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Coles launches new AI-powered shopping trolley

Coles is set to become the "first Australian retailer" to introduce AI shopping trolleys, letting shoppers pick, weigh and pay for their groceries without having to visit a checkout. The supermarket giant said its smart trolley uses advanced AI technology, sensors and an in-built scale to scan groceries, including fresh produce, directly into shopping bags. Shoppers can also use an interactive digital screen to identify and locate in-store specials as well as keep track the running total of their shop to help manage their budget and ensure “there are no surprises” when they go to pay. The trolleys are also designed to "streamline the checkout process" as each smart trolley comes with an EFTPOS machine attached. Coles Chief Digital Officer, Ben Hassing, said the introduction of its Smart Trolley showcases Coles’ commitment to delivering value and convenience to customers through innovative digital solutions. “As the first retailer in Australia to introduce AI-powered trolleys, we’re excited to offer our customers a convenient and engaging way to shop in-store, helping them save time, manage their budget and checkout faster – or at their own pace,” Ben said. “The Coles Smart Trolley illustrates our omnichannel approach, leveraging digital capabilities to enrich the in-store experience. “We are committed to testing and learning through innovative solutions to make sure we are delivering on customer needs, increasing convenience, and helping customers discover more value through their shop at Coles.” Coles’ smart trolley was created by New York-based software developers Instacart, which rolled out its AI-powered grocery carts in several supermarkets overseas earlier this year. However, not everyone is onboard with the smart trolleys, as many shoppers said they would "refuse" to use the AI-powered carts, blasting them as “lazy” and expressing fears supermarkets would also store personal data. “I don’t work for them, scan my products and pack my bags, as per your job description,” one raged on Facebook after Instacart launched in US supermarket ShopRite. “Not a chance I will use an AI trolley, I want a human to scan my groceries,” another added. Coles will trial the “all-in-one” shopping device at its Coles Richmond Traders store in Melbourne from January next year. The announcement comes after <a href="https://www.oversixty.com.au/lifestyle/food-wine/woolies-trial-bold-new-scan-as-you-go-trolleys" target="_blank" rel="noopener">Woolworths</a> also announced the launch of "scan as you go" trolleys, although the Woolies carts don't use AI technology to read what is being placed into the trolley, instead enabling shoppers to manually scan each item as they go. Image credits: Coles

Technology

"Misconceived": Coles and Woolies fight allegations of price gouging

Coles and Woolworths are set to fight the allegations that they have been inflating prices, as they begin their cases against the Australian Competition and Consumer Commission (ACCC). The lawyers for both supermarket giants appeared in the Federal Court on Wednesday after the ACCC claims the companies violated consumer law by intentionally misleading shoppers. The ACCC claim both Coles and Woolworths inflated the prices on hundred of items before placing them on sale with their "Down Down" and "Prices Dropped" campaigns. The products - including dairy, pet food and personal care - sold for less than the inflated prices, but still more than the regular price that applied before the price spike. Cameron Moore SC, representing Woolworths, told the court the supermarket had not initiated the temporary spikes in prices and would be fighting the ACCC's allegations. "The suggestion is that Woolworths initiated temporary price spikes and that's not correct factually," Moore said. "We say factually, the ACCC's case is misconceived." Both Coles and Woolworths said their increase in prices came at the demand of suppliers, who pushed for the increase due to their rising costs. John Sheahan KC, representing Coles, said the case was not as simple as alleged by the ACCC and any outcome could have significant implications for the whole industry. Coles and Woolworths have until November 29th to file a written response to the ACCC's allegations, before both parties return to the Federal Court in December for another case management hearing. Image credits: Shutterstock

Legal

Coles and Woolies shoppers could claim thousands over alleged deceptive pricing

Coles and Woolworths shoppers could claim up to $5,000 if the supermarket giants are found out for deceiving customers with dodgy pricing tactics, according to a leading lawyer. Carter Capner Law is one of two firms investigating whether a class action suit on behalf of shoppers is viable in conjunction with the ACCC's legal action against the two chains. Both Coles and Woolworths have bee accused of violating Australian consumer law by the consumer watchdog after allegedly intentionally misleading customers by driving up prices and then putting those items on sale for their original prices under the "Prices Dropped" and "Down Down" campaigns. “Early estimates suggest that households could claim between $2,000 and $5,000, depending on the amount spent and the impact of the deceptive pricing,” law director Peter Carter said, who began advocating for people after he received an "avalanche of calls from outraged customers". While Carter said the firm initially had no plans to commence a class action, he admitted that after speaking about it to the media, the company were inundated with Coles and Woolworths customers "demanding action and compensation". He believes Australians already doing it tough through the cost of living crisis felt "betrayed" by the supermarkets, while Flinders University research fellow in law Dr Joel Lisk said that the class action is "a positive" for shoppers. "The ACCC proceedings aren't about getting refunds for customers," he told Yahoo. "But if they are successful it would mean customers have, in theory, been misled and deceived and could be entitled to damages." When it comes to damages, it's something Dr Lisk said "starts to add up" for customers, although it's "hard to say" if financial penalties to businesses found guilty of wrongdoing would impact misleading and deceptive conduct in the future. "If [fines are] seen as just the cost of doing business it doesn't really dissuade businesses from engaging in misleading and deceptive conduct," he said. "Seeking damages from business for the losses that individuals like us have incurred is one way of doing that. But of course, we're talking probably about dollars and cents in transactions when businesses like Coles and Woolworths deal in the billions." Image credits: Shutterstock

Legal

ACCC launches legal action against Coles and Woolworths

The Australian Competition and Consumer Commission (ACCC) has launched legal action against supermarket giants Woolworths and Coles. The ACCC alleges that they breached consumer law by misleading customers through fake discount pricing on hundreds of products. They also alleged that both companies had sold items at regular prices for up to six months, then increased the prices of those items by at least 15 per cent before placing them in the promotion. The ACCC alleges up to 266 products were involved in the fake discount pricing at Woolworths at different times over an estimated 20 month period, and 245 products for Coles over a 15 month period. “Following many years of marketing campaigns by Woolworths and Coles, Australian consumers have come to understand that the ‘Prices Dropped’ and ‘Down Down’ promotions relate to a sustained reduction in the regular prices of supermarket products,” ACCC chair Gina Cass-Gottlieb said. “However, in the case of these products we allege the new ‘Prices Dropped’ and ‘Down Down’ promotional prices were actually higher than, or the same as, the previous regular price.” Some of the Woolworths products reportedly included Tim Tams, Dolmio sauces, Doritos Salsa, Energizer batteries, Kellogg's cereals and more. For Coles, products reportedly included Arnott’s Shapes biscuits, Band-Aids and Cadbury chocolates amongst others. In a statement, Woolworths CEO Amanda Bardwell said they would carefully review the claims and engage with the ACCC on the matter. "Cost-of-living pressures remain a key issue for millions of Australians who shop with us every week,” she said. "Our customers are telling us they want us to work even harder to deliver meaningful value to them and it's important they can trust the value they see when shopping our stores. "Our Prices Dropped program was introduced to provide our customers with great everyday value on their favourite products. "We remain committed to offering many ways for customers to save at the checkout, including thousands of weekly specials, everyday low prices on household essentials, a great value own brand range and through our Everyday Rewards program." Coles said the allegations related to a period of significant cost inflation for the retailer. “Coles’ own costs were rising, which led to an increase in the retail price of many products,” it said. “Coles sought to strike an appropriate balance between managing the impact of cost price increases on retail prices and offering value to customers though the recommencement of promotional activity as soon as possible after the establishment of the new non-promotional prices.” CHOICE Director of Campaigns Rosie Thomas welcomed the ACCC's announcement and call for greater transparency in supermarket pricing. "We know … promotional labels at the major supermarkets often confuse shoppers and the frequent changes in prices make it difficult to tell whether there is a genuine discount or not," she said. The ACCC said it identified the conduct through consumer contacts and social media monitoring. "We're seeking a significant penalty," the ACCC chair said. "This is serious conduct that is of great concern to us, that affected many consumers with millions of products sold, subject to this practice." Image: ABC News

Legal

Shoppers outraged over Coles bin full of discarded groceries

A shocking photo of a bin filled with discarded groceries at the back of a Coles supermarket has gone viral, outraging many shoppers. The photo, taken behind the Drouin store in West Gippsland, Victoria, shows a skip bin measuring over a metre high overflowing with tens of thousands of dollars worth of food, including meat, ice cream, pasta, pizzas, dips, cheeses, juice and smoked salmon. According to 7News, the products were thrown out after the region was hit with a storm that caused a power outage, and as the store did not have a backup generator, the refrigerated food was spoiled and needed to be thrown out. Coles has explained that items had to be discarded to ensure customer safety, but many shoppers were left shocked and infuriated about the waste, arguing the store should have been ready for the storms with backup generators. “For the 2023/24 financial year, Coles Australia reported a net profit of $1.1 billion and can’t afford back up generators, go figure,” one wrote. Others insisted some of the food could have been saved or donated, as one person said, “Butter that stays on the bench for two weeks (is) fine!” while another insisted, “at least donate it”. A supermarket worker commiserated with the upset shoppers, as they wrote online, “As someone who works for one of the supermarket chains, I have had to partake in this due to a prolonged power outage earlier this year.” “I feel for these staff, there’s nothing worse than having to throw out so much refrigerated stock. Coming from a family who didn’t have much, I get the pain people feel from this incident.” However, one social media user noted that regarding donations, “legally they cannot, if they give someone food poisoning and kill them they are liable”. A Coles spokesperson told <a href="https://www.news.com.au/lifestyle/food/photograph-of-coles-bin-full-of-discarded-items-stuns-shoppers/news-story/871cedeb7daf66422534e4aee55f1ee4" target="_blank" rel="noopener">news.com.au</a> that food safety is a top priority, saying in a statement, “Due to the extreme weather that hit much of Victoria early last week, there were widespread power outages, including in the Drouin and surrounding areas.” “Food safety is paramount at Coles and unfortunately as a result of products being un-refrigerated for an extended period of time, for safety and quality reasons, we needed to dispose of a number of products to ensure customer safety. “Where possible, Coles always donates product that is fit for use and safe for consumption to food rescue organisations.” Image credits: 7News

Money & Banking

Australia's cheapest supermarket revealed

Australia's cheapest supermarket has been revealed, and here's how much you could actually save. Customer advocacy group Choice has released its first “basket of goods” report, which analyses supermarket prices across the country. As part of their research, they deployed 81 mystery shoppers to different regional and metropolitan supermarkets across the country, including Aldi, Woolworths, and Coles. The mystery shoppers recorded the prices for 14 common grocery items including apples, carrots, Weet-Bix, sliced white bread, flour, penne pasta, white sugar, tea bags, tinned diced tomatoes, a block of tasty cheese, full-cream dairy milk, frozen peas, minced beef and butter. They found that Aldi is Australia's cheapest supermarket saving customers around $17. “Aldi was the clear leader on value for money in our first supermarket basket survey for 2024, with our basket of 14 products costing just $51.51 – coming in at about 25 per cent cheaper than Coles or Woolworths,” the watchdog’s CEO, Ashley de Silva, said. "Coles was the most expensive at $69.33, while the basket at Woolworths came in at $68.58.” The research was funded by the federal government as part of their action on supermarket pricing. This comes after Prime Minister Anthony Albanese announced a review into the Food and Grocery Code of Conduct earlier this year, warning supermarkets to pass on any savings they make from suppliers to consumers. The code is currently voluntary, with calls for it to be made mandatory, which could result in huge financial penalties on supermarkets with annual revenues above $5bn that breach the agreement. The final review is reportedly expected later this week. Aldi has also issued a statement following the findings, saying it “reaffirms Aldi’s Price Promise” which ensures the supermarket “won’t be beaten on the cost of your weekly shop”. “The data reflected across this basket of goods is indicative of the savings across our entire range,” Jordan Lack, Managing Director at Aldi Australia, said. “We take our role as Australia’s most affordable supermarket seriously and every day, every element of our business is oriented around how we can continue to deliver on our ambition to provide high quality groceries at the lowest possible price.” Image: Shutterstock

Money & Banking

With all this bird flu around, how safe are eggs, chicken or milk?

<div class="theconversation-article-body"><a href="https://theconversation.com/profiles/enzo-palombo-249510">Enzo Palombo</a>, <a href="https://theconversation.com/institutions/swinburne-university-of-technology-767">Swinburne University of Technology</a> Recent outbreaks of bird flu – in <a href="https://www.cdc.gov/flu/avianflu/avian-flu-summary.htm">US dairy herds</a>, <a href="https://www.abc.net.au/news/rural/2024-06-04/third-victorian-poultry-farm-declares-outbreak-avian-influenza/103932694">poultry farms in Australia</a> and elsewhere, and <a href="https://theconversation.com/bird-flu-is-hitting-australian-poultry-farms-and-the-first-human-case-has-been-reported-in-victoria-heres-what-we-know-230691">isolated cases</a> <a href="https://www.statnews.com/2024/05/30/bird-flu-third-case-human-infection-caused-respiratory-symptoms/">in humans</a> – have raised the issue of food safety. So can the virus transfer from infected farm animals to contaminate milk, meat or eggs? How likely is this? And what do we need to think about to minimise our risk when shopping for or preparing food? <h2>How safe is milk?</h2> Bird flu (or avian influenza) is a bird disease caused by specific types of influenza virus. But the virus can also infect cows. <a href="https://www.cdc.gov/flu/avianflu/avian-flu-summary.htm">In the US</a>, for instance, to date more than 80 dairy herds in at least nine states have been infected with the H5N1 version of the virus. Investigations are <a href="https://www.aphis.usda.gov/livestock-poultry-disease/avian/avian-influenza/hpai-detections/livestock">under way</a> to confirm how this happened. But we do know infected birds can shed the virus in their saliva, nasal secretions and faeces. So bird flu can potentially contaminate animal-derived food products during processing and manufacturing. Indeed, fragments of bird flu genetic material (RNA) were found in <a href="https://theconversation.com/how-bird-flu-virus-fragments-get-into-milk-sold-in-stores-and-what-the-spread-of-h5n1-in-cows-means-for-the-dairy-industry-and-milk-drinkers-228689">cow’s milk</a> from the dairy herds associated with <a href="https://www.statnews.com/2024/05/30/bird-flu-third-case-human-infection-caused-respiratory-symptoms/">infected US farmers</a>. However, the spread of bird flu among cattle, and possibly to humans, is likely to have been caused through contact with <a href="https://www.agriculturedive.com/news/contaminated-milk-equipment-potential-source-of-bird-flu-spread-to-cattle/712555/">contaminated milking equipment</a>, not the milk itself. The test used to detect the virus in milk – which uses similar PCR technology to lab-based COVID tests – is also highly sensitive. This means it can detect very low levels of the bird flu RNA. But the test does not distinguish between live or inactivated virus, just that the RNA is present. So from this test alone, we cannot tell if the virus found in milk is infectious (and capable of infecting humans). Does that mean milk is safe to drink and won’t transmit bird flu? Yes and no. In Australia, where bird flu has not been reported in dairy cattle, the answer is yes. It is safe to drink milk and milk products made from Australian milk. In the US, the answer depends on whether the milk is <a href="https://www.sciencedirect.com/science/article/abs/pii/B978184569216250013X?via%3Dihub">pasteurised</a>. We know pasteurisation is a common and reliable method of destroying concerning microbes, including influenza virus. Like most viruses, influenza virus (including bird flu virus) is inactivated by heat. Although there is little direct research on whether pasteurisation inactivates H5N1 in milk, we can extrapolate from what we know about heat inactivation of H5N1 in <a href="https://www.sciencedirect.com/science/article/pii/S0362028X22060732?via%3Dihub">chicken</a> and <a href="https://www.mdpi.com/2036-7481/13/4/60">eggs</a>. So we can be confident there is no risk of bird flu transmission via pasteurised milk or milk products. However, it’s another matter for unpasteurised or “raw” US milk or milk products. A recent <a href="https://www.nejm.org/doi/full/10.1056/NEJMc2405495">study</a> showed mice fed raw milk contaminated with bird flu developed signs of illness. So to be on the safe side, it would be advisable to avoid raw milk products. <h2>How about chicken?</h2> Bird flu has caused sporadic outbreaks in wild birds and domestic poultry worldwide, including <a href="https://theconversation.com/bird-flu-is-hitting-australian-poultry-farms-and-the-first-human-case-has-been-reported-in-victoria-heres-what-we-know-230691">in Australia</a>. In recent weeks, there have been <a href="https://www.abc.net.au/news/rural/2024-06-04/third-victorian-poultry-farm-declares-outbreak-avian-influenza/103932694">three reported outbreaks</a> in <a href="https://agriculture.vic.gov.au/biosecurity/animal-diseases/poultry-diseases/avian-influenza-bird-flu#h2-0">Victorian poultry farms</a> (two with H7N3 bird flu, one with H7N9). There has been <a href="https://www.abc.net.au/news/rural/2024-05-23/bird-flu-detected-western-australia-chicken-farm/103880002">one</a> reported outbreak in <a href="https://www.agric.wa.gov.au/livestock-biosecurity/avian-influenza">Western Australia</a> (H9N2). The strains of bird flu identified in the Victorian and Western Australia outbreaks can cause human infection, although these <a href="https://agriculture.vic.gov.au/biosecurity/animal-diseases/poultry-diseases/avian-influenza-bird-flu#h2-8">are rare</a> and typically result from close contact with infected live birds or <a href="https://www.who.int/emergencies/situations/avian-influenza-a-(h7n9)-virus-outbreak">contaminated environments</a>. Therefore, the chance of bird flu transmission in chicken meat is remote. Nonetheless, it is timely to remind people to handle chicken meat with caution as many dangerous pathogens, such as Salmonella and Campylobacter, can be found on chicken carcasses. Always handle chicken meat carefully when shopping, transporting it home and storing it in the kitchen. For instance, make sure no meat juices cross-contaminate other items, consider using a cool bag when transporting meat, and refrigerate or freeze the meat within two hours. <a href="https://theconversation.com/no-you-shouldnt-wash-raw-chicken-before-cooking-it-so-why-do-people-still-do-it-192723">Avoid washing your chicken</a> before cooking to prevent the spread of disease-causing microbes around the kitchen. Finally, cook chicken thoroughly as viruses (including bird flu) <a href="https://www.sciencedirect.com/science/article/pii/S0362028X22060732?via%3Dihub">cannot survive</a> cooking temperatures. <h2>Are eggs safe?</h2> The recent Australian outbreaks have occurred in egg-laying or mixed poultry flocks, so concerns have been raised about bird flu transmission via contaminated chicken eggs. Can flu viruses contaminate chicken eggs and potentially spread bird flu? It appears so. A <a href="https://www.sciencedirect.com/science/article/pii/S0196655306011862?via%3Dihub">report</a> from 2007 said it was feasible for influenza viruses to enter through the eggshell. This is because influenza virus particles are smaller (100 nanometres) than the pores in eggshells (at least 200 nm). So viruses could enter eggs and be protected from cleaning procedures designed to remove microbes from the egg surface. Therefore, like the advice about milk and meat, cooking eggs is best. The <a href="https://www.fda.gov/food/egg-guidance-regulation-and-other-information/questions-and-answers-regarding-safety-eggs-during-highly-pathogenic-avian-influenza-outbreaks">US Food and Drug Administration</a> recommends cooking poultry, eggs and other animal products to the proper temperature and preventing cross-contamination between raw and cooked food. <h2>In a nutshell</h2> If you consume pasteurised milk products and thoroughly cook your chicken and eggs, there is nothing to worry about as bird flu is inactivated by heat. The real fear is that the virus will evolve into highly pathogenic versions that can be transmitted from <a href="https://theconversation.com/bird-flu-is-hitting-australian-poultry-farms-and-the-first-human-case-has-been-reported-in-victoria-heres-what-we-know-230691">human to human</a>. That scenario is much more frightening than any potential spread though food.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/231280/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/enzo-palombo-249510">Enzo Palombo</a>, Professor of Microbiology, <a href="https://theconversation.com/institutions/swinburne-university-of-technology-767">Swinburne University of Technology</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/with-all-this-bird-flu-around-how-safe-are-eggs-chicken-or-milk-231280">original article</a>. </div>

Food & Wine

The hen-some winners of Australia's next top chicken awards

The winners of Australia's Next Top Chicken competition have been crowned, with the winners ranging from feathered and fluffy, to just utterly fabulous. The annual competition, run by <a href="https://www.thegoodlifebackyard.com.au/australias-next-top-chicken-competition/" target="_blank" rel="noopener">Good Life Backyard</a>, gives farm enthusiasts a chance to show off their feathered friends, with the competition receiving hundreds of entrants this year. Tens of thousands of votes were cast by the public, ultimately crowning a Buff Laced Polish Frizzle, named Little Bird, the top chook for 2024. The top award is given to a chicken that embodies all the qualities of a standout star, and will be featured in the coveted spot on the 2025 Top Chicken calendar. The winner of Australia's next top rooster is Big Boy McFuzzle, who rules the roost with presence and charisma. Awards were also handed out to the funniest picture, as well as two random prize winners. Each year competition organisers draw random entries "ensuring everyone has a shot at winning". "Every chicken deserves a chance," organisers said. "This year's event was such a wonderful display of all breeds, abilities, disabilities and dedication to raising healthy, happy chickens." Image credits: Good Life Backyard <p style="box-sizing: border-box; margin: 0px 0px 16px; padding: 0px; border: 0px; font-stretch: inherit; font-size: 18px; line-height: 24px; font-family: proxima-nova, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size-adjust: inherit; font-kerning: inherit; font-variant-alternates: inherit; font-variant-ligatures: inherit; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-position: inherit; font-feature-settings: inherit; font-optical-sizing: inherit; font-variation-settings: inherit; vertical-align: baseline; color: #333333; caret-color: #333333;">

Family & Pets

“Makes me proud”: Coles applauded for Anzac Day display

An impressive Anzac Day display at a Coles supermarket has received a flood of attention, with many quick to praise the supermarket for the tribute. The display, situated at the entrance of the Annandale Coles store in Townsville, Queensland, features a large statue of a veteran surrounded by poppies and a “Lest We Forget” flag, and countless packets of Anzac biscuits for customers to enjoy. The worker who created the display said the tribute was in honour of her father: a war veteran. The Queensland store is also situated opposite the Lavarack Barracks in Townsville, the largest army base in Australia. A photo of the display was posted online by a Coles shopper and quickly went viral. “Coles Annandale Townsville. Huge display right as you walk in, brilliant!” the shopper wrote. “Take note, Woolworths.” The comments are in reference to <a href="https://oversixty.com.au/finance/legal/pauline-hanson-slams-woolies-controversial-anzac-day-decision" target="_blank" rel="noopener">Woolworths</a> saying they are not doing anything special for Anzac Day this year, other than selling charity pins for the RSL and selling Anzac biscuits, which are available all year round. Many social media users were elated by the display, sharing their comments to praise the supermarket's efforts. One person said, “Bloody well done Coles - too much Aussie stuff being constantly eroded," while another wrote, “Great respect for our Diggers Thank you Coles Annandale Townsville.” One more added, “That is great. As a veteran it makes me proud.” Despite Woolies announcement about this year's lack of Anzac Day fanfare, shoppers said that they’d seen similar displays at other supermarkets around the country. “My local Woolies has Anzac biscuits and all the Anzac badges on a big display just as you walk in the door,” said one. Another added, “Woolies Maryborough has a similar display!” Image credits: Facebook <p class="css-1n6q21n-StyledParagraph e4e0a020" style="box-sizing: border-box; overflow-wrap: break-word; word-break: break-word; margin: 0px 0px 1.125rem; line-height: 25px; font-size: 1.125rem; font-family: HeyWow, Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; caret-color: #292a33; color: #292a33;">

Caring

The secret sauce of Coles’ and Woolworths’ profits: high-tech surveillance and control

<a href="https://theconversation.com/profiles/lauren-kate-kelly-1262424">Lauren Kate Kelly</a>, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a> Coles and Woolworths, the supermarket chains that together control <a href="https://www.abc.net.au/news/2024-02-20/woolworths-coles-supermarket-tactics-grocery-four-corners/103405054">almost two-thirds</a> of the Australian grocery market, are facing unprecedented scrutiny. One recent inquiry, commissioned by the Australian Council of Trade Unions and led by former Australian Consumer and Competition Commission chair Allan Fels, found the pair engaged in unfair pricing practices; an ongoing <a href="https://www.aph.gov.au/Parliamentary_Business/Committees/Senate/Supermarket_Prices/SupermarketPrices">Senate inquiry into food prices</a> is looking at how these practices are linked to inflation; and the ACCC has just begun <a href="https://www.accc.gov.au/inquiries-and-consultations/supermarkets-inquiry-2024-25">a government-directed inquiry</a> into potentially anti-competitive behaviour in Australia’s supermarkets. Earlier this week, the two companies also came under the gaze of the <a href="https://www.abc.net.au/news/2024-02-19/super-power-the-cost-of-living-with-coles-and-woolworths/103486508">ABC current affairs program Four Corners</a>. Their respective chief executives each gave somewhat prickly interviews, and Woolworths chief Brad Banducci <a href="https://www.abc.net.au/news/2024-02-21/woolworths-ceo-brad-banducci-retirement-four-corners/103493418">announced his retirement</a> two days after the program aired. A focus on the power of the supermarket duopoly is long overdue. However, one aspect of how Coles and Woolworths exercise their power has received relatively little attention: a growing high-tech infrastructure of surveillance and control that pervades retail stores, warehouses, delivery systems and beyond. <h2>Every customer a potential thief</h2> As the largest private-sector employers and providers of essential household goods, the supermarkets play an outsized role in public life. Indeed, they are such familiar places that technological developments there may fly under the radar of public attention. Coles and Woolworths are both implementing technologies that treat the supermarket as a “problem space” in which workers are controlled, customers are tracked and profits boosted. For example, in response to a purported spike in shoplifting, a raft of customer surveillance measures have been introduced that treat every customer as a potential thief. This includes <a href="https://www.news.com.au/lifestyle/food/eat/coles-introducing-new-technology-which-will-track-shoppers-every-move/news-story/86ea8d330f76df87f2235eeda4d1136e">ceiling cameras</a> which assign a digital ID to individuals and track them through the store, and <a href="https://www.thenewdaily.com.au/finance/consumer/2023/08/16/smart-gate-technology">“smart” exit gates</a> that remain closed until a purchase is made. Some customers have reported being “<a href="https://7news.com.au/lifestyle/coles-supermarketshoppers-dramatic-checkout-experience-goes-viral-i-was-trapped-c-12977760">trapped</a>” by the gate despite paying for their items, causing significant embarrassment. At least one Woolworths store has <a href="https://www.news.com.au/finance/business/woolies-in-wetherill-park-fitted-with-500-tiny-cameras-to-monitor-stock-levels/news-story/585de8c741ae9f520adcc4005f2a736a">installed 500 mini cameras</a> on product shelves. The cameras monitor real-time stock levels, and Woolworths says customers captured in photos will be silhouetted for privacy. A Woolworths spokesperson <a href="https://www.smh.com.au/national/nsw/up-to-70-cameras-watch-you-buy-groceries-what-happens-to-that-footage-20230819-p5dxtp.html">explained</a> the shelf cameras were part of “a number of initiatives, both covert and overt, to minimise instances of retail crime”. It is unclear whether the cameras are for inventory management, surveillance, or both. Workers themselves are being fitted with body-worn cameras and wearable alarms. Such measures may protect against customer aggression, which is a <a href="https://www.abc.net.au/news/2023-11-22/retail-union-staff-abuse-cost-of-living-christmas/103117014">serious problem facing workers</a>. Biometric data collected this way could also be used to discipline staff in what scholars Karen Levy and Solon Barocas refer to as “<a href="https://ijoc.org/index.php/ijoc/article/view/7041">refractive surveillance</a>” – a process whereby surveillance measures intended for one group can also impact another. <h2>Predicting crime</h2> At the same time as the supermarkets ramp up the amount of data they collect on staff and shoppers, they are also investing in data-driven “crime intelligence” software. Both supermarkets have <a href="https://www.smartcompany.com.au/industries/information-technology/grocery-chains-surveillance-tech-auror/">partnered with New Zealand start-up Auror</a>, which shares a name with the magic police from the Harry Potter books and claims it can predict crime before it happens. Coles also recently began a partnership with Palantir, a global data-driven surveillance company that takes its name from magical crystal balls in The Lord of the Rings. These heavy-handed measures seek to make self-service checkouts more secure without increasing staff numbers. This leads to something of a vicious cycle, as under-staffing, self-checkouts, and high prices are often <a href="https://www.aap.com.au/news/retail-workers-facing-increased-violence-and-abuse/">causes of customer aggression</a> to begin with. Many staff are similarly frustrated by <a href="https://www.theguardian.com/business/2023/jun/05/coles-woolworths-court-accused-of-underpaying-workers">historical wage theft by the supermarkets</a> that totals hundreds of millions of dollars. <h2>From community employment to gig work</h2> Both supermarkets have brought the gig economy squarely <a href="https://theconversation.com/coles-uber-eats-deal-brings-the-gig-economy-inside-the-traditional-workplace-204353">inside the traditional workplace</a>. Uber and Doordash drivers are now part of the infrastructure of home delivery, in an attempt to push last-mile delivery costs onto gig workers. The precarious working conditions of the gig economy are well known. Customers may not be aware, however, that Coles recently increased Uber Eats and Doordash prices by at least 10%, and will <a href="https://7news.com.au/lifestyle/shoppers-slam-coles-over-major-change-to-half-price-buys-that-will-affect-millions-c-12860556">no longer match in-store promotions</a>. Drivers have been instructed to dispose of the shopping receipt and should no longer place it in the customer’s bag at drop-off. In addition to higher prices, customers also pay service and delivery fees for the convenience of on-demand delivery. Despite the price increases to customers, drivers I have interviewed in my ongoing research report they are earning less and less through the apps, often well below Australia’s minimum wage. Viewed as a whole, Coles’ and Woolworths’ high-tech measures paint a picture of surveillance and control that exerts pressures on both customers and workers. While issues of market competition, price gouging, and power asymmetries with suppliers must be scrutinised, issues of worker and customer surveillance are the other side of the same coin – and they too must be reckoned with.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/224076/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/lauren-kate-kelly-1262424">Lauren Kate Kelly</a>, PhD Candidate, ARC Centre of Excellence for Automated Decision-Making and Society, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-secret-sauce-of-coles-and-woolworths-profits-high-tech-surveillance-and-control-224076">original article</a>.

Money & Banking

Coles shopper humiliated after being accused of shoplifting

A Coles shopper has been left feeling humiliated after they were forced to lift up their shirt to prove they weren’t shoplifting. Tony Jones, 39, was about to pay for his groceries at self-checkout on Saturday morning when he was confronted by the employee of the Brisbane Coles who made the accusation. “And what about what’s under your shirt?” Mr Jones said the staff member loudly asked him, causing the other customers to look around. Mr Jones has a stoma as a result of having his entire bowel removed from bowel cancer a few years ago, and later developed an “extremely obvious” hernia at the site which “sticks out about 15 centimetres from my stomach”. “My initial reaction was flat-out shock, because she didn’t say it in a way of asking me, she flat-out accused me,” he told <a href="https://www.news.com.au/finance/business/retail/customer-with-obvious-hernia-humiliated-at-selfservice-checkout/news-story/56980cdcada75ba9ae0cca9cb90c75f0" target="_blank" rel="noopener">news.com.au</a>. “She seemed quite proud. Everybody in the self-checkout bay heard what she accused me of, and she walked over to me. I was just stunned, I guess I kind of shut down — I’ve never been accused of being a thief before — so I just lifted my shirt.” After revealing his condition, Jones was left feeling “violated” as the supermarket worker simply said, “Yeah, sorry, we’ve had a few of those lately,” apparently referring to shoplifting incidents. Coles has since apologised to Mr Jones, but that hasn’t made up for the trauma he endured in the supermarket. “I’ve lived here for 12 or 13 years, I’ve been at that Coles plenty,” he said. “Obviously I don’t expect retail staff to recognise everybody … I assume they’ve had some thefts lately, I’m not sure whether they’ve been given instructions to pull up more people because they don’t have a [security] gate yet.” Mr Jones took to Reddit to share the story of his encounter, asking those on the social media site, “Is Coles allowed to ask what’s under my shirt? When it’s just my hernia.” The post quickly went viral, attracting hundreds of comments. “Former loss prevention officer here — they cannot detain you in any way unless they have witnessed you select the goods and witnessed you not take advantage of a reasonable opportunity to pay,” one person wrote. Another woman said, “I have a permanent ileostomy and have had retail workers accuse me of stealing too. It’s annoying because most of the time I wear clothes where the top of it pokes out the top and it’s happened when I’ve worn clothes that completely covered it.” A third person commented, “Gentle reminder Coles turned a record profit in the midst of the Covid recession, then decided to install hard arse security detectors to catch thieves.” Mr Jones said the whole experience left him feeling rattled and upset, especially as he continues to undergo treatment for his condition and prepare for another surgery. “I’m not dealing with it great, if I’m truthful,” he said. “I’m seeing doctors weekly at the moment. Things add up, and getting called out on Saturday, it basically shut me down for the entire day, [left me] for lack of a better word feeling like s**t. I had all eyes on me. I’m not a social person so I just wanted to get out of there to be honest. I don’t think I’ll ever be going back to Coles.” Image credits: Getty Images

Body

Disabled customer "crushed" by Coles' new smart gate

A customer using a wheelchair has been crushed by Coles' new controversial smart gates, just months after it was rolled out in Aussie stores. The smart gates were added to self-serve check-outs across the country late last year as a security measure against thieves. The gates were installed with a range of other security measures in response to rising theft rates, including "CCTV, electronic article surveillance (EAS), and in some stores new smart gate technology that automatically opens as customers make payment for their products," according to a Coles spokesperson. But on Tuesday a customer, who chose to remain anonymous, said that one of the smart gates “slammed shut” on them and their wheelchair, while they were on their routine shopping trip with their son. After buying a few things the customer said that they were heading to the "wide open" gate, and their son passed through safely. But, when they tried to follow, the gate abruptly closed “hitting” their arms and “crushing” their wheelchair. The gate began to beep and only reopened when the customer pushed their way through. Fortunately, the customer was not injured but wanted to raise awareness on the issue. “I’ll be calling every day until SOMEONE tells me how to avoid being crushed next time,” they said. A few other annoyed customers slammed the "invasive" and "annoying" technology. “One literally snapped shut on our pram as we were pushing our kiddo through,” one person wrote on social media. “I’d walked out the store first, pram and husband following behind. Especially cause they make them too small for you to go side-by-side! “It’s insane, and I refuse to look at any self check out or check out with that in the path.” Another added: “Not long until an elderly person is knocked over by them and breaks their hip or similar." "It’s turning into a jail rather than a supermarket,” a third wrote. Image: Getty

Legal

Coles shopper admits to stealing to feed her family amid cost of living crisis

A woman has made a desperate plea to Prime Minister Anthony Albanese after overhearing a teary Coles shopper admit to shoplifting to feed her family. The woman was shopping in her local Coles supermarket when she overheard another shopper confess the desperate act to her friend, as the cost of living crisis continues to impact struggling Aussies. Australia’s cost of living crisis is continuing to see millions struggle with soaring interest rates and rent prices, high energy bills and rising supermarket costs, with many being forced to take drastic measures to survive. Sharing on Facebook, the woman said she was feeling “let down” and “hoodwinked” by the Albanese government after listening to the Coles customer’s heartbreaking story. “Anthony Albanese, I am so deeply saddened to hear someone shopping at Coles admit to her friend in tears that sometimes she now steals food because she simply can’t put food on the table any other way,” she wrote. “Of course there is food relief et al (but those services are also at breaking point). It’s disheartening to witness firsthand the desperation that leads someone to resort to theft just to put food on the table." “While I have you, I am feeling let down and somewhat hoodwinked by you. Your sentiment around truly understanding hardship because of your upbringing seems to have been just talk." “What I heard today made me realise that not enough is being done that was promised to make a positive impact on the lives of those struggling with adversity.” Many commented on the post saying not enough was being done to help battling Aussies, and urging the government to do more. “The line at ReachOut (food pantry) was around the corner and down the street this afternoon,” one said. Another added, “Food costs are beyond ridiculous right now. I fear that the horse has bolted and once it’s out ... it’s not coming back for pats. “And sorry to say but Albo is just another politician. Hope he sees this and listens but I’m not holding my breath. Sad state of affairs.” Image credits: Shutterstock

Money & Banking

"That is NOT a goanna": Family stumbles upon metre-long croc in their chicken coop

A Central Queensland family got the croc-shock of their lives when what they thought was a seemingly innocent goanna having a nap in their chicken coop turned out to be a rather laid-back, metre-long reptile houseguest. The unsuspecting family from Cape Hillsborough stumbled upon the scaly interloper during their morning routine and, upon closer inspection, they realised that their "goanna" was actually a pint-sized crocodile with a hunger for adventure and perhaps a penchant for farm-fresh eggs. They immediately called upon the services of the wildlife officers from the Department of Environment, Science and Innovation (DESI) to handle the unexpected guest. DESI staff, armed with their best PVC tube, swooped in to relocate the confused crocodile to a more suitable venue – a facility in Mackay. There, the croc will wait patiently until wildlife officers can find it a new home, possibly at a licensed farm or zoo where it can continue its culinary escapades under professional supervision. Senior Wildlife Officer Jane Burns commented on the incident, saying, "While it isn't unusual to see crocs around Mackay, it is unusual to find one in someone's backyard." Well, Jane, they say every family has a skeleton in the closet, but in Mackay, it seems they might have a croc in the coop. This peculiar episode follows hot on the heels of recent reports of a crocodile deciding to test its high jump skills, attempting to land in a fisherman's tinnie at Jane Creek in nearby St Helen's Beach. Witnesses say the crocodile executed a perfect swan dive, narrowly avoiding a career in aquatic acrobatics. As the good people of Mackay navigate this unexpected croc invasion, wildlife authorities are reminding everyone to be "<a href="https://www.qld.gov.au/environment/plants-animals/animals/living-with/crocodiles/becrocwise" target="_blank" rel="noopener">Crocwise in Croc Country</a>". Tips include expecting crocs in all waterways (yes, even in your neighbour's kiddie pool), obeying warning signs (they're not just fancy decorations), and refraining from using canoes and kayaks (apparently, crocs have a thing for watercraft). So, the next time you suspect a goanna is admiring your chicken coop, remember – it might just be a crocodile in disguise, ready for a culinary adventure and a chance at stardom. Images: DISA

Travel Trouble

"Dead dodgy": Outraged shopper uncovers sneaky Coles practice

One disgruntled shopper has called out Coles for their "deceptive" tactic to mislead customers about their special deal prices. After finding that prices online were often mismatched to prices in store, regular Coles shopper Rowan Element got into the habit of checking if the price of an item was the same on the specials tag and its original tag, with the initial price often exaggerated on the specials tag to make the promotion appear more appealing. On Thursday, Element discovered one Coles store in Canberra employing this sneaky practice with the original tag conveniently hidden behind the promotion. "I bought this humble pack of sliced mushrooms, they were on special 'two for $6.50' or $4 for one. When I moved the specials tag the price was $3.50... It is not the first time that I’ve noticed something like this," she told <a href="https://au.news.yahoo.com/coles-customer-catches-supermarket-in-dead-dodgy-practice-062334548.html" target="_blank" rel="noopener">Yahoo News Australia</a>. "Clearly Coles put the price up to make the 'special' look better but forgot to take off the original price ticket." After taking the mushrooms to the checkout and being charged $4 for the one pack, Element asked to speak to a manager and called out the "deceptive advertising". Staff provided a refund for the mushrooms and allowed the shopper to keep the produce before "literally running" to remove the offending tag from the shelf. Despite the small price discrepancy, the shopper believes the issue lies with the dishonestly of the supermarket giant, rather than with the small 50 cent disparity. "Sadly I think it's what we've come to expect from large corporations determined to make massive profits at the expense of their customers. There's total disregard for morality of their behaviour... It's dead dodgy" she said. Coles confirmed to Yahoo News the price tag in question at the Canberra store has been "corrected", however, it did not respond to questions regarding accusations that the supermarket was doing it on purpose. "Coles takes clear and accurate pricing information on tickets very seriously," a spokesperson said. "We always aim to ensure that our specials represent value for our customers and have confirmed that the special tickets were indeed correct in these instances." Image credits: Yahoo News / Shutterstock

Money & Banking

Inside Aussie couple's Coles wedding

A South Australian couple have tied the knot after seven years together, in the place where their relationship first began, Coles. Elisabeth Pel and Harley Liebelt, are former Coles workers who found love in the cereal aisle of a Coles in Mount Barker in 2016. Since then, they have built a family together and decided to tie the knot two weeks ago. “We worked for Coles Mount Barker, SA, for four years and we met each other in the grocery department,” Elisabeth told 7News. “We have since had a beautiful son together and two weeks ago we finally got married after seven years.” She then said that it had been the couple's dream to have their wedding photos taken at the Coles store where they met - and their photographer, Jacob Jennings, was happy to oblige. “Our photographer is an absolute wonderful human and when I suggested to him that we should take some photos at the Coles store we met in and the same aisle we met in he jumped at the idea!” the happy bride said. “So, on December 8 we went into the store in the afternoon and took photos. “These photos are more than I could have asked for. “We felt absolutely out of place but he made it wonderful and the store manager was also wonderful.” Their wedding photos have also received a lot of love on social media. “This is so fantastic in every way,” one said. “Damn, this is the best," another added. “I can’t deal,” a third wrote. A Coles spokesperson also congratulated the couple: “We are thrilled that two of our former team members found love and were able to return to where it all began for them.” Images: Jacob Jennings Instagram

Relationships

Jacqui Lambie fires up on Coles and Woolies

Jacqui Lambie has taken aim at Coles and Woolworths, after an inquiry has been launched against the supermarket giants. The supermarkets look set to be ordered to front up to a senate inquiry, to examine whether they are price gouging to get record profits amid a cost of living crisis. However, Tasmanian senator Jacqui Lambie said the supermarkets should face more than just an inquiry, and called on Prime Minister Anthony Albanese to take real action. “Let’s be honest, they are like a bloody cartel,” she told Sky News on Monday. “I think what I find really shameful … is that we’ve got to run another inquiry to tell us the same thing, when we know very well that if we bulked up the (Australian Competition and Consumer Commission) and gave it more powers they could actually fix this." “Where is the prime minister? Where is he?” Before the inquiry can officially be launched, the competition watchdog requires a referral from the Treasurer. Senator Lambie's opinions come after the Agriculture Minister Murray Watt called on the supermarket chains to freeze the price of a leg of Christmas ham, as Aussies continue to struggle with the cost of living crisis. “We know families are doing it tough at the moment and the cost of a lot of things is going up,” the Queensland senator said. “Presents for the kids, fuel to get to the other side of town to see your parents, fresh seafood as well as drinks, the cost of Christmas can really add up.” “Anything that can be done to give families a hand during this time would really be beneficial.” Coles and Woolworths have both insisted they will not be looking to hike up prices as it gets closer to the silly season, as both supermarkets have committed to dropping prices of popular Christmas items. Image credits: Getty Images

Money & Banking

Fed up farmer blasts major supermarkets for price gouging

In a heartfelt plea captured in a viral video, Ross Marsolino, a Victorian farmer and owner of Natural Earth Produce, expressed his frustration with major supermarkets and their pricing strategies for fruits and vegetables. Marsolino, who specialises in growing zucchinis, tomatoes and eggplants in Victoria's Goulburn Valley, said that the profit margins imposed by supermarkets are crippling farmers, adversely impacting consumers, and driving growers out of business. “We’re going to walk away from 80 acres today,” Marsolino said in his video posted to social media. “We’re not retailing the right price to be able to keep the product moving and selling. Plain and simple. The supermarkets are making too much profit out of our crops. We can’t survive. As growers we can’t afford to pay the workers, 50 people are going to be out of the system looking for work.” The crux of Marsolino's argument lies in the claim that supermarkets are engaging in price-gouging, purchasing produce from growers at a considerably lower price and then selling it at a steep markup. He highlighted the stark contrast between the $1.80 per kilo that supermarkets allegedly pay to farmers and the retail price of $4.99, stating that this disparity is unsustainable for growers. The consequence, as Marsolino outlined, is a domino effect on the entire supply chain. Farmers, unable to cover their costs, are forced to reduce the quantity of product they sell, leading to both financial losses for growers and higher prices for consumers. That is why, in his case, Marsolino is saying he is prepared to abandon his 80-acre zucchini crop, estimating the loss at a staggering $2 million. This decision, he said, is a result of the unsustainable economics of the industry. Marsolino's argument goes beyond his personal struggle; he contends that the high retail prices set by supermarkets are ultimately detrimental to consumers and the agricultural industry as a whole. He believes that if prices were lowered to a more reasonable level, consumers would be more inclined to purchase the produce, resulting in increased sales for growers and a healthier industry overall. The plea from Marsolino has also sparked a call for government intervention. He urged authorities to scrutinise the pricing practices of supermarkets, demanding transparency in their transactions with growers. Marsolino's desire is for someone to hold the major supermarket chains accountable for the prices they set and to ensure that they are fair and reasonable. In response to Marsolino's claims, representatives from Woolworths and Coles <a href="https://www.news.com.au/finance/business/retail/fed-up-farmer-abandons-80acre-zucchini-crop-blaming-high-markups-at-supermarkets/news-story/30c5ebbaa296e74b8c12c1da356696cd" target="_blank" rel="noopener">defended their pricing structures</a>. They argued that the prices paid to suppliers are influenced by various factors, including processing, transport, labour, packaging and market conditions. Both companies emphasised their commitment to fair pricing and their efforts to balance the interests of suppliers and consumers. Marsolino's plea serves as a reminder of the delicate balance required to sustain both the agricultural sector and the affordability of fresh produce for consumers. As the debate continues, it remains to be seen whether there will be a shift towards a more equitable pricing structure that benefits all stakeholders in the industry. Images: Instagram

Money & Banking

Amazing money-saving hack hidden in Coles and Woolies Christmas shopping bags

Woolworths and Coles have released specially designed paper bags ahead of the Christmas period, with many praising their multi-purpose usage. The 25 cent bags feature a Christmas design, and are meant to be cut open and reused as wrapping paper for Christmas presents. Shoppers have been sharing their delight at the discovery on social media, with many praising the supermarket giants for encouraging recycling. A member of the North Shore Mums Facebook group shared the revelation, writing, "PSA: the Christmas woolies bags are designed to be cut open and used as wrapping paper." Both Coles and Woolworths bags include cutting lines to help those planning to use them as wrapping this festive season. They added an edit to the post explaining the bags could also be cut into squares around the decorations and used as gift tags. Other alternatives to pricey wrapping paper include tea towels, paper that has been decorated by children in the family or making the most out of reusable gift bags which can be collected and saved for the next occasion. With many families anxious of excess spending during the festive period in the face of the ongoing cost of living crisis, the reusable bags are set to be a welcome hack for those trying to be money conscious this Christmas. Image credits: 9Honey <p style="box-sizing: border-box; margin: 16px 0px 20px; padding: 0px; border: 0px; font-family: 'Proxima Nova', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue'; font-size: 18px; font-stretch: inherit; line-height: 28px; vertical-align: baseline; caret-color: #333333; color: #333333;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;">

Money & Banking

"I have never seen that": Nat Barr and Shirvo floored by Jamie Oliver's sneaky chicken hack

Celebrity chef and all-round roast chicken wizard Jamie Oliver unleashed a culinary revelation on Sunrise hosts Natalie Barr and Matt Shirvington recently, rendering them momentarily dumbfounded by his quirky approach to chicken cookery. The Naked Chef himself, a spry 48 years young, graced the Sunrise breakfast program with his presence to unveil his unique chicken-cooking hack. Sporting an apron that read "I'm not a regular chef, I'm a cool chef," Jamie embarked on a culinary adventure like no other. To achieve chicken nirvana, Jamie began by marinating the poultry and potatoes in an enchanting blend of lemon, herbs and honey (presumably sprinkled with a touch of fairy dust) before revealing the move that floored the two hosts. In a move that would make Houdini jealous, Jamie wedged those marinated chicken legs into an oven rack, like a magic trick gone deliciously wrong. With the poise of a culinary acrobat, he lowered the rack into a preheated oven, allowing the chicken pieces to dangle over the potatoes below, like a suspenseful scene in a blockbuster movie. Apparently, the technique is used so that the excess marinade would gracefully drip into the tray, creating an explosion of flavour that would make fireworks blush with envy. In Jamie's own words, "This is giving you the best, most juicy chicken and (it’s) crispy." Mind. Blown. And where did Jamie find inspiration for this chicken wizardry? Why, in his travels around the Mediterranean, where rotisseries are as common as sunscreen at the beach. Truly, Jamie Oliver has taken "thinking outside the box" to a whole new level. Nat Barr and Shirvo appeared utterly mesmerised by Jamie's culinary sorcery. Shirvington exclaimed, "Mind blown," while Barr added, "Wow, I have never seen that!" If they'd had hats, they would've tipped them in reverence. In fact, the Sunrise hosts, joined by Mark Beretta, gave Jamie a standing ovation at the end of his demonstration – before revealing that Jamie is set to make a triumphant return to the Sydney Opera House in November for one night only, where he will grace the stage for an evening of deep conversations about his career, inspirations, life, love, and what keeps him motivated. In Jamie's own words: "Every time I visit Australia, it feels like a big old hug – it’s a real home away from home for me, and I'm so excited to be back this year for this event." So, prepare your questions about good food, good times, and perhaps even chicken-chandelier cooking, and get ready to laugh until your ribs ache. Jamie Oliver is back to steal the culinary spotlight, one chicken leg at a time. Images: Sunrise

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"Dead dodgy": Outraged shopper uncovers sneaky Coles practice

Inside Aussie couple's Coles wedding

Jacqui Lambie fires up on Coles and Woolies

Fed up farmer blasts major supermarkets for price gouging

Amazing money-saving hack hidden in Coles and Woolies Christmas shopping bags

"I have never seen that": Nat Barr and Shirvo floored by Jamie Oliver's sneaky chicken hack

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