494">voices that matter</a>” offer benefits when delivering safety messages. This is in part due to the <a href="https://www.tandfonline.com/doi/full/10.1080/17524032.2023.2237693">emotional connection</a> people form with these social media stars, which can result in behaviour change.</p> <p>When asked for evidence to show the current public messaging campaigns are working, Surf Life Saving Australia (SLSA) told The Conversation:</p> <blockquote> <p>SLSA is committed to preventing drowning through holistic, evidence-based approaches, combining awareness programs like Stop Look Stay Alive with lifesaving services, in-person programs, and education. This summer alone, lifesavers have performed over <a href="https://sls.com.au/coastal-safety/sls-research/national-summer-coastal-drowning-data/">2,500 rescues and 700,000 preventative actions</a>.</p> <p>Despite population growth, <a href="https://www.sciencedirect.com/science/article/pii/S1326020023000961">coastal drowning has remained stable</a>. This summer, 32 coastal drownings have been reported, fewer than the <a href="https://sls.com.au/coastal-safety/sls-research/national-summer-coastal-drowning-data/">same period last year</a>. SLSA focuses on behaviour change through initiatives like beachpassport.org.au (with 21,000+ “passports” issued already!), and on-beach programs that have provided active community learning <a href="https://www.sciencedirect.com/science/article/pii/S2212420924007040">opportunities</a>.</p> <p>It’s too early to comment on the broader effectiveness of Stop Look Stay Alive, however preliminary campaign results show positive impact and an evaluation will be conducted by <a href="https://www.beachsafetyresearch.com/">UNSW Beach Safety Research Group</a> later this year.</p> </blockquote> <h2>Rethinking ‘swim between the flags’</h2> <p>Many current beach messaging approaches, <a href="https://sls.com.au/1281-reasons-swim-flags/">including “swim between the flags”</a>, compel people to fit into what the system wants.</p> <p>But many beaches <a href="https://theconversation.com/australian-beachgoers-are-told-to-always-swim-between-the-flags-but-what-if-there-arent-any-220043">don’t have flags</a>. And not everyone stops or looks for flags, signs, or even the conditions before they go into the water.</p> <p>And studies show while most domestic beachgoers know to swim between the flags, <a href="https://www.sciencedirect.com/science/article/abs/pii/S0278434322000760#:%7E:text=However%2C%20there%20is%20no%20evidence,and%20hazards%20to%20the%20public">many choose not to</a> because, for example, people are located closer to beaches without flags or lifeguard patrols.</p> <p>What’s more, research suggests overseas visitors to Australia do not always understand <a href="https://www.sciencedirect.com/science/article/abs/pii/S0925753522003058">what “swim between the flags” means</a> or terms often used on common beach safety <a href="https://www.sciencedirect.com/science/article/pii/S0925753523003089">signage</a> such as “shore dump” and “shore break”. One 2021 <a href="https://www.sciencedirect.com/science/article/pii/S0925753523003089">study</a> found 21% of international students perceived “always swim between the flags” to mean that beachgoers who don’t or can’t swim need to stay outside the flags.</p> <p>This shows that current strategies aren’t resonating with all beach users, and there’s a need to reassess beach safety messaging.</p> <h2>Changing tack</h2> <p>Other forms of public safety messaging should also be considered when trying to reduce drowning numbers in Australia.</p> <p>For example, <a href="https://onlinelibrary.wiley.com/doi/full/10.1002/hpja.785">people who have been caught in rip</a> might be encouraged to tell their stories publicly. Research into other areas of <a href="https://journals.sagepub.com/doi/full/10.1177/10732748241237328">public health communication</a>, such as vaccines, suggest this can form the basis of an effective campaign.</p> <p><a href="https://www.sciencedirect.com/science/article/abs/pii/S0278434322000760#:%7E:text=However%2C%20there%20is%20no%20evidence,and%20hazards%20to%20the%20public.">Research also suggests</a> teaching beachgoers about coastal science can improve beach safety behaviour. For example, people can be taught about how rip currents work, using images of dye released into the water.</p> <p>Crucially, consensus is needed on which <a href="https://www.jsams.org/article/S1440-2440(06)00231-3/abstract">key messages to prioritise</a>. Too much differing messaging <a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC8807320/?utm_source">may lead to message fatigue or confusion</a> about which message is most important to follow.</p> <p>Messaging on beach safety to date has surely prevented drowning. But the stubborn drowning toll highlights the need to evaluate what is not working. Clear and consistent messaging, using modern platforms and engaging influencers may help us to get to zero drownings sooner.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/245747/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/samuel-cornell-1418374">Samuel Cornell</a>, PhD Candidate, UNSW Beach Safety Research Group + School of Population Health, <a href="https://theconversation.com/institutions/unsw-sydney-1414">UNSW Sydney</a></em></p> <p><em>Image credits: Shutterstock </em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/despite-decades-of-beach-safety-ads-at-least-55-people-have-drowned-in-australia-this-summer-its-time-to-change-tack-245747">original article</a>.</em></p> </div>

Domestic Travel

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"Please stop": I'm A Celeb viewers slam Ten's "ridiculous" broadcast

<p>Viewers of <em>I'm A Celebrity... Get Me Out of Here!</em> have slammed Network Ten's broadcast of the program over their relentless interruptions. </p> <p>After only two episodes back on air for the 2025 season, frustrated viewers have taken to social media after admitting they turned the show off thanks to the sheer amount of ads.</p> <p>Not only were there constant advertisements during the episodes, but the show's editors also interrupting the action and, at some points, even cutting people off mid-sentence. </p> <p>Viewers have taken to social media to slam Ten for the constant interruptions and voice their frustrations. </p> <p>One fan shared their frustration on X, writing, "Love the show but PLEASE STOP THE ADS!!! OMG!! It is ridiculous!! Literally 5 mins of footage and then 10 minutes of bloody ads!! So over it."</p> <p>"Anyone else’s ads starting randomly in the middle of a sentence &amp; cutting off part of the show?" another asked.</p> <p>"Seems to have been an issue @channel10au," a third said. "Less than half of the program being shown with ads out of nowhere interrupting most key moments."</p> <p>"What’s with all the ads, counted 12 in a row," someone else wrote. "Think I’ll just watch it later on 10 Play," another said. "The ads are ridiculous."</p> <p>"Just as many ads on 10 Play," one viewer responded. "I missed a bit last night and just wanted to skip through to find it… had to sit through several ad breaks"</p> <p>"Omg the ads and now the show is jumping ahead seriously sort it out," another wrote.</p> <p>"More ads than celebrities? Switching to the tennis..." yet another said.</p> <p>The criticism comes after the 2025 season of <em>I'm a Celeb</em> was slammed for their lacklustre cast. </p> <p><em>Image credits: Ten - Instagram </em></p>

TV

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Airline forced to apologise over controversial tourism ad

<p>An airline has copped major backlash over a controversial tourism campaign that promotes their return flights to Paris.</p> <p>Pakistan International Airlines posted a photo of a plane flying at the Eiffel Tower on X as part of its campaign to mark the first flight from Islamabad to Paris after a safety ban was lifted.</p> <p>“Paris, we’re coming today,” the ad reads. </p> <p>The campaign has been viewed more than 21 million times, but after receiving thousands of negative comments, the airline was forced to issue an apology. </p> <p>Many social media users drew comparisons with the Al-Qaeda attacks on New York’s Twin Towers on September 11th 2001 when two planes were hijacked and flown into the skyscrapers, killing nearly 3,000 people.</p> <blockquote class="twitter-tweet"> <p dir="ltr" lang="zxx"><a href="https://t.co/qUoNCyL385">pic.twitter.com/qUoNCyL385</a></p> <p>— PIA (@Official_PIA) <a href="https://twitter.com/Official_PIA/status/1877555588533485884?ref_src=twsrc%5Etfw">January 10, 2025</a></p></blockquote> <p>“This advertisement is sickening to see. Please do better with your imagery,” an irate user wrote. “Do you not see the airplane heading for the Eiffel Tower? Do you not know what it will be perceived as?”</p> <p>Another wrote, “Who tf made this graphic to further ruin Pakistan’s image in the world,” while others questioned how the graphic was approved, adding, “Who thought this ad was a good idea?”</p> <p>“Is this (an) advertisement or threat?” another user asked.</p> <p>After being online for a week, the airline issued an apology saying it was “blown out of proportion”.</p> <p>“Unfortunately, this was blown out of proportion with connations and perceptions that were not intended,” PIA spokesman Abdullah Khan told AFP.</p> <p>“It might have triggered some negative emotion, for which we truly apologise.” </p> <p>Despite the controversy, the ad remains on the airline's official X account.</p> <p><em>Image credits: Pakistan International Airlines</em></p>

Travel Trouble

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"Out of touch": Property ad sparks major debate

<p>A property advertisement has sparked a major debate online after its controversial tagline went viral for the wrong reasons. </p> <p>The billboard in Perth’s western suburbs is on a popular train line and was posted online by a woman who described it as “sick and twisted” in the comment section.</p> <p>The ad for property advisory firm WhiteFox that boasts the company has been making “homes more expensive since 2017”, which struck a wrong chord with online audiences.</p> <p>“Maybe not the message to be gloating about in the middle of a housing crisis”, the woman wrote.</p> <p>The clip has amassed more than 200,000 views and sparked a massive conversation online and people were divided on if it was a tone deaf message or simply good marketing.</p> <p>One person who saw nothing wrong with the advert said, “If you’re selling, you want to get the most for your home”.</p> <p>Another replied to that comment and said that it “comes off so bad” and that the language should have been changed to add value instead of making “homes more expensive”. </p> <p>Others claimed the advertisement was “out of touch”, with one person saying they were “outraged” by the billboard, while another said they were “shocked” to see this advertisement, and someone else called it “insane”.</p> <p>“The only people upset at this are not the target audience because they can’t afford a house, including me,” one claimed.</p> <p>The CEO of the property agency was quick to respond to the backlash, telling <em><a href="https://www.news.com.au/finance/real-estate/buying/comes-off-bad-property-advertisement-sparks-debate/news-story/520e41178f5b4c5d011c44e10785d79c" target="_blank" rel="noopener">news.com.au</a></em> that it is the company's job to get the best price for their clients selling their homes. </p> <p>“Think about it, if you are selling your house, would you like to sell it for below market value? I don’t think so. You want it to be as expensive as possible, right?”, he said. </p> <p>Mr Fox said the real issue is the cost-of-living crisis, which is making life so “hard” for Australians who are getting hit hard by rising prices from groceries to interest rates. </p> <p>“So, if you’re a home seller and you see this billboard, it’s actually exactly what you want,” he argued.</p> <p><em>Image credits: TikTok</em></p>

Legal

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Chris Hemsworth's new tourism ad triggers major backlash

<p>Chris Hemsworth and his wife Elsa Pataky have come under fire after appearing in a major tourism campaign for Abu Dhabi. </p> <p>The Aussie actor and his Spanish model wife feature both feature in the production, that shows them having an intense day on-set of a fake action movie.</p> <p>While both dangling from the side of a building between takes, the duo claim they could “use a vacation about now”, before the ad showcases the best Abu Dhabi has to offer. </p> <p>With their three children in tow, Hemsworth and Pataky are shown enjoying various tourist attractions in the United Arab Emirates (UAE) capital, including open-top car rides in the desert, surfing, relaxing massages and trips to the city’s National Aquarium and theme park.</p> <p>The video was posted by the official Abu Dhabi Instagram account, and quickly racked up thousands of comments from keen travellers saying the video had convinced them to book a holiday in the UAE. </p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/reel/DB_XZUvJO8g/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DB_XZUvJO8g/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="noopener">A post shared by Experience Abu Dhabi (@visitabudhabi)</a></p> </div> </blockquote> <p>However, many commenters weren't quite as happy, as hundreds of fans questioned why Hemsworth, who has an estimated net worth of $225 million, would opt to promote a tourist destination that is notorious for restricted human rights.</p> <p>“Is he running out of money?” one person questioned, while another added, “Just got to ignore all the human rights abuses."</p> <p>“Not much of a vacation if you’re a member of the LGBTQIA+ community,” a third wrote.</p> <p>“A country without women’s rights and workers’ rights. An amazing thing to promote with your huge celebrity,” a fourth added.</p> <p>Abu Dhabi has a long and chequered history when it comes to human rights, with archaic laws inhibiting women’s rights, restricted freedom of speech and the continued criminalisation of homosexuality.</p> <p><em>Image credits: Instagram </em></p>

Travel Trouble

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Surcharges are added to most purchases, but what are the rules behind these extra fees?

<div class="theconversation-article-body"> <p><em><a href="https://theconversation.com/profiles/steve-worthington-138">Steve Worthington</a>, <a href="https://theconversation.com/institutions/swinburne-university-of-technology-767">Swinburne University of Technology</a></em></p> <p>You head to the register at the cafe to pay for your lunch, swipe your card and suddenly realise you’ve been hit with an extra small but unexpected charge.</p> <p>It might be listed on your receipt as a service or merchant fee, but either way it’s because you’ve used a credit or debit card.</p> <p>With the pandemic accelerating the use of cards instead of cash – <a href="https://www.rba.gov.au/publications/bulletin/2023/jun/cash-use-and-attitudes-in-australia.html#:%7E:text=Cash%20payments,-The%20CPS%20suggests&amp;text=In%20value%20terms%2C%20the%20cash,cent%20by%20value%20in%202022.">only 13% of Australians use cash</a>, dropping from 27% in the last five years – these extra charges have become mainstream.</p> <p>However, as was highlighted by National Australia Bank chief executive Andrew Irvine during a <a href="https://www.aph.gov.au/Parliamentary_Business/Committees/Joint/Corporations_and_Financial_Services/FinancialAbuse">parliamentary inquiry</a> into bank charges last week, they are often applied, in varying amounts, by businesses for reasons not always in line with their original purpose.</p> <p>Irvine slammed as <a href="https://www.afr.com/companies/financial-services/credit-card-surcharges-should-be-banned-or-regulated-nab-boss-says-20240830-p5k6jm">“outrageous”</a> a 10% surcharge he was forced to pay when he recently bought a cup of coffee at a Sydney cafe. “I don’t like the lack of transparency and lack of consistency,” he said.</p> <p>But most Australians are making these extra payments every day, without question. So how did this end up happening – and what can you do about it?</p> <h2>Card surcharges in Australia</h2> <p>At the start of this century, payments for goods and services were mainly made by cash, paper cheques, credit and debit cards.</p> <p>The first two of these options would eventually be deposited into a bank account by the merchant who ran the business. The latter two would be processed by the bank or financial institution which would charge the business a merchant service fee.</p> <p>For debit cards this might be a fixed fee. But for credit cards it would be proportionate with the value of the goods or services.</p> <p>The Reserve Bank of Australia became concerned the use of credit cards was greater than that of debit cards and <a href="https://www.rba.gov.au/publications/consultations/201106-review-card-surcharging/background.html">introduced surcharging in January 2003</a>. The intention was to lower the cost to the merchant of accepting debit cards and change customer behaviour.</p> <p>This has been achieved, as both the volume and value of paying by debit cards now exceeds the volume and value of paying by credit cards.</p> <p>However, the reality in 2024 is that card surcharges have become commonplace, and in a wide variety of payment situations.</p> <h2>It’s estimated to cost us billions</h2> <p>It is difficult to calculate the total cost of surcharging to Australian consumers since they became legal more than 20 years ago, because the rates charged vary widely.</p> <p>But at last week’s inquiry, Labor MP Jerome Laxale suggested it added up to <a href="https://www.smh.com.au/money/banking/card-surcharges-are-costing-us-billions-but-can-they-be-avoided-20240830-p5k6o8.html">A$4 billion</a> in the last year.</p> <p>Surcharges can be imposed by small to medium enterprises such as your local cafe, doctor’s surgery, your energy supplier, or when you use a card to pay your council rates.</p> <p>As an example, my rates are payable by card, with a surcharge of 1.10% for Mastercard and Visa credit, and 0.55% for eftpos and Mastercard and Visa debit cards.</p> <h2>When surcharges can be applied</h2> <p>Many merchants charge the same rate for all their card payments and some fail to alert customers to the extra fee before accepting the payment at their terminal, which they are required to do.</p> <p>Indeed, even on a receipt for payment, the surcharge can be described by the merchant as a “handling” or “merchant” fee.</p> <p>The Australian Competition and Consumer Commission <a href="https://www.accc.gov.au/consumers/pricing/card-surcharges">(ACCC)</a> regulates surcharging and demands the merchant prove a surcharge is justified.</p> <p>Furthermore, the ACCC says if there is no way for a consumer to pay without paying a surcharge – that is, they can’t pay by cash or cheque – then the business must include the surcharge in <a href="https://www.accc.gov.au/business/pricing/price-displays#toc-display-of-surcharges">the displayed price</a>.</p> <h2>Penalties for misuse</h2> <p>The ACCC can take merchants to court to enforce these regulations and there have been some examples of this in recent history.</p> <p>In July 2021, <a href="https://www.accc.gov.au/media-release/nine-entertainment-pays-penalties-for-alleged-excessive-payment-surcharges#:%7E:text=The%20ACCC%20alleged%20that%20these,Deputy%20Chair%20Mick%20Keogh%20said.">Nine Entertainment paid penalties totalling $159,840</a>, plus $450,000 redressing customers, for charging subscribers and advertisers excessive surcharges.</p> <p>The ACCC specifies that the surcharge must not be more than it costs the merchant to use that payment type.</p> <p>As guidance to the merchants, it also offers <a href="https://www.accc.gov.au/consumers/pricing/card-surcharges">the average costs for different payment types</a>: eftpos less than 0.5%, Mastercard and Visa Debit 0.5%–1% and Mastercard and Visa credit 1%–1.5%.</p> <p>However, despite the ACCC setting guidelines for the amounts that can be charged, many surcharges are above this guidance and in some cases more than 2.0% for all cards.</p> <p>Some merchants do charge different surcharging rates, depending on the cards they accept, be it eftpos, Mastercard or Visa. In theory, the surcharge rate is meant to be determined by the merchant service fee, which is negotiated between the merchant and their bank.</p> <p>Larger merchants, such as the supermarkets, department stores and energy companies, can negotiate low rates (reportedly as low as one cent a transaction). But smaller merchants with less negotiating clout will have higher service fees.</p> <p>The arrival of new payment players, such as <a href="https://www.forbes.com/advisor/business/software/square-vs-stripe/">Square and Stripe</a>, has offered businesses an alternative banker of card payments, which can then use surcharging as part of their merchant service fees.</p> <h2>Surcharging overseas</h2> <p>The <a href="https://europa.eu/youreurope/business/finance-funding/making-receiving-payments/electronic-cash-payments/index_en.htm">European Union</a> already has a long-standing ban on surcharging, while in the United States, surcharging is illegal in some states.</p> <p>Other countries, including the United Kingdom, have tried surcharging on card payments, only to abandon them as it was rorted by some merchants and became an unnecessary expense for consumers.</p> <p><a href="https://bluenotes.anz.com/posts/2023/07/anz-news-surcharge-steve-worthington-australia#:%7E:text=In%202018%20the%20UK%20Treasury,their%20hard%2Dearned%20money%E2%80%9D.">A statement</a> released by the UK Treasury when it banned the practice in 2018 described surcharges as</p> <blockquote> <p>Hidden charges for paying with a debit or credit card, which will help millions of UK consumers to avoid rip-off fees when spending their hard earned money.</p> </blockquote> <h2>What can you do about it?</h2> <p>Before surcharging was allowed by the Reserve Bank in January 2003, acceptance by merchants of payments was just another cost of doing business. And it seems many consumers have just accepted surcharges as part of their transactions.</p> <p>There are ways to avoid them, the most obvious being to use cash. Using eftpos involves charges, but they are less than those imposed on credit and debit cards.</p> <p>The Reserve Bank is working on implementing a so-called <a href="https://www.rba.gov.au/payments-and-infrastructure/debit-cards/least-cost-routing/#:%7E:text=What%20is%20least%2Dcost%20routing,'merchant%2Dchoice%20routing'.">“least-cost routing”</a> system that defaults to the lowest cost network when processing payments. Unfortunately, this is yet to be widely adopted by businesses.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/237964/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><a href="https://theconversation.com/profiles/steve-worthington-138"><em>Steve Worthington</em></a><em>, Adjunct Professor, <a href="https://theconversation.com/institutions/swinburne-university-of-technology-767">Swinburne University of Technology</a></em></p> <p><em>Image credits: Shutterstock </em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/surcharges-are-added-to-most-purchases-but-what-are-the-rules-behind-these-extra-fees-237964">original article</a>.</em></p> </div>

Money & Banking

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Does free-to-air TV really need gambling ads to survive?

<div class="theconversation-article-body"><em><a href="https://theconversation.com/profiles/andrew-hughes-2728">Andrew Hughes</a>, <a href="https://theconversation.com/institutions/australian-national-university-877">Australian National University</a></em></p> <p>If anything is a sure bet right now, it’s corporate Australia’s willingness to use some variation of the “for society’s good” argument.</p> <p>The most recent example of this is the claim being made, including by federal minister <a href="https://www.theguardian.com/australia-news/article/2024/aug/13/gambling-ad-ban-labor-bill-shorten-tv-media-advertising-revenue">Bill Shorten</a>, that an outright ban on gambling advertising would be disastrous for free-to-air TV.</p> <p>To be clear, Labor still supports new restrictions on gambling advertisements, including hourly caps and bans during kids’ TV and during and around sports broadcasts.</p> <p>But it has rejected the idea of a total ban, prompting a <a href="https://www.smh.com.au/politics/federal/labor-mps-say-total-ban-is-the-only-way-on-gambling-ads-20240812-p5k1q0.html">backlash</a> extending as far as some of its own backbench MPs.</p> <p>Speaking on ABC’s Q&A on Monday night, Shorten said Australia’s free-to-air TV broadcasters were in “diabolical trouble”, with many needing gambling ad revenue “in order just to stay afloat”.</p> <p>“I’m not convinced that complete prohibition works,” he said.</p> <p>So would our commercial TV networks really fall over tomorrow without gambling ad revenue? Or is something else at play?</p> <h2>Who is buying ads in Australia?</h2> <p>Let’s start by building a bigger picture of where advertising spend more broadly comes from in Australia. Global analytics firm Nielsen regularly compiles <a href="https://www.nielsen.com/news-center/2024/top-20-categories-by-ad-spend-for-2023-revealed-in-latest-nielsen-ad-intel-report/#:%7E:text=Retail%20topped%20the%20list%20with,significant%20investment%20of%20%24596m.">top 20</a> lists of both the categories and individual companies spending the most on ads here.</p> <p>In 2023 the top category, retail, accounted for A$2.56 billion in advertising spend. Gambling and gaming, in contrast, represented just $239 million, less than a tenth of this figure.</p> <p>Harvey Norman topped the list of <a href="https://www.nielsen.com/news-center/2024/australias-top-20-highest-spending-advertisers-of-2023-revealed-in-latest-nielsen-ad-intel-report/">individual companies</a> in 2023. The first we see of any gambling brand is Sportsbet, which came in at 16th.</p> <p>For gambling companies, it’s fair to assume the lion’s share of this goes to TV. <a href="https://www.acma.gov.au/publications/2023-10/report/gambling-advertising-australia-placement-and-spending">Research</a> by the Australian Communications and Media Authority (ACMA) found 68% of gambling companies’ ad spend went to free-to-air TV markets.</p> <p>As for the remainder, 9% went to radio, 15% to social media and 8% to other online platforms.</p> <h2>How much is actually getting spent?</h2> <p>But how do we estimate the gambling industry’s total annual advertising spend? There are certainly a lot of numbers getting thrown around.</p> <p>One <a href="https://www.afr.com/companies/media-and-marketing/tv-networks-to-demand-fee-relief-as-40m-wagering-hole-opens-up-20240804-p5jzav">source</a> put it at $300.5 million for 2022.</p> <p>More recently, ACMA published detailed figures for the period between May 2022 and April 2023 which put it at just over <a href="https://www.acma.gov.au/publications/2023-10/report/gambling-advertising-australia-placement-and-spending">$238 million</a>, with $162 million of this going to free-to-air TV networks.</p> <p>But the way advertising is classified – what defines an advertisement – can sometimes differ between agencies. Then there is the <a href="https://www.acma.gov.au/check-if-gambling-operator-legal#register-licensed-gambling">number of brands operating</a>, which is constantly changing.</p> <p>In a market with so many competitors, any new entrant needs to spend big on advertising just to capture enough market share to be viable.</p> <p>This is why I argue that the actual figure for financial year 2023 may be slightly higher than ACMA’s widely quoted figure, accounting for the big ad spend of new entrants that may have fallen outside the time window assessed.</p> <p>Based on average company ad spend as a percentage of revenue and the size of the gambling industry, I estimate it could be higher, in the ballpark of $275 million.</p> <h2>How much is that to the networks?</h2> <p>This exercise is all about putting these figures in context.</p> <p>Channel Seven, for example, brought in <a href="https://www.sevenwestmedia.com.au/assets/Uploads/Final-2023-Annual-Report.pdf">$1.5 billion in revenue in 2023</a>. Even if it had received the gambling industry’s entire ad spend at my higher estimate of $275 million, this would still only account for less than 20% of its annual turnover.</p> <p>If that money all went to TV ads, Channel Seven’s stated 38.5% share of television advertising revenue would put its revenue from the estimated sports betting advertising at about $106 million in this example, around 7% of its total annual revenue.</p> <p>Losing most of that would hurt, but wouldn’t mortally threaten the business.</p> <p>A total ban would most likely be <a href="https://www.abc.net.au/news/2024-08-13/peta-murphy-left-online-gambling-legacy-why-isn-t-labor-adopting/104217328">phased in</a> over a number of years, not enacted overnight.</p> <p>Australia’s free-to-air networks would adapt, restrategise, and find and develop new markets to replace that revenue. Their management teams are far too smart to just shrug their shoulders and take a revenue hit on the corporate chin.</p> <h2>Networks have had plenty of time to adapt</h2> <p>Just a refresher. LinkedIn is now more than 20 years old. Facebook is 20. YouTube is 19. X (formerly known as Twitter) is 18. TikTok is seven.</p> <p>If free-to-air TV’s business model is so glacial it can’t function in the digital age, it probably doesn’t deserve to be operating in the big leagues.</p> <p>Digital is here and has been for a while now. The media industry has borne the brunt of this change, but has also had the most time to adapt to the disruptors, who are now more established oligopolies and duopolies than “cool start-ups” out of Silicon Valley.</p> <p>The argument that we need to protect sports gambling ads to protect the big media brands – has little to no basis. It’s a worn out argument we’ve seen time and time again – <a href="https://theconversation.com/how-the-push-to-end-tobacco-advertising-in-the-1970s-could-be-used-to-curb-gambling-ads-today-200915">big tobacco</a>, I’m looking at you.</p> <p>Protecting the interests of corporate Australia at the cost of society itself is a gamble none of us should be prepared to take.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/236686/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/andrew-hughes-2728">Andrew Hughes</a>, Lecturer, Research School of Management, <a href="https://theconversation.com/institutions/australian-national-university-877">Australian National University</a></em></p> <p><em>Image credits: Shutterstock </em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/does-free-to-air-tv-really-need-gambling-ads-to-survive-236686">original article</a>.</em></p> </div>

Money & Banking

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Want to sleep longer? Adding mini-bursts of exercise to your evening routine can help

<div class="theconversation-article-body"><em><a href="https://theconversation.com/profiles/jennifer-gale-1548741">Jennifer Gale</a>, <a href="https://theconversation.com/institutions/university-of-otago-1304">University of Otago</a> and <a href="https://theconversation.com/profiles/meredith-peddie-1548807">Meredith Peddie</a>, <a href="https://theconversation.com/institutions/university-of-otago-1304">University of Otago</a></em></p> <p>Exercising before bed has <a href="https://www.sciencedirect.com/science/article/pii/S2352721815000157">long been discouraged</a> as the body doesn’t have time to wind down before the lights go out.</p> <p>But <a href="https://bmjopensem.bmj.com/content/10/3/e001774">new research</a> has found breaking up a quiet, sedentary evening of watching television with short bursts of resistance exercise can lead to longer periods of sleep.</p> <p>Adults spend almost one third of the 24-hour day sleeping. But the quality and length of sleep can affect long-term health. Sleeping too little or waking often in the night is associated with an <a href="https://academic.oup.com/sleep/article-lookup/doi/10.5665/sleep.1382">increased risk of heart disease</a> and <a href="https://diabetesjournals.org/care/article/33/2/414/27149/Quantity-and-Quality-of-Sleep-and-Incidence-of">diabetes</a>.</p> <p>Physical activity during the day can help improve sleep. However, <a href="https://www.sciencedirect.com/science/article/pii/S2352721815000157">current recommendations</a> discourage intense exercise before going to bed as it can increase a person’s heart rate and core temperature, which can ultimately disrupt sleep.</p> <h2>Nighttime habits</h2> <p>For many, the longest period of uninterrupted sitting happens at home in the evening. People also usually consume their largest meal during this time (or snack throughout the evening).</p> <p>Insulin (the hormone that helps to remove sugar from the blood stream) tends to be at a lower level in the evening than in the morning.</p> <p>Together these factors promote elevated blood sugar levels, which over the long term can be bad for a person’s health.</p> <p>Our <a href="https://journals.lww.com/acsm-msse/fulltext/2023/08000/breaking_up_evening_sitting_with_resistance.14.aspx">previous research</a> found interrupting evening sitting every 30 minutes with three minutes of resistance exercise reduces the amount of sugar in the bloodstream after eating a meal.</p> <p>But because sleep guidelines currently discourage exercising in the hours before going to sleep, we wanted to know if frequently performing these short bursts of light activity in the evening would affect sleep.</p> <h2>Activity breaks for better sleep</h2> <p>In our latest research, we asked 30 adults to complete two sessions based in a laboratory.</p> <p>During one session the adults sat continuously for a four-hour period while watching streaming services. During the other session, they interrupted sitting by performing three minutes of body-weight resistance exercises (squats, calf raises and hip extensions) every 30 minutes.</p> <p>After these sessions, participants went home to their normal life routines. Their sleep that evening was measured using a wrist monitor.</p> <p>Our research found the quality of sleep (measured by how many times they woke in the night and the length of these awakenings) was the same after the two sessions. But the night after the participants did the exercise “activity breaks” they slept for almost 30 minutes longer.</p> <p>Identifying the biological reasons for the extended sleep in our study requires further research.</p> <p>But regardless of the reason, if activity breaks can extend sleep duration, then getting up and moving at regular intervals in the evening is likely to have clear health benefits.</p> <h2>Time to revisit guidelines</h2> <p>These results add to <a href="https://linkinghub.elsevier.com/retrieve/pii/S1087079221001209">earlier work</a> suggesting current sleep guidelines, which discourage evening exercise before bed, may need to be reviewed.</p> <p>As the activity breaks were performed in a highly controlled laboratory environment, future research should explore how activity breaks performed in real life affect peoples sleep.</p> <p>We selected simple, body-weight exercises to use in this study as they don’t require people to interrupt the show they may be watching, and don’t require a large space or equipment.</p> <p>If people wanted to incorporate activity breaks in their own evening routines, they could probably get the same benefit from other types of exercise. For example, marching on the spot, walking up and down stairs, or even dancing in the living room.</p> <p>The key is to frequently interrupt evening sitting time, with a little bit of whole-body movement at regular intervals.</p> <p>In the long run, performing activity breaks may improve health by improving sleep and post-meal blood sugar levels. The most important thing is to get up frequently and move the body, in a way the works best for a person’s individual household.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/234896/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/jennifer-gale-1548741">Jennifer Gale</a>, PhD candidate, Department of Human Nutrition, <a href="https://theconversation.com/institutions/university-of-otago-1304">University of Otago</a> and <a href="https://theconversation.com/profiles/meredith-peddie-1548807">Meredith Peddie</a>, Senior Lecturer, Department of Human Nutrition, <a href="https://theconversation.com/institutions/university-of-otago-1304">University of Otago</a></em></p> <p><em>Image </em><em>credits: Shutterstock </em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/want-to-sleep-longer-adding-mini-bursts-of-exercise-to-your-evening-routine-can-help-new-study-234896">original article</a>.</em></p> </div>

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Andrew "Twiggy" Forrest's major win over scam ads

<p>Andrew "Twiggy" Forrest has had a major win against Facebook owner Meta, with a US court allowing him to continue to sue the platform over fake advertisements using his name. </p> <p>The scam Facebook ads show him promoting fake cryptocurrency and other fraudulent investments.</p> <p>The ruling means that the court will consider whether Meta breached its duty by publishing the advertisements, and whether they operated in a way that facilitated scam ads by using defective screening and review procedures.</p> <p>US District Judge Casey Pitts in San Jose, California, made the decision on Monday, and said that Forrest can try to prove Meta's negligence and whether his name and likeness was misappropriated by Meta, and not just by fraudsters behind the bogus ads.</p> <p>"Dr Forrest claims that Meta profited more from ads that included his likeness than it would have if the ads had not," Pitts wrote.</p> <p>"This is enough to adequately plead that the alleged misappropriation was to Meta's advantage."</p> <p>Forrest said that there were over 1000 ads scam ads using his name that appeared on Facebook in Australia between April and November 2023, leading to millions of dollars in losses for victims.</p> <p>The billionaire reportedly first raised the fraudulent advertisements with Meta back in 2014, but nothing happened, according to the <em>Herald Sun. </em></p> <p>This is the first time a social media company was unable to invoke Section 230 immunity in a US civil case over its advertising business. </p> <p>It's a significant move, as social media companies in the US are usually immune from liability in the US for content posted by third parties. </p> <p>"This is a crucial strategic victory in the battle to hold Facebook accountable," Forrest said.</p> <p>The billionaire is seeking compensatory and punitive damages. </p> <p><em>Image: Dinendra Haria/LNP/ Shutterstock Editorial</em></p>

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Robert Irwin called “hypocrite” over new TV ad appearance

<p>Robert Irwin has faced some backlash online after appearing in a new TV ad for a classic Aussie snack.  </p> <p>The star appeared alongside G-Flip in an ad for Twisties, where the pair argued over what flavour should be crowned Australia’s official Twistie. </p> <p>In the ad, Robert advocated for Aussies to vote for the chicken flavour, while G-Flip advocated for the cheese flavour. </p> <p>“To my chookstituants. I say chicken is the people’s Twistie. Sure, cheese came first but secondborns were made to perfection, sorry Bindi,” Robert said in the ad. </p> <p>“Chicken has always been the taste of our great southern land.”</p> <p>Robert also posted the TV ad on his Instagram with the caption: “Repping Team Chicken in Twisties great flavour debate was not on my 2024 bingo card! But when Twisties calls, you answer. So let’s bring it home for chicken and prove team cheese wrong!” </p> <p>Unfortunately, it didn't get a good response from fans, with many calling the star a "hypocrite" for advocating a meat-based product despite being an animal activist. </p> <p>“This has really surprised me and I’m a little disappointed! With all the knowledge we have now of the c**p that goes into food like this, and of all people, I never thought I’d see this,” one person wrote.</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/C7itqrcvwC_/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/C7itqrcvwC_/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="noopener">A post shared by Robert Irwin (@robertirwinphotography)</a></p> </div> </blockquote> <p>“For someone who loves animals it surprises me he’d be for either of these products who abuse and torture living beings,” another added. </p> <p>“Why are pushing for chicken if you are such an animal lover? No animals have to die for cheese," a third said. </p> <p>"How you gonna say you’re a conservationist and then promote a product that is made with chicken fat and milk? Make it make sense bro," a fourth added.</p> <p>Another wondered why Robert wasn't vegan or at least vegetarian saying: "someone who loves and cares about animals like you should care about the animals in the meat industry too." </p> <p>According to Yahoo, Robert was paid an eye-watering $200,000 for appearing in the 48-second clip. </p> <p><em>Images: Instagram</em></p>

TV

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Two lifesaving heart medicines added to the PBS

<p>Two lifesaving heart medicines have been added to the Pharmaceutical Benefits Scheme (PBS).</p> <p>Previous treatments for the two kinds of heart disorder cardiomyopathy, which affect around 4800 Australians, previously cost patients up to $122,000.</p> <p>Now, with the addition of it to the PBS, patients will only have to pay $31.60 per script, or just $7.70 with a concession card.</p> <p>One of the medications added to the list is Tafamadis (also known as Vyndamax), which is used to treat transthyretin amyloid cardiomyopathy - a rare heart disease that can present as shortness of breath and fatigue.</p> <p>The newly listed treatment slows the progression of the disease and prevents the build-up of thickened heart muscles, and is the most expensive medication costing patients around $122,000 for a year of treatment without the government subsidy. </p> <p>Camzyos, the treatment for hypertrophic cardiomyopathy, which affects around 3600 Australians and previously cost around $30,000 per year of treatment, will also be subsidised.</p> <p>"It's vitally important that Australians have ready and affordable access to the latest treatments," Federal Health Minister Mark Butler said.</p> <p>"By listing Vyndamax and Camzyos on the PBS we're giving patients and their doctors new options for treatment at an affordable price.</p> <p>"It's part of the Albanese Government's commitment to keep medicines cheaper for Australians."</p> <p><em>Image: Nine</em></p>

Caring

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Retailer pulls "creepy" and "disturbing" ad for school uniforms

<p>H&M has removed a school uniform ad in Australia after social media users slammed the retailer for sexualising children. </p> <p>The ad, which a few social media users have screenshot before it was removed,  features  two young girls in school uniform looking back at the camera with the caption: "Make those heads turn in H&M's Back to School fashion." </p> <p>Users on X, formerly known as Twitter, slammed the ad calling it it "creepy" and "disturbing", and sharing their own stories about "being ogled" at school. </p> <p>"What is your intention with this sponsored Facebook ad?" Australian writer Melinda Tankard Reist, whose work addresses sexualization and the harms of pornography, shared on X. </p> <p>"Little schoolgirls generally don't want to 'turn heads.' The large numbers I engage with in schools want to be left alone to learn and have fun and not draw unwanted attention to their appearance."</p> <p>"The little girls parents generally prefer heads don't 'turn' when others see their daughters walking to school, on a bus or in class," she continued. </p> <p>"Why would you want to fuel the idea that little girls should draw attention to their looks, bodies and 'style'?"</p> <blockquote class="twitter-tweet"> <p dir="ltr" lang="en"><a href="https://twitter.com/hm?ref_src=twsrc%5Etfw">@hm</a> <a href="https://twitter.com/hmaustralia?ref_src=twsrc%5Etfw">@hmaustralia</a> what is your intention with this sponsored Facebook ad? Little schoolgirls generally don’t want to “turn heads”. The large numbers I engage with in schools want to be left alone to learn and have fun and not draw unwanted attention to their appearance 1/ <a href="https://t.co/DDwv42GeNz">pic.twitter.com/DDwv42GeNz</a></p> <p>— Melinda TankardReist (@MelTankardReist) <a href="https://twitter.com/MelTankardReist/status/1747866459836158415?ref_src=twsrc%5Etfw">January 18, 2024</a></p></blockquote> <p>Another user wrote: "This is really disturbing.</p> <p>"I remember being cat called whilst waiting for the bus in my school uniform. It made me feel unsafe." </p> <p>"Girls go to school to get an education, not to be jeered at by onlookers," they concluded. </p> <p>The Swedish fashion giant has since removed the ad and apologised for the campaign. </p> <p>"We have removed this ad," they told CNN. </p> <p>"We are deeply sorry for the offence this has caused and we are looking into how we present campaigns going forward."</p> <p><em>Images: Getty</em></p>

Legal

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Violent concert trend sees Harry Styles added to injured list

<p dir="ltr">Harry Styles has become the latest victim of “object throwing culture” at his concert, after the British pop star was hit in the eye by a flying item.</p> <p dir="ltr">The 29-year-old was in Vienna, Austria, as his years-long Love on Tour begins to wrap up, singing to a sold out crowd of 50,000 strong.</p> <p dir="ltr">During his performance, Styles was prancing around the stage when a flying object hit him directly in the eye.</p> <p dir="ltr">The former One Direction member was seen wincing in pain as he bent over and covered his eyes with his hands.</p> <blockquote class="twitter-tweet"> <p dir="ltr" lang="en">This is why we can’t have nice things. Harry Styles is the latest celebrity to be hit with something from the audience while performing at his concert in Vienna. <a href="https://twitter.com/hashtag/HarryStyles?src=hash&amp;ref_src=twsrc%5Etfw">#HarryStyles</a> <a href="https://t.co/tithlDqfb2">pic.twitter.com/tithlDqfb2</a></p> <p>— Glitter Magazine (@glittermagazine) <a href="https://twitter.com/glittermagazine/status/1677851992700641280?ref_src=twsrc%5Etfw">July 9, 2023</a></p></blockquote> <p dir="ltr">Videos captured by fans showed Styles rocking a green and purple sequin pants and vest combo and walking across the stage between songs when the unknown item was launched at him.</p> <p dir="ltr">As the trend of throwing items on stage during live performances continues to grow, Styles’ incident leaves many wondering when this ritual got out of hand.</p> <p dir="ltr">“Why do people keep doing this, paying money for the front row just to do this too. I’m tired of y’all,” one person asked on Twitter in response to a video of the incident.</p> <p dir="ltr">“This object throwing culture is about to kill how we experience concerts &amp; festivals moving forward. They’re about to get more expensive and more exclusive,” another person wrote.</p> <p dir="ltr">A third chimed in, “I genuinely don’t understand like I get throwing stuff on the stage where they’ll see it but they always aim for the face like why???”</p> <p dir="ltr">Harry is just one of the latest performers to be struck while on stage, with UK singer Bebe Rexha also coping an object to the face just weeks ago.</p> <p dir="ltr">During her concert in New York, the 33-year-old singer was hit in the face by a mobile phone, resulting in her sustaining a massive black and blue bruise around her eye.</p> <p dir="ltr">While not all objects tend to hit performers in the face, some flying items are just downright strange, as US singer Pink discovered in recent weeks when a concert-goer <a href="https://www.oversixty.com.au/health/caring/fan-throws-mother-s-ashes-on-stage-at-pink-concert" target="_blank" rel="noopener">threw their mother’s ashes</a> on the stage.</p> <p dir="ltr">Shocked by the remains being thrown on stage during her show in London’s Hyde Park, the singer simply said, “I don’t know how I feel about this.”</p> <p dir="ltr">Image credits: Getty Images</p>

Music

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Subway puts its best footlong forward with a cheeky new ad

<p> It’s no secret that sandwich giant Subway has copped its fair share of criticism over the size and value of its famous subs. </p> <p>And while it has addressed issues with <a href="https://www.oversixty.com.au/lifestyle/food-wine/subway-falls-a-foot-short-for-one-customer" target="_blank" rel="noopener">its faux-footlongs</a> in the past, the company has opted for a bolder approach with its latest marketing strategy. </p> <p>In a series of billboards being rolled out across Australia, Subway has taken a stand against its naysayers and competitors, releasing an image of its iconic footlongs alongside three familiar burgers with the caption “Yep, our footlongs are really that big.” </p> <p>The burgers haven’t been formally identified, but anyone who’s so much as stepped into a Maccas would have no trouble recognising the chain’s signature burger, the Big Mac. Additionally, the campaign seems to have included the most popular burgers from the likes of KFC and Hungry Jacks as well. </p> <p>As to why Subway have taken this new approach, Australia and New Zealand’s head of marketing, Rodica Titeica, referenced the cost of living crisis striking people across both regions, noting that “with cost-of-living pressures increasing, we know just how important ‘value for money’ is to Aussies.</p> <p>“That’s why the iconic Subway footlong continues to represent indisputable value that is not only convenient but also a guilt-free, better-for-you food option.”</p> <p>Typically, Subway’s ‘meatball melt’ sandwich comes in at just under $15. Meanwhile, a single Big Mac sits at around the $7.50 price mark. </p> <p>This isn’t the first daring campaign that the company has tried, having recently joined forces with Smith’s chips for three new flavours inspired by Subway’s sandwiches. </p> <p>Fan favourites won out, seeing the likes of ‘Crinkle Chicken Teriyaki Sub’, ‘Crinkle Meatball Sub’, and ‘Crinkle Pizza Sub’ hit supermarket shelves across Australia. </p> <p>And in 2022, Subway dipped into the bustling billboard realm with an interactive 3D sign in London, England. This one left its competitors alone, instead allowing audiences to create their very own sandwich on the screen. </p> <p>Scattered throughout the crowd at the 2022 display were Subway ambassadors, who were hard at work delivering people their deliciously unique creations. </p> <p>“Embracing new technologies and pioneering ways to interact with audiences is always exciting,” said Dom Goldman, Chief Creative Officer of the company who created the campaign, Above+Beyond. “We’ve seen many great 3D billboards, but creating a fully interactive screen with fulfilment baked in is a first.”</p> <p>“This is a first in marketing, trying to find new ways to reach Subway fans and give them a chance to enjoy their Sub just the way they want,” Head of Marketing for Subway UK &amp; Ireland Angie Gosal explained, “Subway always puts customers first and this campaign is another example of this.”</p> <p><em>Images: Shutterstock</em></p>

Food & Wine

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"I'm lovin' it": McDonald's face public outcry over unfortunately placed ad

<p>McDonald's has faced the wrath of angry locals in Cornwall, UK, after a poorly placed advertisement was called out for being "tasteless". </p> <p>The advertisement in question was for the fast food franchise's new McCrispy burger, which was placed in a prime position on the side of a bus stop. </p> <p>However, what the company didn't realise was that the sign right next to it pointed to Penmount Crematorium across the road, in an unfortunate yet humorous coincidence.</p> <p>Local media outlet <a href="https://www.cornwalllive.com/news/cornwall-news/mcdonalds-remove-tasteless-sign-opposite-8133444" target="_blank" rel="noopener"><em>CornwallLive</em></a> was the first to report on the poorly placed ad, and asked local residents if they thought the sign should stay or go. </p> <p>"Fell off the chair laughing," one commenter who saw the picture online said.</p> <p>"I'm lovin' it," wrote another, in reference to the popular McDonald's slogan.</p> <p>"I only recently lost 2 loved ones &amp; to be honest if I'd seen that sign near the crematorium I would have smiled. I don't find it offensive at all," said another.</p> <p>"My parents are in this crematorium. My old man had a brilliant sense of humour, so I'm sure he would have chuckled at this!" another added.</p> <p>One concerned local said, "I think how funny it is will probably depend on how long ago you followed the crematorium sign wearing a black tie."</p> <p>One woman, who's mother-in-law was cremated at the crematorium, said, "Although I can see the funny side, it is tasteless and I'm sure some grieving family members won't like to see it when visiting Penmount for the funeral and cremation of a loved one."</p> <p>Cornwall Council, who are in charge of both the crematorium and the bus shelter, have yet to comment on the matter, while McDonald's are taking the concerns about the ad seriously. </p> <p>A spokesperson told <em>CornwallLive</em>, "We were unaware of the road sign in the vicinity of this bus stop. However, in light of the concerns raised by CornwallLive, we have asked for our advertisement to be removed."</p> <p><em>Image credits: Twitter</em></p>

Caring

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7 signs your house could be adding to your waistline

<p>Well, this is a first. I am sure you’ll agree that from time to time, we've all been guilty of making excuses for our fluctuating waistlines. Step in fatty, sugar-laden foods, carbohydrates and I-can’t-stop-at-one-piece cheese wheels. But, it turns out, your home could be the culprit that is aiding you in putting on weight. And when they say your home could be responsible, they don’t mean that your house is whispering at you to take another bite, rather the study shows that if your home isn't set up right, it may be encouraging bad habits.</p> <p>The good news is there are things you can do to take back control of your abode. Sherry Pagoto, an associate professor of medicine at the University of Massachusetts Medical School, says: "You can restructure your home environment to protect yourself from unhealthy food and sedentary lifestyle."</p> <p>Here are the problem areas and how to ensure you don’t fall victim to them…</p> <p><strong>Your eating contraptions are too big</strong></p> <p>Large spoons, plates and bowls can create the illusion that you might not have dished yourself up enough dinner, making it alluring to serve yourself a larger portion. Dr Brian Wansink, the author of Mindless Eating: Why We Eat More Than We Think, says that people eat 92 per cent of the food they put on their plate, so the bigger your plate the more you will eat. </p> <p><em><strong>Fix: Use smaller spoons, plates and bowls and serve yourself smaller portions. </strong></em></p> <p><strong>Your healthy food is hidden away</strong></p> <p>Just like the saying “out of sight out of mind” if your healthy food is hidden, you're less likely to reach for it. Think about it, if you’re hungry and your fruit is tucked away in the crisper in the fridge, you’re most likely going to be inclined to reach for the biscuit jar that is sitting in the open of the shelf.</p> <p><em><strong>Fix: Get out a pretty dish and fill it with your favourite fruits and give it pride of place somewhere on a bench in the kitchen.</strong></em></p> <p><strong>Your food is in sight at all times</strong></p> <p>If you store your food out in the open on the bench or expose shelves, you're setting yourself up to eat everything in sight when hunger hits. If you have cookies or sweets on display, when you walk by them it will put that food on your radar – it’s practically asking you to eat it. Dr Brian Wansink says, "You are three times more likely to eat the first thing you see than the fifth thing you see."</p> <p><em><strong>Fix: Keep all unhealthy food hidden away in cupboards. If your kitchen cupboards are too full to hold everything, clear them out pronto!</strong></em></p> <p><strong>You serve food at the dinner table</strong></p> <p>Sometimes dinner just tastes so good that even if you’re full, you want a little extra. And if the serving dishes are on the table and all you have to do is reach across to get it – you are far more likely to have a second helping.</p> <p><em><strong>The fix:Dish out food straight from your pots and pans instead. This strategy decreased food intake by 10 per cent for women in a Cornell University study. Another trick is to dish out dinner, then put the rest away.</strong></em></p> <p><strong>Your house doesn’t get enough light</strong></p> <p>A study published in the International Journal of Endocrinology found light levels affect the fullness and hunger hormones leptin and ghrelin. Sleep-deprived participants exposed to dim light had lower levels of leptin, which is needed to regulate the amount of fat in your body.</p> <p><em><strong>Fix: When you wake up in the morning open your blinds and turn on the lights! By letting the light in you can help regulate your hormones. </strong></em></p> <p><strong>Your house is too hot</strong></p> <p>Sometimes when you get home, all you want to do is curl up on the sofa with a book or to watch TV and it's all too tempting to set the air to a warm-ish temp. But researchers at Maastricht University Medical Centre in The Netherlands have found that in winter shivering can burn around 400 calories an hour. The Lead author Wouter van Marken Lichtenbelt says, "Regular exposure to mild cold may provide a healthy and sustainable alternative strategy for increasing energy expenditure. Mild cold exposure increases body energy expenditure without shivering and without compromising our precious comfort."</p> <p><em><strong>Fix: Resist the temptation to set your home to balmy temps and consider lowering the temperature for a few hours a day.</strong></em></p> <p><strong>You have too many screens</strong></p> <p>Figures from the Australian Bureau of Statistics show Australian adults spend on average four hours per day doing sedentary leisure activities such as watching television compared with only half an hour of physical activity. And as screens are associated with sitting and sitting is associated with several health concerns, if you have one in multiple rooms in the home, you are going to be more likely to spend more time in front of one.</p> <p><em><strong>Fix: Only keep a TV in the lounge room and cut back on your sitting time.</strong></em></p> <p> </p>

Home Hints & Tips

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Ads are coming to Netflix soon – here’s what we can expect and what that means for the streaming industry

<p>Ads are coming to Netflix, perhaps even sooner than anticipated.</p> <p>The Wall Street Journal has <a href="https://www.wsj.com/articles/netflix-seeking-top-dollar-for-brands-to-advertise-on-its-service-11661980078" target="_blank" rel="noopener">reported</a> that Netflix has moved up the launch of their ad-supported subscription tier to November. The Sydney Morning Herald, meanwhile, is <a href="https://www.smh.com.au/business/companies/netflix-with-ads-is-coming-this-year-here-s-what-we-know-20220902-p5bezy.html" target="_blank" rel="noopener">reporting</a> that Australia is amongst the first countries likely to experience ads on Netflix later this year.</p> <p>Netflix first announced they would introduce a new, lower-priced, subscription tier to be supported by advertising in April. This was an about-face from a company that had built an advertising free, on-demand television empire. Indeed, it was only in 2020 <a href="https://bgr.com/entertainment/netflix-ads-why-no-commercials-cheap-tier/" target="_blank" rel="noopener">that Netflix CEO Reed Hastings ruled out advertising</a> on the platform, saying “you know, advertising looks easy until you get in it.”</p> <p>The change of heart followed Netflix’s 2022 first quarter earnings report which saw a <a href="https://theconversation.com/in-a-market-swamped-with-streaming-services-netflixs-massive-loss-of-subscribers-is-a-big-deal-181780" target="_blank" rel="noopener">subscriber loss</a> for the first time in over a decade. The addition of ads to the platform is a clear sign of the emerging period of experimentation across the streaming landscape.</p> <h2>How will it work?</h2> <p>It’s important to note that not every Netflix subscription tier will carry advertising. The current plan is there will be one newly introduced and cheaper subscription tier supported by advertising, targeting in the US market around USD $7-9 a month as the price point. This will represent a discount from the current cheapest plan of US $9.99 (AUD $10.99) a month. These prices will be adapted to the different currency markets Netflix operate across and the existing price points in those markets.</p> <p>By bringing a hybrid advertising/subscription tier, Netflix is adopting a business model already present on other streamers like Hulu. Netflix is keeping this a hybrid tier, meaning while the new tier will be cheaper, it will not be free, like ad-supported streaming available on Peacock.</p> <p>Advertising presents complex new technological and business challenges for Netflix, which has not worked in this market before. To enter this new market, Netflix announced advertising would be <a href="https://about.netflix.com/en/news/netflix-partners-with-microsoft" target="_blank" rel="noopener">delivered through a partnership with Microsoft</a>.</p> <p>Partnering with Microsoft allayed some fears around Netflix entering a new media market and gives Netflix access to Microsoft’s extensive advertising delivery infrastructure.</p> <p>Netflix has announced that original movie programming may stay free of ads for a limited period upon release, and that both original and some licensed childrens’ content will remain free of ads.</p> <p>As well as staying away from children’s advertising, which in Australia is highly regulated by government and industry codes, Netflix is also avoiding any advertising buyers in cryptocurrency, political advertising, and gambling.</p> <p>Advertising will run around 4 minutes per hour of content - for context Australian commercial free-to-air TV networks are limited on their primary channels to 13 minutes per hour and 15 minutes per hour on multi-channels between 6am and midnight.</p> <p>Netflix will also have limits on the number of times a single ad can appear for a user and there is expectation that ads for movie content will be delivered in a pre-roll format, not interrupting the feature.</p> <h2>Advertising in the streaming sector</h2> <p>Netflix is not the only subscription service to announce advertising as part of new pricing strategies. Earlier this year <a href="https://www.nbcnews.com/business/consumer/disney-raises-streaming-prices-services-post-big-operating-loss-rcna42600" target="_blank" rel="noopener">Disney announced a highly successful quarter</a> from a subscriber uptake perspective, growing by 15 million subscribers, however streaming-induced losses were $300 million greater than estimated.</p> <p>Disney also announced that an ad-supported Disney+ subscription option will become available in December. <a href="https://www.wsj.com/articles/disney-price-increase-shows-limits-of-subscriber-growth-push-11660256118" target="_blank" rel="noopener">The Wall Street Journal reported that</a> the December timeline given by Disney is what drove Netflix to bring forward their ad plans.</p> <p>TV consumers are historically well accustomed to advertising in television - in Australia, commercial free-to-air networks Seven, Nine, and Ten carry advertising, public broadcaster SBS carries a limited amount of advertising, and even pay-TV provider Foxtel is supported by both subscription fees and advertising. Advertising itself is not new to audiences, but it has not been present on a number of premium streaming platforms like Netflix before.</p> <p>Streaming platforms like Netflix and Disney+ are seeking ways to both reach new audiences and to maximise their revenues from each user. There is a belief amongst top executives that providing a cheaper ad-supported tier will tap into the market of audiences who both do not mind advertising and see current subscription prices as too high.</p> <p>There is also evidence from other streaming platforms, such as Hulu and Discovery+, that have offered ad-supported subscription tiers, that these tiers can generate greater average revenue per user <a href="https://baremetrics.com/academy/average-revenue-per-user-arpu" target="_blank" rel="noopener">(ARPU)</a> than higher priced subscription-only tiers.</p> <p>The ARPU is a metric used in the streaming industry that looks at how much money a company makes from each subscriber after deducting business costs. Having higher revenues from a subscriber can be driven by increasing subscription prices, driving subscribers to more expensive subscription tiers, reducing business costs, or by adding additional revenue streams like advertising.</p> <p>In 2021, <a href="https://www.nexttv.com/news/david-zaslav-says-discovery-gets-more-revenue-per-sub-dtc-than-with-cable" target="_blank" rel="noopener">Discovery CEO David Zaslav noted</a> that Discovery+ was generating more revenue per subscriber from their cheaper ad-supported tier than their more expensive subscription-only tier thanks to the advertising revenue. Zaslav commented that advertisers were keen to reach an audience that was largely not accessible through other television means.</p> <p>With this in mind, Netflix and Disney are betting that their ad-supported tiers can perform similarly and increase the revenue they can generate per subscriber.</p> <h2>Experimentation across the streaming sector</h2> <p>Experimentation around established business strategies is ruling the current streaming landscape.</p> <p>HBO Max, under newly merged corporate parent Warner Bros. Discovery, is now switching to licensing content in select markets rather than streaming on its own platform. With the airing of The Lord of the Rings prequel <a href="https://theconversation.com/the-new-lord-of-the-rings-prequel-the-rings-of-power-is-set-in-the-second-age-of-middle-earth-heres-what-that-means-175333" target="_blank" rel="noopener">The Rings of Power</a>, Amazon Prime Video is discovering whether its experiment with the most expensive television production ever at US $715 million (AUD $1.05 billion) will pay off with audiences.</p> <p>There is experimentation across the streaming industry in licensing strategies, spectacle television, pricing models and beyond. The results of this experimentation will take time. But what the arrival of advertising on Netflix signals is that established strategy no longer rules the streaming landscape.</p> <p><strong>This article originally appeared on <a href="https://theconversation.com/ads-are-coming-to-netflix-soon-heres-what-we-can-expect-and-what-that-means-for-the-streaming-industry-190236" target="_blank" rel="noopener">The Conversation</a>.</strong></p> <p><em>Image: Shutterstock</em></p>

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Win a share of $35,000 in renovation vouchers while adding value to your home

<p>A <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">simple renovation</a> is one of the easiest ways to add value to your home. And from August till November, <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">LJ Hooker</a> are helping you out, giving you the chance to win a <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">$5,000 renovation voucher</a> out of a pool of $35,000. Whether it's a small bathroom renovation, sprucing your kitchen with new benchtops, or brushing up multiple rooms via a new paint job, it’s <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">a small investment</a> that can <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">pay off substantially</a>. To help you figure out what your home needs, book an appraisal with them <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">here</a>.</p> <p>It is a good idea to add value to your home before selling. Making small improvements will give your property a fresh, new look and increase your chances of getting the best return.</p> <p>Adding value to your home does not have to involve breaking the bank with expensive renovations. You can easily <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">boost your property’s value</a> on a budget with some simple yet effective DIY hacks that will increase the likelihood of selling your home.</p> <p><strong>The rooms that add value to your home</strong></p> <p>When you are looking to add value to your home on a budget, you want to make improvements that will create maximum impact with minimum investment. Think about small updates that can increase the functionality of the room. Home improvement does not need to mean spending a lot.</p> <p>Here are the rooms that, when done right, can add great value to your home:</p> <h3><strong>Revive your kitchen</strong></h3> <p>People spend a lot of time in their kitchens. The classic go-to room, your kitchen should be one of the first rooms to focus on <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">improving prior to selling</a>. You do not need a full-on makeover.</p> <p>Start with updating the floor if needed (vinyl is a great cost-effective option that looks great and will not break the bank) and give old cabinet doors a facelift with new paint and fixtures. Countertops can be revamped with laminate benchtops - the most cost-effective material.</p> <p>Another point of focus should be your splashback. Scrub to remove any grime or consider stick-on tiles that can be placed over the top of your old splashback for an instant, budget-friendly upgrade.</p> <h3>Maximise space in bedrooms</h3> <p>Have a ‘spare room’ that is primarily used for storage or as a study space? Consider converting it into an extra bedroom. Doing so will add value to your home and attract more buyers.</p> <p>With your existing bedrooms, consider giving them a repaint and adding extra storage options such as installing a built-in robe or extra shelving. Make bedrooms ready for staging by adding plush finishes such as comfy bed throws, cushions, shaggy rugs and fresh flowers.</p> <h3>Make your living room liveable</h3> <p>The family living room should be a space of comfort and function. Open up the space by neutralising the wall colours and letting in maximum light with the use of added lighting such as floor lamps or by swapping out heavy curtains for light-coloured shutters.</p> <p>Turn awkward nooks into usable spaces for storage and consider investing in smart home technology with smart lights, a smart thermostat and adding a smart device to your TV for easy voice-command operation.</p> <p><strong>Add value to your property on a budget</strong></p> <p>There are many things that you can do to <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">get the most value when selling your home</a>. If you are planning on selling soon and want the best return on your investment, then the key is to spend money in the right places.</p> <p>Even on a budget, there is still a fair bit you can do to your home to have it <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">ready for appraisal</a>. You do not need to spend a dramatic amount of money, especially if done right. Here are our top ways to instantly add value to your property:</p> <h3>A fresh coat of paint</h3> <p>Re-painting a room makes it seem brand new and refreshes the complete look of your home’s interior. It is also a good way to add light to a room, particularly if you choose neutral colours such as whites and creams. This creates an overall brightness and airiness to your home, making it more inviting.</p> <h3>Curb appeal</h3> <p>First impressions count! Your home’s exterior is the first thing people see. Boosting its curb appeal is therefore a quick yet effective way to <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">add value to your property</a>. You can do this by mowing lawns, pressure washing the exterior walls and driveway, fixing broken fence pailings, adding outdoor lighting to your entranceway and planting new plants.</p> <h3>New flooring</h3> <p>Floors have a big impact on the perceived value of your home. If your floors are in generally good condition, you can help increase their value and appearance by simply steam cleaning to remove old built-up dirt and stains, replenishing timber floorboards with new lacquer or a wax finish or hiring a buffer to buff and polish.</p> <p>If your flooring is old and outdated, it is possible to install a new floor without having to sacrifice too much of your savings.</p> <h3>Add space and cleanliness</h3> <p>You want to make the best first impression when selling your home. Do this by getting rid of any rubbish and clutter and by giving your home a deep clean to remove any mould, dirt and deodorise furniture.</p> <p>By removing clutter and giving your home a deep clean, you are making your home fresh and inviting for potential buyers. Some quick ways to create a more open living space include:</p> <ul> <li>Removing excess furniture</li> <li>Clearing table tops</li> <li>Keeping knick-knacks and collectibles to a minimum</li> <li>Storing unwanted or unused items in under-bed storage boxes</li> <li>Invest in space-saving options such as stackable boxes, furniture that doubles as storage, and vertical hangers or shelves.</li> </ul> <h3>Update old fittings & fixtures</h3> <p>Giving old doors, cabinet doors and drawers a facelift with new handles is an instant upgrade that will add value to your home. Replacing old light fittings and light switch face plates is another way to add value without much effort or money.</p> <h3>Create inviting spaces</h3> <p>Improving the key rooms in your home can contribute to the overall <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">worth of your property</a>. If your home’s interior is in good condition and indoor spaces are usable, then you are likely to get a higher market price when it comes time to sell. You can prepare your home for staging by focusing on the main liveable spaces of your home such as the kitchen, bathroom and living room.</p> <p><strong>A key summary of adding value to your home</strong></p> <p>If you are on a budget and want to add value to your home, you should look at the below options:</p> <ol> <li>Transform your home with a coat of paint</li> <li>Create some street appeal by sprucing up your front yard and home exterior</li> <li>Install new floors or polish old ones</li> <li>Get rid of clutter and put personal items in storage</li> <li>Update fittings & fixtures on cabinetry, lights and doors</li> <li>Stage key rooms to improve appearance and function</li> </ol> <p><strong>Let us help show the value of your property</strong></p> <p>If you are ready to sell your home and wondering how to add value to your property to maximise your return, then give the above budget-friendly tips a go. You do not have to spend a lot of time or money to improve your home. Remember, the key is to make your home beautiful and functional. If you do not enjoy using your home while you are living in it, then how will potential buyers?!</p> <p>Voted Australia’s number one real estate brand, a little help from the team at LJ Hooker can be invaluable when it comes to <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">selling a home</a>. Book a <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">property appraisal</a> today to get your home market-ready.</p> <p><em>Image: Getty Images</em></p> <p><em>This is a sponsored article produced in partnership with <a href="https://go.linkby.com/TBDJBQJE" target="_blank" rel="noopener">LJ Hooker.</a></em></p>

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Super foods worth adding to your cooking now!

<p>It’s a saying we’ve all heard many times before: you are what you eat! However, it can be tough being a saint all the time when it comes to choosing what to put in your mouth. So, we’ve compiled a list of superfoods to add to your shopping list that will transform the way you look <em>and</em> feel. Plus, you'll feel less guilty for indulging in the occasional treat. We've also included tips on how to use them in your kitchen – we'll have you fighting fit in no time!</p> <p><strong>CHIA SEEDS</strong><br />They may be a tiny grain, but packed with a whole range of nutrients and high-fibre content, they’re a great source of energy. Complete with proteins (which help keep your energy levels high, while the fibre keeps you fuller for longer, they also contain antioxidants and more brain-boosting and cholesterol-regulating omega-3 than salmon.</p> <p><strong>How to use them:</strong> The ways are endless. Try roasting cauliflower in a chia seed-infused oil to add a healthy crunch, adding them to a lemon poppy seed muffin recipe, sprinkling them on your salads, porridge or youghurt.</p> <p><strong>COCONUT FLOUR</strong><br />A natural by-product from making coconut milk, coconut flour is made from the dried coconut meat that’s left over. This newly discovered superfood is so amazing we’re not quite sure why it hasn’t been screamed about from the hilltops. It is sweet in taste but contains no fructose; it’s a great alternative to regular (less healthy) flours when baking; it’s grainless thus containing no sugary starch nor toxins; it’s rich in protein, fibre and good fat, as well as manganese (which curbs cravings and supports the thyroid); and it’s nourishing, especially for autoimmune disease sufferers as it contains lauric acid, a saturated fat that supports the immune system and the thyroid as well.</p> <p><strong>How to use it:</strong> Coconut flour works really well in combination with almond meal when baking as an alternative to normal flour. It can also be used to coat meat or fish. But remember, it does have a “sweet” flavour.</p> <p><strong>BLACK GARLIC</strong><br />Significantly less smelly than regular garlic, this sweet version boasts twice the antioxidants of the white stuff. Not only does the softer texture have a sweeter taste, it won't leave you with bad breath either as it’s produced by fermenting a standard garlic bulb over several weeks, which makes the sugars and amino acids react to produce the trademark black colour.</p> <p><strong>How to use it:</strong> As an alternative to regular garlic.</p> <p><strong>ALMOND MILK</strong><br />Slightly beige in colour and with a nutty taste and creamy texture, almond milk is an extract of protein-rich almonds. Almonds are rich in nutrients such as protein, fibre, vitamin E, magnesium, selenium, manganese, zinc, potassium, iron, phosphorus, trytophan and calcium. Almond milk also contains flavonoids, which help to lower levels of "bad" cholesterol and protect the heart. Almond milk has no cholesterol and is often recommended to lower blood-sugar levels and to treat constipation.</p> <p><strong>How to use it:</strong> It’s a great alternative to dairy. You can either drink almond milk straight or add to coffee, tea or hot chocolate. You can also add it to smoothies, non-dairy ice-cream or savoury dishes.</p> <p><strong>KUKICHA TWIG TEA</strong><br />Smokey in flavour with all the antioxidant goodness of green tea, this refreshing option is made with twigs (rather than leaves) of the camellia plant and has significantly less caffeine than your green tea (and approximately 90% less caffeine than coffee).</p> <p><strong>How to use it:</strong> Drink as you would herbal tea. </p> <p><strong>BAOBAB</strong><br />With three times as much vitamin C as an orange, twice as much calcium as milk, Baobab is packed with antioxidants and is as tasty as a yummy pear - it makes the praised pomegranate seem like a small fry.</p> <p><strong>How to use it:</strong> It is great in powder form and you can add it to your smoothies, juices, yoghurts, or even into cake and bread mixes.</p> <p><strong>NATTO</strong><br />Considered a Japanese breakfast staple that is thought to prevent heart disease and strokes, these fermented soya beans are rich in vitamins and an enzyme called nattokinase. High in protein and a great source of tummy-friendly probiotics, natto is full of vitamin K as well as omega-3 fatty acids so could help to protect against bone loss and to boost skin health.</p> <p><strong>How to use it:</strong> With a cheesy flavour and a stringy consistency, natto is often served with soya sauce and mustard, eaten straight or with rice, spaghetti or in omelettes. </p> <p><strong>MAQUI BERRY</strong><br />Move over acai, there’s a new superfood wonder berry in town. Pronounced “mah-kee”, this berry found in Patagonia has various health benefits. With high levels of anthocyanins and polyphenols, maqui is said to fight signs of ageing, aid weight loss and boost your immune system. And they taste sweet to boot!</p> <p><strong>How to use it:</strong> Commonly available in supplement form as capsules or a powder.</p> <p><em>Image: Getty</em></p>

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