International Travel
This coffee shop is 2D
In Seoul, South Korea, there is a café unlike any other.
Greem Café boasts a unique interior that transports visitors into a two-dimensional world inspired by the Korean animated series W.
Inside, every wall, counter, and piece of cutlery and furniture has been made to look like a two-dimensional black and white drawing ripped from a cartoonist’s sketchbook.
To make the illusion, every object is white with a dark outline.
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The design is more than just a gimmick to draw visitors in, but is all about creating an experience for patrons.
Marketing manager J.S. Lee told Architectural Digest that visitors “want to make unique memories in a memorable place”.
Due to the popularity of the concept, visitors are forbidden to take any photos until they have made a purchase.
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The café has outgrown its original location too, moving to a larger space down the road and now including a roof terrace patrons can visit - including a stylised 2D clothesline and patio furniture to match the café’s unique aesthetic.
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Lee said he expects to open additional locations around Korea, and he hopes to expand on a global scale too.
Image credit: Greem Café / Instagram
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