Chocolate lovers rejoice: Darrell Lea launches new range after 92 years
<p>More and more beloved Aussie brands are stepping into the chocolate game. A month ago, <a href="https://twitter.com/ArnottsBikkies/status/1121688038764007424">Arnott’s</a> released a new range of chocolate blocks based on their classic biscuits – and now, Darrell Lea has followed suit.</p>
<p>The confectionary maker, which is well-known for its liquorice bullets, has finally launched its own range of chocolate blocks for the first time in the company’s 92-year history.</p>
<p>It comes in six flavours, including classic varieties from the brand such as liquorice, peanut brittle and Rocklea Road, as well as new selections like Fruitier & Nuttier, Peppermint Partytime and Caramel Craving.</p>
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p>Since the new products hit the shelves weeks ago, fans have praised the fresh take on their favourite treats.</p>
<p>“Great chocolate bars. Excellent taste and smoothness without being too sweet,” one reviewed.</p>
<p>“Just bought the new Rocklea Road block and it was absolutely delicious and jam packed with flavour,” another commented.</p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr">My god. Has Darrell Lea just released the ultimate pave <a href="https://twitter.com/hashtag/TourSnacks?src=hash&ref_src=twsrc%5Etfw">#TourSnacks</a>? <a href="https://t.co/Crl7L19ds4">pic.twitter.com/Crl7L19ds4</a></p>
— Beth (@zahribeth) <a href="https://twitter.com/zahribeth/status/1133575528739270656?ref_src=twsrc%5Etfw">May 29, 2019</a></blockquote>
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<p dir="ltr"><a href="https://twitter.com/DarrellLea_AU?ref_src=twsrc%5Etfw">@DarrellLea_AU</a> has made <a href="https://twitter.com/hashtag/TheBest?src=hash&ref_src=twsrc%5Etfw">#TheBest</a> soft licorice since my childhood. Nothing has changed except I'm spoilt for choice. <a href="https://t.co/fTX93guK8G">pic.twitter.com/fTX93guK8G</a></p>
— tarkan orada (@TarkanOrada) <a href="https://twitter.com/TarkanOrada/status/1133638241041625088?ref_src=twsrc%5Etfw">May 29, 2019</a></blockquote>
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<p dir="ltr">You know how those Cadbury blocks have little hard marshmallows in them and it kind of ruins your whole day?<br /><br />These Darrell Lea blocks have actual marshmallows. Fluffy ones. A+. <a href="https://t.co/KOhdjKsewj">pic.twitter.com/KOhdjKsewj</a></p>
— anna spargo-ryan (@annaspargoryan) <a href="https://twitter.com/annaspargoryan/status/1132799234099433473?ref_src=twsrc%5Etfw">May 27, 2019</a></blockquote>
<p>“We make some of Australia’s favourite confectionery products and we knew these would translate perfectly into a block format,” said Tim York, CEO at Darrell Lea.</p>
<p>“We also thought we could improve on a few great flavour combinations … so we did. It’s time the confectionery aisle got a shake up and we’re excited to be doing it.”</p>
<p>The new chocolate blocks are now available exclusively at Woolworths.</p>
<p>The confectionary company has pulled its ‘No Worries Jan’ ad campaign for the new range after the Yellow Pages issued a cease and desist letter. In a statement, Darrell Lea said it “wanted to celebrate a classic Australian television ad”, referring to the iconic ‘Not Happy Jan’ campaign from the early 2000s.</p>
<p>“As an Australian company with a 92-year heritage, we wanted to give an iconic ad a new lease of life and from the comments we received, the response was extremely positive.</p>
<p>“However, [Yellow Pages’ parent company] Sensis has demanded that we shut down our campaign through its lawyers.”</p>
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