This coffee shop is 2D
<p><span style="font-weight: 400;">In Seoul, South Korea, there is a caf</span><span style="font-weight: 400;">é</span><span style="font-weight: 400;"> unlike any other.</span></p>
<p><span style="font-weight: 400;">Greem Caf</span><span style="font-weight: 400;">é boasts a unique interior that transports visitors into a two-dimensional world inspired by the Korean animated series </span><span style="font-weight: 400;">W</span><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Inside, every wall, counter, and piece of cutlery and furniture has been made to look like a two-dimensional black and white drawing ripped from a cartoonist’s sketchbook.</span></p>
<p><span style="font-weight: 400;">To make the illusion, every object is white with a dark outline.</span></p>
<blockquote style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CPKCuMYlmWx/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="13">
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" rel="noopener" href="https://www.instagram.com/p/CPKCuMYlmWx/?utm_source=ig_embed&utm_campaign=loading" target="_blank">A post shared by Since 2017 / Greem cafe / 2D (@greem_cafe)</a></p>
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<p><span style="font-weight: 400;">The design is more than just a gimmick to draw visitors in, but is all about creating an experience for patrons.</span></p>
<p><span style="font-weight: 400;">Marketing manager J.S. Lee told </span><a href="https://www.architecturaldigest.com/story/how-this-south-korean-coffee-shop-designed-look-cartoon"><span style="font-weight: 400;">Architectural Digest</span></a><span style="font-weight: 400;"> that visitors “want to make unique memories in a memorable place”.</span></p>
<p><span style="font-weight: 400;">Due to the popularity of the concept, visitors are forbidden to take any photos until they have made a purchase.</span></p>
<blockquote style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CLNaX92FpdI/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="13">
<div style="padding: 16px;">
<div style="display: flex; flex-direction: row; align-items: center;">
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<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
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<div style="padding: 19% 0;"></div>
<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div>
<div style="padding-top: 8px;">
<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" rel="noopener" href="https://www.instagram.com/p/CLNaX92FpdI/?utm_source=ig_embed&utm_campaign=loading" target="_blank">A post shared by Since 2017 / Greem cafe / 2D (@greem_cafe)</a></p>
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<p><span style="font-weight: 400;">The café has outgrown its original location too, moving to a larger space down the road and now including a roof terrace patrons can visit - including a stylised 2D clothesline and patio furniture to match the café’s unique aesthetic.</span></p>
<p><span style="font-weight: 400;">Lee said he expects to open additional locations around Korea, and he hopes to expand on a global scale too.</span></p>
<p><em><span style="font-weight: 400;">Image credit: Greem Café / Instagram</span></em></p>
